None of us like slow mobile applications or those that ask us stupid
questions. Our time has value. Google reports 82% of smartphone owners
research and compare prices in stores, and we don’t want to be standing in
the aisle answering questions the mobile app and vendor should already know.
We want our apps to recognize us, the context, and to understand our needs.
We want real-time mobile applications connected to mobile commerce vendors
running at real-time operational tempos.
In addition to speed, 90% of 18-34 years olds strongly value personalization
in their mobile applications. Personalization comes in at least two forms,
latent and real-time. Latent personalization means it lays dormant waiting
for an application to be launched and then applies a stored personalized
content profile. Real-time personalization, however, means dynamic real-time
data, consisting... (more)
In the early 1990s major retailers began investing in data analytics to
better manage their stores and warehouses by analyzing individual store
sales. This insight gave them a perspective on the needs of the local
market.
Retailers soon advanced in their use of analytics and added external factors
for consideration and planning like demographics, weather, geography, local
events and competitor's promotions and campaigns.
When customer loyalty programs tied to POS (point of sale) systems were
implemented, retailers were able to start understanding individual customers
through the... (more)
I am excited to share an interview I conducted yesterday in Boston with a
member of software programming royalty, Dan Bricklin. Dan was the
co-developer of the world's first software "killer app", Visicalc.
Visicalc, a spreadsheet app for the Apple II series of personal computers,
was so popular in the 1980s, that companies spent thousands of dollars on
computers just to run the $100 software program. Dan worked closely with
Steve Jobs, Bill Gates many others in the early years of personal computers.
His life is outlined here on Wikipedia,
https://en.wikipedia.org/wiki/Dan_... (more)
None of us like slow mobile applications or those that ask us stupid
questions. Our time has value. Google reports 82% of smartphone owners
research and compare prices in stores, and we don’t want to be standing in
the aisle answering questions the mobile app and vendor should already know.
We want our apps to recognize us, the context, and to understand our needs.
We want real-time mobile applications connected to mobile commerce vendors
running at real-time operational tempos.
In addition to speed, 90% of 18-34 years olds strongly value personalization
in their mobile applicati... (more)
In my research on mobile commerce and mobile consumers' behaviors this year,
the need to personalize a user's mobile/digital experiences always comes up
as a top priority. Everyone wants an experience that is relevant. However,
as I pondered these studies, it occurred to me that personalization is only a
part of the solution. If you received an SMS message on your smartphone about
a shoe sales (your favorite brand and style), that ended yesterday, at a
location hundreds of miles away, the personalization would be without value.
Yes, it is your preferred brand and style, but not... (more)
Kevin Benedict is the Senior Analyst for Digital Transformation at Cognizant, a writer, speaker and SAP Mentor Alumnus. Follow him on Twitter @krbenedict. He is a popular speaker around the world on the topic of digital transformation and enterprise mobility.
He maintains a busy schedule researching, writing and speaking at events in North America, Asia and Europe. He has over 25 years of experience working in the enterprise IT solutions industry.
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