SANTA CLARA, CA -- (Marketwire) -- 02/22/10 -- Kickfire™, Inc., the price/performance leader in analytic appliances, continued its rapid expansion with the announcement today it has opened a Northeast District sales office that will focus on the financial services industry. The new office, located in Norwalk, CT, will be headed by Scott Davidson, who has more than 15 years experience serving customers in the financial services, data warehousing, business intelligence (BI) and data analytics arenas. Davidson will serve as Kickfire's Northeast District Sales Manager and will oversee Kickfire's sales team in the Northeast.

Davidson's prior experience includes four years with Sybase, Inc. where he helped pioneer the adoption of columnar databases for financial analytics using Sybase IQ. Prior to Sybase, Davidson worked for NCR/Teradata, responsible for sales of Teradata systems for enterprise data warehousing, BI and decision support to an account list of Fortune 100 companies. Davidson was most recently with BMC Software, responsible for sales and professional services in the East Coast region and worked extensively with Tideway's (acquired by BMC) OEM, VAR and referral partner network.

"We are delighted that Scott has joined the Kickfire team," said Kickfire Vice President of Sales and Marketing Richard Nieset. "We recognize financial services businesses need high performance analytics solutions and we're excited about driving down their cost and complexity of data warehousing to help them succeed in the marketplace. Scott and his team have a deep understanding of their needs and environments and will be great partners with financial institutions, helping them achieve the performance they need in a small footprint and at a dramatically lower price than they've ever seen before."

"I've spent my entire career in the financial services industry and intimately understand the competitive advantage high performance analytics brings to their business," Davidson said. "In today's economic times, budgets are tighter than ever and Kickfire's low-cost, high performance analytic appliance is tailor made for these fiercely competitive organizations. I look forward to helping Kickfire penetrate the financial services industry and grow its customer base rapidly," Davidson said.

About Kickfire

Kickfire's analytic appliance is the price/performance leader in data warehousing. Based on a patented SQL Chip that packs the power of tens of CPUs into an exceptionally small, low-power form factor, Kickfire delivers a quantum leap in performance efficiency -- avoiding the hardware build out, power, and space costs of traditional data warehouse offerings. By delivering blazingly fast query performance out of the box, Kickfire's plug-and-play appliance enables organizations to enjoy faster time-to-insight for demanding business intelligence, reporting, and analysis. Kickfire appliances scale from gigabytes to terabytes and are based on Linux and commodity hardware. They leverage the openness of MySQL and its entire ecosystem to ensure compatibility and rapid deployment. Kickfire is backed by blue-chip venture capital firms: Accel Partners, Greylock Partners, The Mayfield Fund and Pinnacle Ventures. For more information, please visit www.kickfire.com.

Kickfire is a trademark of Kickfire, Inc.

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