Sameer Nori

The Telecom Marketing Journey: Monetizing Big Data with Hadoop Forget the funnel. Your customers no longer adhere to that nice, neat linear purchase model. Stop looking at the calendar. They don't need yet another holiday offer, event-themed promotion, or long weekend sale. Don't plan on following them around like a heartbroken teenage sweetheart either. Many of your customers (current and potential) will send your emails straight to spam, unsubscribe from newsletters, block ads and refuse to share their locations with you. (Well, they might share some data, but only if you promise a big discount in return.) So what's a marketer to do? Cheer up! Communications Service Providers have the most important tool necessary to communicate effectively with customers: Big Data. McKinsey's DataMatics 2013 survey found that companies that extensively use customer analytics are ... (more)

Redefining Loyalty Programs with Big Data | @BigDataExpo [#BigData]

A loyalty program should not be about points, rewards, or status. While these perks may attract consumers, they don't foster loyalty. The focus of these programs should be to collect useful data that can be used to build relationships that benefit both the consumer and the brand. "Useful" is the key here-because consumers don't really care about keeping a business' data clean and relevant. It's no secret that everyone has, at one point or another, probably fibbed about their age on a loyalty sign-up form. Or opted not to answer survey questions, provided incorrect data on purpose ... (more)

How Can Hadoop Increase Governmental Efficiency? | @CloudExpo [#BigData]

From federal to state-level agencies, the functions and responsibilities of government are vast, ranging from maintaining infrastructure to neutralizing security threats. In light of recent budget cuts and refocused spending, agencies are under pressure to do more with fewer resources. Fortunately, Apache Hadoop can help. With its organizational, storage, and collection capabilities, the platform allows government, defense, and intelligence agencies and contractors to obtain the information they need to protect and represent citizens. Below are just a few of the ways that Hadoop... (more)