Social Media on Ulitzer Bernie Borges' new book: Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing. Bernie's book aims to give a macro view of social media marketing with a focus on "what it is" and "how" small and medium size businesses (SMB) can develop a strategy, implement it and measure results. Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing covers these topics: Marketing 2.0 What is Web 2.0 and Social Media? Think Like a Publisher: Content Marketing The Lifecycle of Interaction in Social Media Marketing Measuring Results in Social Media Marketing Risks in Social Media Marketing Benefits of Social Media Marketing Case Studies - SMBs Succeding with Social Media We have invited Bernie Borges, the author of Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketi... (more)

Google Sets Up Google Apps Store

Google Session at Cloud Expo Apple is beginning to know how Xerox PARC felt. Like Apple did to PARC, Google has lifted from Apple again this time on behalf of Google Apps and set up a Google Apps Marketplace where third parties can sell business programs that integrate with Google Apps to the two million companies and 25 million users that have reportedly adopted Google Apps in the last three years. The marketplace, which will irritate Microsoft, launched Tuesday with some 50 programs from companies like Intuit and Atlassian and more reportedly coming from companies like NetSuite and SuccessFactors. Skytap is kicking in its cloud. Google appears to want a $100 listing fee and 20% of the take “in return for the streamlined purchase and install process and integration features exclusive to installable apps.” It will be setting up a billing service that manages the sh... (more)

Scattering Digital Breadcrumbs: Social Media Done Right

If you’re online in the digital age, you have a brand to maintain. In fact, the average midsize company (meaning 1,000 or more employees) has more than 170 social media channels, or assets, according to social media guru Jeff Bullas. Bullas goes on to lament that only around 25 percent of businesses offer any real training or streamlined strategy approaches to their employees. Like it or not, whether you’re trying to start your own business, or succeed within someone else’s, your social media presence is either going to bolster you or damage you. Think of your social media pages as channels from which to purvey your strategy, not as strategies themselves. Michael Fertik, the CEO of Reputation.com tells the Huffington Post that the best business advice he every received was that you don’t have to finish your work, but you are not permitted to cease to act on it. Whe... (more)

The Corporate Website: Reports of Its Death Have Been Greatly Exaggerated

“Company websites will be gone in the next two years.” I heard this statement uttered at an event not too long ago by a marketer I know well, and I was taken aback. Sure, I thought, maybe she was just rabble-rousing a bit—trying to get a rise out of people on a shuttle ride to our next event. But whether she believed it or not, it struck me as amazing that we would even consider the topic. While much has changed since the early days of “brochureware,” the corporate website is still, and should remain, the linchpin in the arsenal of most B2B and B2C marketers. In fact, a Gartner survey reports that marketers still rank the corporate website as the most important tool for a successful marketing campaign. For many companies, the website is one of the first and most important touch points a prospect or existing customer will have with your brand. In fact, seven of the ... (more)

LGB Direct Insist That Customer Satisfaction Increases ROI

Tuesday 11 March, 2014 Research shows that 89% of consumers have stopped doing business with a company after a poor customer service experience. Lyudmil Borisov at LGB Direct insists that entrepreneurs must focus on customer satisfaction in order to remain competitive and increase their ROI. According to the recent RightNow Customer Experience Impact Report, almost nine out of ten customers have started doing business with the competition after experiencing poor customer service. “I get the impression that most businesses focus mainly on figures rather than on the customer,” says Lyudmil Borisov , Managing Director of LGB Direct. “I agree, concentrating on the bottom line is a normal thing to do for business owners; however let’s not forget to think about how we can achieve this,” adds Lyudmil Borisov. “A business can only succeed with many happy customers.” In fact, ... (more)

In 2014 Big Data Investments Will Account for Nearly $30 Billion - Eventually Accounting for $76 Billion by 2020 End

DALLAS, Aug. 21, 2014 /PRNewswire-iReach/ -- Amid the proliferation of real time data from sources such as mobile devices, web, social media, sensors, log files and transactional applications, Big Data has found a host of vertical market applications, ranging from fraud detection to R&D.; Photo - http://photos.prnewswire.com/prnh/20140821/138541 "Big Data Market: 2014 – 2020 – Opportunities, Challenges, Strategies, Industry Verticals & Forecasts" Key Findings: In 2014 Big Data vendors will pocket nearly $30 Billion from hardware, software and professional services revenues Big Data investments are further expected to grow at a CAGR of nearly 17% over the next 6 years, eventually accounting for $76 Billion by the end of 2020 The market is ripe for acquisitions of pure-play Big Data startups, as competition heats up between IT incumbents Nearly every large scale IT ven... (more)

Interwoven Enables Leading Global Manufacturer to Automate Content Delivery to Global ERP System Spanning Vast Worldwide Manufacturing Network

SUNNYVALE, Calif., Oct. 3 /PRNewswire-FirstCall/ -- Interwoven, Inc. , provider of Enterprise Content Management (ECM) solutions for business, today announced that Tatung System Technologies Inc., a leading systems integrator for the manufacturing and medical industries and subsidiary of global manufacturer Tatung Company, is leveraging the Interwoven Content Provisioning solution to ensure the timely and accurate delivery of content to the ERP system serving Tatung Company's vast worldwide network of manufacturing facilities. With the Interwoven Content Provisioning solution, Tatung System Technologies has been able to automate code and content updates, ensuring that the most relevant ERP system code and content changes are deployed to the right servers in the right markets at the right time for improved client service, reduced operational costs, and increased comp... (more)

Healthways Ranks #35 on 2009 InformationWeek 500

Healthways, Inc. (NASDAQ: HWAY) today announced that it ranked #35 on the 2009 InformationWeek 500 revealed last night at the 2009 InformationWeek 500 Conference in Monarch Beach, Calif. Healthways was also recognized by InformationWeek as one of the top five companies in the Health and Life Sciences category for its Embrace integrated platform. “Healthways is pleased to be recognized for its innovative capabilities and honored to be included with the other technology visionaries represented by the InformationWeek 500,” said Scott Blanchette, Healthways senior vice president and chief information officer. “This designation underscores the belief that we are continuing to revolutionize the integrated, well-being space with capabilities such as Embrace, the most sophisticated and advanced platform in the marketplace.” The Healthways Embrace platform delivers a robust,... (more)

Acme Packet Accelerates Delivery of Rich Communication Suite Services

Acme Packet®, Inc. (NASDAQ: APKT), the leader in session border control solutions, today announced a series of new capabilities for its Net-Net® Session Director (SD) session border controller (SBC) in support of the GSMA Rich Communication Suite (RCS) and SIP-based interactive communication services for 3G mobile access networks. In addition, Acme Packet has proven interoperability with five RCS client and server solution partners, helping ensure rapid deployment of RCS services. Acme Packet SBCs will be used in seven RCS or related SIP messaging and presence service trials by tier 1 mobile service providers in multiple countries in Europe and Africa during the fourth quarter of 2009. The RCS initiative is a GSMA-led program driven by service providers and communications equipment vendors that is defining the basis for an interoperable, rich communication experien... (more)

Rescentris Announces SaaS (Software as a Service) Offering of CERF Electronic Lab Notebook (ELN)

Rescentris announced its leading ELN product is available as Software as a Service (SaaS). Cloud-based eCERF™ delivers the full-featured functionality of award-winning CERF, combining compliant electronic recordkeeping with data and document management to improve laboratory efficiency and access to scientific information. Rescentris chose to partner with SaaS experts to offer a solution hosted in a HIPAA and SAS 70 compliant data center with dedicated enterprise CERF server instances and databases for each customer to ensure performance, disaster recovery, and highest security. Over 25 organizations have used eCERF throughout a six-month testing period. CERF serves any multidisciplinary R&D; organization requiring recordkeeping for diverse documents, data, and workflows, including discovery research, biology, preclinical, development, and engineering groups. eCERF is... (more)

CORRECTING and REPLACING Harland Financial Solutions Signs 100-Plus New Internet Banking Clients for Third Consecutive Year

In third graph, first sentence, the asset size for Capital Bank should read: Capital Bank ($286.7M in assets) (sted: Capital Bank ($286.7B in assets). The corrected release reads: HARLAND FINANCIAL SOLUTIONS SIGNS 100-PLUS NEW INTERNET BANKING CLIENTS FOR THIRD CONSECUTIVE YEAR Harland Financial Solutions announced that it has signed more than 120 new Cavion® Internet Banking clients in 2009 – a figure that surpasses its own record set the year prior and equals the third straight year of 100-plus sales for the solution. The company offers financial institutions a variety of electronic banking services, including not only Internet banking, but also business banking, voice banking, mobile banking, Web site development and hosting and Internet bill pay. Capital Bank ($286.7M in assets), headquartered in Albany, NY, chose Cavion Internet Banking in order to make bank... (more)