Thanks to the plethora of communication and messaging apps available to the
average user, unified communications (UC) is becoming more important than
ever before. UC is a set of products and services designed to give employees
a uniform communications experience, integrating different apps and channels
to a singular point of interaction. For example, UC might allow a transcript
of a voicemail to be delivered to a recipient’s email, enabling a central
communication location that comprises multiple mediums at once.
Overall, UC has the ability to help companies perform more efficiently,
boosting productivity, profitability, and even employee morale. However, UC
technology is always evolving, and if you want to stay informed with the
latest in the industry, you need to be aware of the latest trends.
The Biggest Trends in UC
These are some of the most important trends to w... (more)
There’s a silent epidemic sweeping through the programming industry and it
doesn’t have to do with software, development, or algorithms. It’s much
more personal. It has to do with health and the impact sedentary behavior has
on the human body.
Sitting is the New Smoking
According to research conducted by the American Heart Association advisor,
sitting too much is dangerous to your present and long-term health. In fact,
the experts believe sitting can be as bad for your health as smoking.
Spending hours per day sitting at a desk has been connected to type 2
diabetes, cancer, and h... (more)
Patents are a good step towards shielding your IP data, but they're not a
seamless solution. Legal protection regarding intellectual property isn't
definite and has some holes in it. The constant stream of big data has made
this problem even worse, obscuring the specifics about original ownership.
Data comes in streams from all over the world. Companies have more
information about consumers and their closest competitors than ever before.
It's an incredible marketing advantage when utilized correctly, and
businesses are happy to have it in their arsenal.
However, there's a dark si... (more)
Big Data: The Unrecognized Driving Factor in Consumers' Lives
Big Data is literally everywhere, and consumers interact with it daily.
However, it's the marketers who recognize the value of such data and use it
to perfect the customer experience.
Consumers, on the other hand, are often oblivious to their contribution to
the mass data that marketers and businesses use to design their products and
services. They don't realize that their phones actually ping location-based
data to nearby retailers. Browsing history, social media shares, online
transactions, subscriptions, and other o... (more)
Content is key to digital marketing. Great blog content can get consumers to
stay on and read your site, and potentially become converted to your
products.
The key is designing blog content that’s highly applicable for consumers.
SEO can ensure that search engines will help you gain the exposure you seek,
but if your site lacks relevance or quality, Google can actually penalize
your site rankings.
It’s easy to say that relevant and applicable content is essential to
marketing strategy, but developing that kind of material is of course much
harder. The term “relevant” can be hazy ... (more)
Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on 
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