WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications.
In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...| By Kevin Benedict | Article Rating: |
|
| September 15, 2015 12:00 PM EDT | Reads: |
147 |
In my research on mobile commerce and mobile consumers' behaviors this year, the need to personalize a user's mobile/digital experiences always comes up as a top priority. Everyone wants an experience that is relevant. However, as I pondered these studies, it occurred to me that personalization is only a part of the solution. If you received an SMS message on your smartphone about a shoe sales (your favorite brand and style), that ended yesterday, at a location hundreds of miles away, the personalization would be without value. Yes, it is your preferred brand and style, but not in your location or at a relevant time. So there is something missing.
We, at Cognizant's Center for the Future of Work, have identified through our research the need for CROME (contextually relevant, opportunities, moments and environments) triggers. CROME triggers are bits of data that provide context, which can be used to provide relevant personalization at a specific time and place. For example, you buy concert tickets on a mobile app. When the event ends, the app automatically shows you (based on CROME triggers) available car services and public transportation close to your location with an option to order a pick-up with one click. The CROME triggers in this example are:
- The purchase of concert tickets
- Known date and time of concert
- Known location and venue
- Recognized distance from your home address
- Your movement which predicts the concert has ended
- Your physical location
- Weather conditions
- Visibility into the locations of available cars
These CROME triggers provided the data that when analyzed, understood and integrated with relevant personalization engines, can optimize the user's experience.
There are at least six challenges when implementing a CROME strategies:
- Identify the required CROME triggers
- Understand what specific CROME triggers mean
- Understand where and how CROME triggers can be placed, collected and transmitted
- Monitor and analyze CROME triggers in real-time
- Connect specific CROME triggers to specific personalization options
- Provide CROME powered personalization in mobile experiences
CROME triggers inform you something different and perhaps significant is happening. Finding the meaning, and then relating it to a need for personalization is the topic of my next article.
Stay tuned for my new report, Cutting Through Chaos in the Age of "Mobile Me".
Published September 15, 2015 Reads 147
Copyright © 2015 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
More Stories By Kevin Benedict
Kevin Benedict is the Senior Analyst for Digital Transformation at Cognizant, a writer, speaker and SAP Mentor Alumnus. Follow him on Twitter @krbenedict. He is a popular speaker around the world on the topic of digital transformation and enterprise mobility. He maintains a busy schedule researching, writing and speaking at events in North America, Asia and Europe. He has over 25 years of experience working in the enterprise IT solutions industry.
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications.
In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...Sep. 15, 2015 11:45 PM EDT Reads: 399 |
By Carmen Gonzalez The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location.
With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!Sep. 15, 2015 10:00 PM EDT Reads: 1,940 |
By Elizabeth White Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations. Sep. 15, 2015 09:30 PM EDT Reads: 571 |
By Liz McMillan As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world? Sep. 15, 2015 08:00 PM EDT Reads: 503 |
By Pat Romanski Cloud Expo is the single show where delegates and technology vendors can meet to experience and discuss the entire world of the cloud.At 16th Cloud Expo in New York City, Sandy Carter keynoted on women in tech and why women need to take risks and embrace failure to give them the courage to crash through the glass ceiling. She now shares some of her own thoughts and experiences from Cloud Expo.Sep. 15, 2015 07:45 PM EDT Reads: 129 |
By Elizabeth White Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products.
In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, will discuss how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the data to create additional revenue streams, such as improved warranties or premium features. Or slash...Sep. 15, 2015 06:00 PM EDT Reads: 398 |
By Pat Romanski SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...Sep. 15, 2015 05:45 PM EDT Reads: 616 |
By Pat Romanski Sep. 15, 2015 03:15 PM EDT Reads: 873 |
By Carmen Gonzalez 17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service. Sep. 15, 2015 02:45 PM EDT Reads: 1,813 |
By Elizabeth White SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2015 Silicon Valley.
The 17th Cloud Expo and 4th @ThingsExpo will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
"The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to improve the state of the world and lives of people."Sep. 15, 2015 02:00 PM EDT Reads: 242 |
By Pat Romanski WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data?
In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, will look at different existing uses of peer-to-peer data sharing and how it can become useful in a live session to...Sep. 15, 2015 11:45 AM EDT Reads: 198 |
By Elizabeth White Using code to define your infrastructure is a trend that is quickly becoming common practice and a critical part of any successful deployment
In his session at 17th Cloud Expo, Christopher Gallo, Developer Advocate at SoftLayer, an IBM Company, will discuss what it means to be powered by SoftLayer, and some really awesome tools to help you make your deployments agile.Sep. 15, 2015 08:45 AM EDT Reads: 317 |
By Pat Romanski The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.Sep. 15, 2015 08:45 AM EDT Reads: 359 |
By Pat Romanski With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions.
In his session at @ThingsExpo, Kevin Roberts, GM of Platform at FinancialForce.com, will discuss the value of business applications on wearable ...Sep. 15, 2015 07:45 AM EDT Reads: 427 |
By Carmen Gonzalez Sep. 15, 2015 07:15 AM EDT Reads: 1,850 |
By Elizabeth White Cloudian, Inc., has released Cloudian HyperStore ‘forever live’ FL3000 series arrays and HyperStore 5.2 software. The new appliances, which can start small and scale up to 3.8 petabytes of storage in a single data center rack, offer businesses the ability to scale with the demands of the business, from terabytes to hundreds of petabytes.Sep. 15, 2015 07:15 AM EDT Reads: 285 |
By Carmen Gonzalez Sep. 15, 2015 05:00 AM EDT Reads: 2,264 |
By Liz McMillan Sep. 15, 2015 03:30 AM EDT Reads: 272 |
By Elizabeth White While many app developers are comfortable building apps for the smartphone, there is a whole new world out there.
In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.Sep. 15, 2015 02:00 AM EDT Reads: 401 |
By Elizabeth White SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA.
This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on demos and comprehensive walkthroughs.
Sep. 14, 2015 04:00 PM EDT Reads: 701 |


The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location.
With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Cloud Expo is the single show where delegates and technology vendors can meet to experience and discuss the entire world of the cloud.At 16th Cloud Expo in New York City, Sandy Carter keynoted on women in tech and why women need to take risks and embrace failure to give them the courage to crash through the glass ceiling. She now shares some of her own thoughts and experiences from Cloud Expo.
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products.
In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, will discuss how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the data to create additional revenue streams, such as improved warranties or premium features. Or slash...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2015 Silicon Valley.
The 17th Cloud Expo and 4th @ThingsExpo will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
"The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to improve the state of the world and lives of people."
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data?
In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, will look at different existing uses of peer-to-peer data sharing and how it can become useful in a live session to...
Using code to define your infrastructure is a trend that is quickly becoming common practice and a critical part of any successful deployment
In his session at 17th Cloud Expo, Christopher Gallo, Developer Advocate at SoftLayer, an IBM Company, will discuss what it means to be powered by SoftLayer, and some really awesome tools to help you make your deployments agile.
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions.
In his session at @ThingsExpo, Kevin Roberts, GM of Platform at FinancialForce.com, will discuss the value of business applications on wearable ...
Cloudian, Inc., has released Cloudian HyperStore ‘forever live’ FL3000 series arrays and HyperStore 5.2 software. The new appliances, which can start small and scale up to 3.8 petabytes of storage in a single data center rack, offer businesses the ability to scale with the demands of the business, from terabytes to hundreds of petabytes.
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there.
In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA.
This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on demos and comprehensive walkthroughs.
There are many parallels to Google’s move to set up Alphabet as a holding company to remain at the forefront of innovation and what is required by all companies to foster innovation in the age of the Cloud and IoT. No one will argue that Alphabet was a change Google needed to make to remain relevant, fresh and innovative across a number of product initiatives. Under the Alphabet structure, Google provides operating divisions with the freedom and accountability for making decisions all while being nimble and quick on their feet. And perhaps most importantly, keeping their most creative people e...
Yesterday I attended a session in Palo Alto on the subject of Data Refinery and the speaker was Will Gorman of Pentaho. I did not realize that Pentaho was acquired by Hitachi Data Systems couple of months ago. The terms “data lake” was coined by James Dixon of Pentaho. I wrote a blog on this subject last year. As soon as the term started to appear in the data lexicon, other interesting terms such as “data swamp” appeared.
In my research on mobile commerce and mobile consumers' behaviors this year, the need to personalize a user's mobile/digital experiences always comes up as a top priority. Everyone wants an experience that is relevant. However, as I pondered these studies, it occurred to me that personalization is only a part of the solution. If you received an SMS message on your smartphone about a shoe sales (your favorite brand and style), that ended yesterday, at a location hundreds of miles away, the personalization would be without value. Yes, it is your preferred brand and style, but not in your locat...
Now – that Node.js 4.0.0 was officially released – you may wonder what it delivers to you and if you should upgrade right away, or not. This post covers the most important changes you need to know, and some key implications you may have to take into account in making your decision.
The last few months were really exciting for the Node.js community.
At the start of this year Joyent Inc. handed over the project to the community around io.js, a fork of Node.js. Soon after that, it was decided that there should be only one version that incorporates all current features of io.js and Node.js in th...
A looking glass is a magical lens or portal through which things can be seen that are otherwise invisible. This is a perfect metaphor for the increasing challenge faced by businesses to find value hidden in the data they generate as well as data that they have access to. Value nuggets in data are often obscured by large volumes of data (“noise”, if you will). The larger the data sets, the more obscured the value nuggets are. A theoretical looking glass capable of discerning the signal from the noise will find value nuggets that enable precise and timely reaction to situations, as well as proac...
Today, there is countless data collected and analyzed by companies. Just a few years ago, that data was useless, now data is collected and used to provide answers and solve problems.
As big data use cases continue to evolve, there will be an increasing number of business missions that will be served by new approaches to data. With the adoption of an enterprise data hub, developers are finding new agility to create services and applications, as well as decision-making that leads to market dominating strategies. According to Cognitio's co-founder and partner Bob Gourley, this adoption will lea...
Many of the early examples tend to highlight smart cities or home automation. For most enterprises, however, the ability to connect and integrate everything together can solve current problems and open up new opportunities.
Most enterprises have complex combinations of legacy systems, SaaS services, thousands of devices, multiple locations and unending new requirements from business leaders looking to expand revenues or cut costs. Having the ability to integrate and connect all these systems, services, people and things into automated workflows can make a lot of sense.
According to a survey published by Gallup, just over 13 percent of employees globally are actually "involved in, enthusiastic about and committed to their work and workplace." The rest of the global workforce is not just indifferent - a good chunk of them are also "actively disengaged" or "potentially hostile". This is quite concerning given that nearly 71 percentage of employees regard engagement as critical to achieving organizational success.
Could cloud gamification be the answer? According to one study, nearly 78% of workers today use games based motivation techniques to motivate themsel...
Monetizing the cloud is fast becoming a hot area of interest for everyone. Rightfully so, perhaps because we have come along in our evolution as cloud technologists and are now able to see more than just being able to make things work on the cloud. It’s time now to derive maximum value from the cloud and the need for any vendor is to generate revenue. What are the rules of monetization and how do we even get started? Let’s look at three things that essentially make up a monetization framework.

























