Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience?
That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...| By SmartBear Blog | Article Rating: |
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| July 29, 2015 10:00 AM EDT | Reads: |
205 |
Finding the Balance Between User Experience and Monetization
by Denis Goodwin
Who would have thought that providing a better experience for people viewing internet content would be so controversial? You may know by now that Apple announced a new Safari release bringing content blocking extensions to iOS and Mac OSX, emphasizing user experience and the impact of 3rd parties on performance, battery life and data consumption. The uproar over this is largely focused on advertising and the monetary effects on the publishing ecosystem.
You can read more about that here: http://fortune.com/2015/07/08/apple-ad-block-ios/
Dean Murphy Creates a Blocker and Improves Mobile Performance
Dean Murphy created a blocker and looked at the mobile performance on IMore.
"After turning off all third party scripts, the homepage took 2 seconds to load, down from 11 seconds. Also, the network activity stopped as soon as the page loaded so it should be less strain on the battery." Dean Murphy, An hour with Safari Content Blocker in iOS 9
John Gruber Reacts
"Advertising should have minimal effect on page load times and device battery life. Advertising should be respectful of the user's time, attention, and battery life. The industry has gluttonously gone the other way. With Safari Content Blockers, Apple is poised to allow users to fight back. Apple has zeroed in on what we need: not a way to block ads per se, but a way to block obnoxious JavaScript code. A reckoning is coming." John Gruber, Safari Content Blocker, Before and After
Balance of Site Performance and Monetization
The ability for publishers to find the balance of site performance and monetization is reliant on them having the tools which provide visibility into that performance and the effects of both third parties and the vendors they choose. Using a synthetic performance monitoring tool such as Alertsite, we can look at iMore.com and understand such effects.
The first step to understanding user experience with your site, is knowing that it's available. The chart below shows that the home page is available and loading in less than two seconds, but it's not enough. It's like monitoring with the ad blocker engaged- you have no visibility to the user experience resulting from the extra third-party content and javascript execution.


To dive into the additional data we need, we look at the iMore waterfall chart below derived from real browser monitoring. This shows me all of the page components and their impact on performance/user experience (note that the included screenshot reflects only ¼ of the entire page content). This insight allows me to start making decisions on what I want to keep/remove from my site, to optimize both performance and monetization.

So it is obvious that all these third party items affect the performance of your website. When you are talking about performance there are three parts- is the web application available - is it running? Is the response correct - is the page loading but it's loading a 404 error? Is it fast?
The chart below shows the difference between first party content and third party content for a two-step AlertSite monitor of iMore's site running on Firefox. Response time for hosted first party content is under 10 seconds. The aggregate response time of third party content is closer to 30 seconds - roughly 3X the actual site content. Using this chart along with the waterfall, I have the insight needed to optimize user experience.
User Experience is the point, and it's what we do
End user experience is of paramount importance- after 3 seconds your end users leave, or lash out on public forums about their frustration, costing you revenue.
Another aspect of user experience in an increasingly mobile world that must be considered is the impact of all this 3rd party content processing and data flow on battery life and data consumption. If you are accurately monitoring the user experience you'll be in a better position to control the total user experience as well.
If your website or application is frustratingly slow or impacts device battery life and data consumption, then your ability to serve ad inventory is compromised.
It is going to be ever more important to understand and take proactive control over the total user experience. If you don't, your users will do it for you.
Stay tuned for another installment on this subject where we focus on the monetary ecosystem.
Read the original blog entry...
Published July 29, 2015 Reads 205
Copyright © 2015 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
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The enterprise market will drive IoT device adoption over the next five years.
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John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Payment...
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SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data on complex storage networks. CommVault's exclusive single-platform architecture gives companies unp...
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"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that Luxoft Holding, Inc., a leading provider of software development services and innovative IT solutions, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Luxoft’s software development services consist of core and mission-critical custom software development and support, product engineering and testing, and technology consulting.
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Business and IT leaders today need better application delivery capabilities to support critical new innovation. But how often do you hear objections to improving application delivery like, "I can harden it against attack, but not on this timeline"; "I can make it better, but it will cost more"; "I can deliver faster, but not with these specs"; or "I can stay strong on cost control, but quality will suffer"? In the new application economy, these tradeoffs are no longer acceptable. Customers will abandon your brand forever for a slow response or a privacy breach; competitors will steal critical ...

























