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[November 3-5, 2015]

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Sponsorship opportunities are now open for Cloud Expo 2015 Silicon Valley, November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For sponsorship, exhibit opportunities and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.

Cloud Expo Silicon Valley All-Star Speakers Include

KOWALL AppDynamics	VAN TUIN Red Hat	DEMMER Jut	COHEN Netflix
MUCHANDI Red Hat Inc	BORELLO Sysdig	GILPIN Conjur	KANADE Harbinger Systems
GORBACHEV Systems Services Inc.	SUSSMAN Coalfire	KHAN Solgenia	CHOKSI Harbinger Systems

Cloud Expo New York All-Star Speakers Included

DE SOUZA Cisco	POTTER SafeLogic	ROBINSON CompTIA	WARUSA -WITHANA WSO2 Inc
MEINER Oracle	CHOU Microsoft	HARRISON Tufin	BRUNOZZI VMware
KIM MapR	KANE Dyn	SICULAR Basho	TURNER Cloudian
KUMAR Liaison	ADAMIAK Liaison	KHAN Solgenia	BONIFAZI Solgenia
SUSSMAN Coalfire	ISAACSON RMS	LYNN CodeFutures	HEABERLIN Windstream
RAMA MURTHY Virtusa	BOSTOCK IndependenceIT	DE MENO CommVault	GRILLI Adobe
WILLIAMS Rancher Labs	CRISWELL Alert Logic	COTY Alert Logic	JACOBS SingleHop
MARAVEI Cisco	JACKSON Softlayer	SINGH IBM	HAZARD Softlayer
GALLO Softlayer	TAMASKAR GENBAND	SUBRA -MANIAN Emcien	LEVESQUE Windstream
IVANOV StorPool	BLOOMBERG EnterpriseWeb	BUDHANI Soha	HATHAWAY IBM Watson
TOLL ProfitBricks	LANDRY Microsoft	BEARFIELD Blue Box	HERITAGE Akana
PILUSO SIASMSP	HOLT IBM Cloudant	SHAN CTS	PICCININNI EMC
BRON- GERSMA Modulus	PAIGE CenturyLink	SABHIKHI Cognitive Scale	MILLS Green House Data
KATZEN CenturyLink	SLOPER CenturyLink	SRINIVAS EMC	TALREJA Cisco
GORBACHEV Systems Services Inc.	COLLISON Apcera	PRABHU OpenCrowd	LYNN CodeFutures
SWARTZ Ericsson	MOSHENKO CoreOS	BERMINGHAM SIOS	WILLIS Stateless Networks
MURPHY Gridstore	KHABE Vicom	NIKOLOV GetClouder	DIETZE Windstream
DALRYMPLE EnterpriseDB	MAZZUCCO TierPoint	RIVERA WHOA.com	HERITAGE Akana
SEYMOUR 6fusion	GIANNETTO Author	CARTER IBM	ROGERS Virtustream

Cloud Expo Silicon Valley All-Star Speakers

TESAR Microsoft	MICKOS HP	BHARGAVA Intel	RILEY Riverbed
DEVINE IBM	ISAACSON CodeFutures	LYNN HP	HINKLE Citrix
KHAN Solgenia	SINGH Bigdata	BEACH SendGrid	BOSTOCK IndependenceIT
DE SOUZA Cisco	PATTATHIL Harbinger	O'BRIEN Aria Systems	BONIFAZI Solgenia
BIANCO Solgenia	PROCTOR NuoDB	DUGGAL EnterpriseWeb	TEGETHOFF Appcore
BRUNOZZI VMware	HICKENS Parasoft	KLEBANOV Cisco	PETERS Esri
GOLDBERG Vormetric	CUMBER- LAND Dimension	ROSENDAHL Quantum	LOOMIS Cloudant
BRUNO StackIQ	HANNON SoftLayer	JACKSON SoftLayer	HOCH Virtustream
KAPADIA Seagate	PAQUIN OnLive	TSAI Innodisk	BARRALL Connected Data
SHIAH AgilePoint	SEGIL Verizon	PODURI Citrix	COWIE Dyn
RITTEN- HOUSE Cisco	FALLOWS Kaazing	THYKATTIL TimeWarner	LEIDUCK SAP
LYNN HP	WAGSTAFF BSQUARE	POLLACK AOL	KAMARAJU Vormetric
BARRY Catbird	MENDEN- HALL SUPERNAP	SHAN KEANE	PLESE Verizon
BARNUM Voxox	TURNER Cloudian	CALDERON Advanced Systems	AGARWAL SOA Software
LEE Quantum	OBEROI Concurrent, Inc.	HATEM Verizon	GALEY Autodesk
CAUTHRON NIMBOXX	BARSOUM IBM	GORDON 1Plug	LEWIS Verizon
YEO OrionVM	NAKAGAWA Transparent Cloud Computing	SHIBATA Ubiquitous Corp	NATH GE
GOKCEN GE	STOICA Databricks	TANKEL Pivotal Software

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Testimonials

“	This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."

@SteveMar_Msft
General Manager of Window Azure

“	How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."

@SOASoftwareInc

“	Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."

Yasser Khan
CEO of @Cnnct2me

“	One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten

Who Should Attend?

Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Download Cloud Expo Show Guide

Cloud Expo Show Guide
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SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Lissette Mercado at [email protected].

@CloudExpo Blogs

[session] An Approach to Cloud Security

By Liz McMillan

Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony Corp, Anthem and the Office of Personnel Management experienced data breaches through malware and o...

Aug. 21, 2015 05:15 PM EDT Reads: 219

Ditch the Debugger and Use Log Analysis

By Trevor Parsons

Summary: As a Developer, you cannot attach the debugger to your application in Production, but you can use logging in a way that helps you easily diagnose problems in both development AND Production. You also get to make friends with Operations people – win! The applications we're developing and running are becoming increasingly distributed, with requests crossing several service or container boundaries. The traditional debugger is of limited use in these scenarios, but with a solid, easy-to-use log aggregation capability in place, we can begin to explore ways of using logging to improve our ...

Aug. 21, 2015 04:00 PM EDT Reads: 317

Seven Promises of the Digital Brand

By Jason Bloomberg

Brands are more than the sum of their brand elements – logos, colors, shapes, and the like. Brands are promises. Promises from a company to its customers that its products will deliver the value and experience customers expect. Today, digital is transforming enterprises across numerous industries. As companies become software-driven organizations, their brands transform into digital brands. But if brands are promises, then what do digital brands promise – and how do those promises differ from traditional, non-digital brands?

Aug. 21, 2015 03:45 PM EDT Reads: 276

Industrial IoT Creates Opportunities

By Esmeralda Swartz

During the last two #IoTuesday Twitter sessions, our chats have centered on what it will take to capitalize on the Internet of Things (IoT) opportunity and what the industry’s collective responsibility is to break down barriers to adoption. Topics ranged from the evolution of the Industrial Internet to consumer IoT applications to the role of APIs and API management. And underlying all of this, how we move from today’s connected devices and vertical siloes to a horizontal IoT marketplace with interconnectivity at its core. In this month’s IoT chat we will be joined by Alex Bakker and Ron Exler...

Aug. 21, 2015 03:15 PM EDT Reads: 397

Small World

By the Editor

Internationalizing software has been overlooked by companies in years past. Many available software applications lacked the ability to work with different languages or locale variations such as calendars, currency and numbering conventions. Although North America is a rich market and many companies thrive to take market share, the international market brings new opportunities for businesses - this is why more and more companies are working hard to satisfy all tastes both domestically and internationally.

Aug. 21, 2015 03:03 PM EDT

Migrating Legacy SANs to Microsoft Cloud Azure

By Michael Krems

Azure is Microsoft’s cloud computing platform, a growing collection of integrated services—analytics, computing, database, mobile, networking, storage, and web. In the 12 months since Build 2014, Microsoft has delivered over 500 new Azure services and features, and greatly expanded the footprint and capabilities of what Azure delivers. Here’s a snapshot of Azure Allure, articulated by Microsoft exec Scott Guthrie, Executive Vice President of Cloud and Enterprise, at the Microsoft Build 2015 conference in San Francisco.

Aug. 21, 2015 03:00 PM EDT Reads: 293

If You Look Close, You Can See Ops’ Future

By Don MacVittie

The evolution of IT operations is upon us. There has been a lot of change in both direction and momentum over the last several years, and at this point, it is not hard to see the future of Ops. Perhaps, having worked for a networking firm and a server automation firm, it is easier to see than for the average operations person, so let’s just take a look at the burgeoning ops trends and technologies and see where they ultimately lead us…

Aug. 21, 2015 03:00 PM EDT Reads: 135

The Rise and Fall of SANTap

By Wai Lam

I am not sure how many people remember Cisco SANTap. About ten years ago, Cisco introduced a data tapping mechanism in the MDS 9000 fibre channel switches. The idea was to allow the data path to be “tapped” at-will. Tapping in this case meant using a mechanism in the switch to split the data being written from client hosts to the storage, allowing the identical “split” data to be routed through a second, separate path. SANTap therefore allowed a copy of the data to be seamlessly “mirrored” through the switch and subsequently used by other applications for multiple purposes (especially for ba...

Aug. 21, 2015 02:45 PM EDT Reads: 113

Orchestrating Microservices

By SmartBear Blog

Before becoming a developer, I was in the high school band. I played several brass instruments - including French horn and cornet - as well as keyboards in the jazz stage band. A musician and a nerd, what can I say? I even dabbled in writing music for the band. Okay, mostly I wrote arrangements of pop music, so the band could keep the crowd entertained during Friday night football games. What struck me then was that, to write parts for all the instruments - brass, woodwind, percussion, even keyboards - I had to have an overall score to work from. Or at least a sketch of one. Otherwise, I'd ...

Aug. 21, 2015 02:30 PM EDT Reads: 178

When Will Cloud Come to PaaS?

By Christopher Keene

One of the perennial cloud predictions has been that 200x would be the year of the Platform as a Service (PaaS) cloud. The logic goes that if an automated data center in the sky is good, an automated development platform in the sky must be even better. “Normal” clouds like Amazon AWS give the developer a virtual computer to load their OS and App onto. PaaS gives the developer a virtual computer with the OS, database and middleware “pre-loaded,” thereby simplifying the deployment. Yet so far, PaaS adoption has been anemic and Gartner puts PaaS at 1% of the overall cloud market. At the same ti...

Aug. 21, 2015 02:30 PM EDT Reads: 122

Java HashSet Becomes a Little Faster

By Yakov Fain

I was experimenting with Java HashSet, which is a pretty expensive collection to create, but it has a benefit of the O(1) performance on the retrieval of elements from this collection. Based on my experiments performance of HashSet is improved over the last year. I’ve written a small benchmark comparing the performance of the one year old JRE 1.8.0_05 with the latest 1.8.0_51. In my tests I’m creating a HashSet containing 100000 objects.

Aug. 21, 2015 02:15 PM EDT Reads: 167

There's Only One Rule to Success

By Ian Khan

We all are striving for success. Whether it’s in our personal or professional lives, that’s what we do every day, day in and out. Finding ways to succeed, learning new things that make us succeed, and engaging in conversations that help us succeed. I have yet to meet someone who said I am doing things so that I can fail. I am sure you agree. Success has different meaning to different people. For some, being able to generate more wealth is a sign of success, while for others helping to make a difference in someone else’s life is success. For most of us, I believe it’s a blend of so many things...

Aug. 21, 2015 02:15 PM EDT

Tune into the Cloud – Losing My Religion

By Gregor Petri

Tune into: a cloud mindset One of the tenets of the cloud religion is that it should be possible – through the use of intelligent software – to build reliable systems on top of unreliable hardware. Just like you can build reliable and affordable storage systems using RAID (Redundant Arrays of Inexpensive Disks). One of…Read more Tune into the Cloud – Losing My Religion

Aug. 21, 2015 01:17 PM EDT

Business Intelligence as a Service

By Dana Gardner

GoodData is exploring new technologies to make BI as a service more seamless across more data types for more types of users -- all in the cloud. To learn the ups and downs of BIaaS, we welcome Jeff Morris, Vice President of Marketing at GoodData in San Francisco, and Chris Selland, Vice President for Business Development at HP Vertica. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.

Aug. 21, 2015 01:15 PM EDT Reads: 177

Leveraging the Power of Cloud in Healthcare

By Kristin Hambelton

One of the great challenges of cloud computing is the seemingly endless possibilities it provides. Yes, you read that right. The perceived infiniteness of the cloud is both an asset and a challenge, especially when it comes to the healthcare industry. With its strict regulations regarding privacy (i.e., HIPAA), healthcare organizations have been timid (and slow, in comparison to other industries) to adopt cloud computing efforts. Yet, cloud computing done right is changing the way healthcare organizations operate and facilitating many providers’ goal of delivering a patient-centric experie...

Aug. 21, 2015 01:15 PM EDT Reads: 194

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