Your customers can process information faster every day, which makes them
inherently more demanding. In fact, as B2B tech guru Ken Rutsgy says,
probably, “Your customers know more about your solution than your sales
guys.”
The B2B Software as a Service (SaaS) customer has evolved over the last five
years. No longer are they questioning whether SaaS is safe. Customer
expectations are raised well beyond that discussion. “Ten years ago you
might have accepted a SaaS product that’s hard to use just to save money.
Now they want their apps to look like Amazon, Google and LinkedIn,” said
Joel York, founder of Chaotic Flow for SaaS business strategy.
Traditionally, only big enterprises had the internal resources to research
and purchase business software. Now almost all B2B companies can afford one
or more cloud-based tools, which makes the demand side of the SaaS industry ... (more)
As much as we think the Apples and Walmarts of the world are running our
lives, it’s much more likely that small businesses are running the world.
Or at least in the United States. According to the U.S. Census Bureau, 99.9
percent of U.S. business has less than 500 employees, 98 percent with less
than 20 employees.
One third of all GetApp SaaS marketplace users are from companies with 11 to
35 employees, while 24 percent of users have companies with between two and
ten employees. There’s no doubt. The space for SaaS innovation and
disruption is small business.
Since CRM (custom... (more)
In the previous article "Welcome to the Age of the Consumer: No Opinion
Matters More," we spoke about how we have entered a time (from which there is
probably no return) when it doesn't matter whether the customer is always
right or not--this is the voice that will drown out the rest. As a Software
as a Service (SaaS) provider, you are competing with more noise and
competition than ever. Your target audience is more likely to listen to a
review from an untrained user than the pundits of the SaaS industry or even
your sales reps.
Now we go into how to take advantage of those esse... (more)
Christophe Primault is the co-founder of GetApp, the #1 Cloud based Apps Marketplace. His aim is to provide tips and advice on how businesses, especially small and medium enterprises, can benefit from cloud-based apps and improve their bottom line. In my spare time he enjoys mountaineering, water sports and long distance triathlons. He's a proud IronMan finisher. You can follow him on Twitter @GetApp
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