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Enterprise IT's Two Biggest
Game Changers Under One Roof
– Cloud Computing & Big Data |
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Join Us at Cloud Expo Silicon Valley in November
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Recent IDC research shows that worldwide spending on cloud services will grow almost threefold, reaching $44.2 billion by 2013. And a recent Gartner report predicts that the volume of enterprise data overall will increase by a phenomenal 650% over the next five years.
These two unstoppable enterprise IT trends, Cloud Computing and Big Data, will converge in Silicon Valley at 13th Cloud Expo – being held November 4-7, 2013, at the Santa Clara Convention Center in Santa Clara, CA.
As at every Cloud Expo, we are offering in Silicon Valley a vast selection of technical and strategic breakout sessions, General Sessions, Industry Keynotes, our signature discussion "Power Panels" and a bustling Expo floor complete with two busy Demo Theaters so that as a delegate you can kick the tires of solutions and offerings, and discuss one-on-one with all the leading Cloud and Big Data players what they are offering and how to make use of it in your particular situation.
Just as Cloud and Big Data solutions will be side by side on the Expo floor, so they are in the conference program. We're including below a tiny sampler of the breakouts you can look forward to...and if you look at the welter of company logos at the very bottom you'll get a foretaste of the hundreds of companies in attendance on the Expo floor.
The surest way to get yourself and your company fully "Cloud-ready" and to understand why Big Data is going mainstream is by attending Cloud Expo 2013 Silicon Valley.
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See you in November! |
–Jeremy Geelan
Conference Chair
Cloud Expo series |
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| The Top Keynotes, the Best Sessions, a Rock Star Faculty and the Most Qualified Delegates of ANY Comparable Event! |
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In the most transformative technology shift since the personal computer and the Internet, it's apparent that migrating business to the cloud has reached a tipping point in 2012, where it is no longer a trend but rather an absolute business requirement.
Cloud Expo Silicon Valley will feature 175+ sessions from a rock star conference faculty chosen from among the leading industry players in the cloud computing and Big Data worlds.
All the main layers of the Cloud ecosystem will be represented - the infrastructure players, the platform providers, and those offering applications. The high-energy event is a must-attend for senior technologists from CEOs on down – including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.
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| SYS-CON's Cloud Expo Expo drew more than 7,000 attendees at Jacob Javits Center |
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| Benefits of Attending the Four-Day Technical Program |
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LEARN exactly why cloud computing is relevant today from an economic, business and technology standpoint. |
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HEAR first-hand from industry experts what issues and questions you should consider when evaluating cloud-based systems. |
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SEE what the potential benefits - and pitfalls - are of moving to the cloud. |
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DISCOVER what to look for in a cloud computing provider to ensure the security of your data and applications. |
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FIND OUT how to transform a traditional data center that is less flexible and costly to a cloud computing environment that is secure, virtualized and automated. |
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ATTEND our four-day Cloud Computing Bootcamp entirely FREE of charge with your “Golden Pass” delegate registration. |
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MASTER how to improve business agility while lowering operating and capital costs within the enterprise. |
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LEARN what works, what doesn't, and what's next. |
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| SYS-CON Events Expo Floor at New York City’s Jacob Javits Convention Center |
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| Benefits of Visiting the Cloud Expo Floor |
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VISIT our 100+ booths, demo theaters and exhibits and ask questions face-to-face with vendors that might save your company millions of dollars. |
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ENJOY special events & giveaways, happening throughout the largest Cloud conference in the world. |
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WIN software and services offered by sponsors & exhibitors in various drawings |
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VIEW industry movers and shakers being interviewed live at our on-site SYS-CON.TV studio. |
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RELAX in our Beanbag Lounge and take advantage of our free wireless broadband. |
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| Cloud Expo's Cloud Factpoints Round-Up |
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Use cases of cloud computing have come a long way since 2008, when for example Animoto was able to grow its user base from 5,000 to 750,000 in just three days, thanks to Amazon's cloud services. |
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Now the cloud is used by mainstream companies, organizations, and even national governments to leverage the power of data on demand at a scale and pace never seen before in the history of the Internet. |
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According to the IBM's 2011 Tech Trends Report (November 2011) 75% of respondents said that over the next 2 years their organizations will begin to build cloud infrastructure and in the next 24 months developing new applications will be the top cloud adoption activity, overtaking the current top investment areas of virtualization and storage. |
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Huge cloud-driven opportunities for wealth creation exist today - but the race is to the swift. The cloud computing industry is one in which even a few months can make all the difference. |
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| Cloud Expo - Cloud Looms Large on SYS-CON.TV |


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Cloud Expo 2012 East Opening Keynote by SHI
In this Cloud Expo Keynote, Henry Fastert, SHI's Chief Technologist and Managing Partner, will share insight on how the latest generation of cloud computing is now capable of addressing the needs of the enterprise mission critical applications. These mission-critical applications require computing infrastructure that is secure, optimizes performance, and is highly resilient. The purpose of the keynote is to highlight how the latest cloud computing designs have evolved in terms of security, availability, and overall service quality to meet the needs of mission critical applications.
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John Engates, CTO of Rackspace Hosting Live From New York City
Last year, cloud computing pundits predicted that 2012 would be the year when the clouds would open. They were right as cloud computing enthusiasts all over are embracing the open ecosystem; however, denying one vendor the right to serve as the de facto API is only the tip of the iceberg of this computing climate change. Join Rackspace Chief Technology Officer John Engates as he discusses the open ecosystem and how ultimately, winning cloud technologies will be based on the ecosystem they represent.
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Keynote: Step up to a Higher Cloud
Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.
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A Pragmatic Journey to the Cloud
As enterprise adoption of cloud computing accelerates, organizations must have a strategy and roadmap for moving to the cloud. Faced with different options including building a private cloud, subscribing to public clouds, or leveraging a hybrid cloud, organizations need a rational and pragmatic approach. This session explores the emerging trends in cloud computing and offers best practices for how organizations can successfully navigate a journey to the cloud.
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Cloud Expo Breaking News By Pat Romanski  “With all the attacks that have been going on recently around the password where users are no long under threat individually but en masse, we decided to scrap the password and replace it with something visual,” explained Terry Woloszyn, Founder & CEO of Leeward Security Ltd, in this SYS-CON.tv interview with Cloud Expo Conference Chair Jeremy Geelan at the 12th International Cloud Expo, held June 10–13, 2013, at the Javits Center in New York City.
Cloud Expo 2013 Silicon Valley, November 4–7, a... Jul. 26, 2013 12:15 PM EDT Reads: 1,517 | By Elizabeth White  Compelling consumer applications are created every day. Are you ready for the IT implications both internally and externally? As your datacenter needs more capacity, the cloud will be critical to success. What are the key considerations to help plan for the needed capacity over time? And how can the cloud best work with your existing applications?
In his General Session at 12th Cloud Expo, Brian Jawalka, Enterprise Solutions Architect at Rackspace Hosting, talks about the SaaS consumer apps tha... Jul. 26, 2013 11:30 AM EDT Reads: 1,413 | By Liz McMillan  “IBM’s perspective on cloud computing has been about a systematic approach, to saying what’s the impact on the underlying business as a whole and from that perspective saying cloud computing certainly is the way we need to move,” stated Bruce Otte, Director of the IBM SmartCloud Platform and Workload Services, in this interview with Cloud Expo Conference Chair Jeremy Geelan at our Times Square Studio in New York City.
Cloud Expo 2013 Silicon Valley, November 4–7, at the Santa Clara Convention C... Jul. 26, 2013 11:21 AM EDT Reads: 639 | By Liz McMillan  These days, it seems that every cloud provider claims that cloud is safer than your traditional datacenter. Is it though?
In his General Session at 12th Cloud Expo, Rishi Bhargava, VP of Product Management for Datacenter and Server Security group at McAfee, helps you explore and address the security challenges and considerations for public cloud (IaaS, PaaS and SaaS).
Rishi Bhargava is Vice President of Product Management for Datacenter and Server Security group at McAfee, Inc. He is responsi... Jul. 26, 2013 11:00 AM EDT Reads: 1,297 | By Liz McMillan  SYS-CON Events announced today that Appcore, provider of the industry’s only complete automated cloud management platform, has been named “Bronze Sponsor” of SYS-CON's 13th International Cloud Expo, which will take place on November 4–7, 2013, at the Santa Clara Convention Center in Santa Clara, CA.
Appcore® automates the business of cloud computing® by delivering cloud automation management platforms for enterprise private clouds and service provider public clouds. Appcore AMP™ is cloud automa... Jul. 26, 2013 10:00 AM EDT Reads: 1,094 | By Liz McMillan  “I think 2013 is the year of hybrid cloud – it’s really starting to take off now. It’s the combination of public cloud, private cloud and dedicated infrastructure working seamlessly together to provide the best application platform, but it’s also providing reliability, availability, performance and lowest TCO,” stated Lisa Larson, VP of Enterprise Cloud Solutions for Rackspace, in this interview with Cloud Expo Conference Chair Jeremy Geelan at our Times Square Studio in New York City.
Cloud Ex... Jul. 26, 2013 10:00 AM EDT Reads: 837 | By Liz McMillan  In their General Session at 12th Cloud Expo, Kedar Poduri, Director of Product Management, Cloud Platform Group, at Citrix Systems, and Jonathan Cohen, Technology Solutions Business Development Professional at Alcatel-Lucent, discuss CloudBand, a joint cloud solution and architecture.
Kedar Poduri is Director of Product Management, Cloud Platform Group, at Citrix Systems.
Jonathan Cohen is a Technology Solutions Business Development Professional at Alcatel-Lucent.
Cloud Expo 2013 Silicon Vall... Jul. 26, 2013 09:45 AM EDT Reads: 1,229 | By Liz McMillan  Cloud computing environments with on-demand access to compute, network, and storage resources require an elastic infrastructure that can be rapidly scaled and dynamically reconfigured. Virtualization combined with x86 servers has transformed the way we scale out compute resources. The alternate approach to infrastructure that virtualization has enabled, referred to as the software-defined data center, uses standard, commodity, scale-out hardware building blocks to create pools of resources. Thes... Jul. 26, 2013 08:00 AM EDT Reads: 1,404 | By Elizabeth White  “The Cloud Credential Council focuses on cloud training and certification so we are basically helping to fill the gap for the people who need to have the skills related to cloud,” explained Marcel Heilijgers, Executive Director of the Cloud Credential Council, in this SYS-CON.tv interview with Cloud Expo Conference Chair Jeremy Geelan at the 12th International Cloud Expo, held June 10–13, 2013, at the Javits Center in New York City.
Cloud Expo 2013 Silicon Valley, November 4–7, at the Santa Cla... Jul. 25, 2013 08:30 AM EDT Reads: 1,289 | By Elizabeth White  “We are continuously expanding and we recently announced a new data center in Copenhagen, and our eighth data center in Frankfurt, so we now have 34 data centers,” stated Jelle Frank van der Zwet, Global Marketing Manager for Interxion, in this SYS-CON.tv interview with Cloud Expo Conference Chair Jeremy Geelan at the 12th International Cloud Expo, held June 10–13, 2013, at the Javits Center in New York City.
Cloud Expo 2013 Silicon Valley, November 4–7, at the Santa Clara Convention Center in ... Jul. 24, 2013 10:30 AM EDT Reads: 1,465 |
Best Recent Articles on Cloud Computing & Big Data Topics  By Jeremy Geelan The Arlington, Virginia-based National Science Foundation has just released its "Report on Support for Cloud Computing" - in response to the America Competes Reauthorization Act of 2010, Section 524.
It is an absolute must-read for all concerned with current and future research projects in Cloud Computing. Reads: 9,986  By Jeremy Geelan "The volume of data we're generating now from machines pales in comparison to the volume of data we'll soon generate from our own bodies," says data security expert Dave Asprey. Writing in a Trend Micro blog, Asprey - who is one of the leaders in the emerging Quantified Self movement - explains his vision of a world in which personal biometrical data is shared via the cloud. Reads: 16,766  By Wolfram Jost Cloud computing has caught the attention of business leaders around the world in every
industry because of its enormous transformative potential. Visionary companies know that
the value of the cloud is far greater than the current focus solely on technology and operating
costs: when combined with a collaborative approach to designing processes, cloud computing
will change how we do business.
Reads: 23,836  By Elizabeth White Want to make sense of the hottest new concept in Enterprise IT?
Want to understand in just hours what experts have spent many hundreds of days deciphering?
Cloud computing is a technology that has rapidly evolving peppered with a lot of hype along the way. Customers find it hard to navigate through this and make sense of what aspects of this technology will give them real business benefit.
Cloud Computing Bootcamp, led by our 2013 Bootcamp Instructor Larry Carvalho, is a great way to get a practical understanding of this technology. We offer multiple days of actionable insight into what vendor offerings are currently available and help you comprehend their strategy.
The ever-popular Bootcamp, which is now held regularly around the world, is being held in conjunction with the 12th Cloud Expo, June 10-13, 2013, at the Javits Center, New York, NY. Reads: 11,827  By Larry Bettino Did you know that ninety percent of the data in the world has been created in the last two years? Every day, we create 2.5 quintillion (or 2.518) bytes of data, according to IBM.
As corporations across all industries globally are struggling with how to retain, aggregate and analyze this mounting volume of what the industry refers to as Big Data, it also provides a unique opportunity for innovative startups that recognize the business prospects Big Data presents. Big Data is not just unlocking new information but new sources of economic and business value.
Interactivity is driving Big Data, with people and machines both consuming and creating it. Digital companies focused on becoming good at aggregating and analyzing the data created by the end users of their product, who then provide their customers with solid insights taken from that data are at a distinct competitive advantage over others in the marketplace. Reads: 9,840  By Elizabeth White Industry-specific clouds are those PaaS, IaaS, and PaaS services that are tailored for a specific vertical, such as transportation, retail, finance, and health care. IDC sees a $65 billion market in these industry solutions for 2013, rising to $100 billion in 2016.
The value of industry-specific clouds is that businesses within a vertical can connect to applications, processes, and databases that are pre-defined for that vertical within a public or private cloud. They can extend processes and databases into the business domain, versus defining the data and processes within a generic cloud-based platform.
So, are industry specific clouds right for your business? What options are out there? How do you figure out the ROI? Reads: 8,393  By Pat Romanski SYS-CON Events announced today that Rackspace Hosting, the open cloud company, has been named "Platinum Plus Sponsor" of SYS-CON's 12th International Cloud Expo, which will take place on June 10-13, 2013, at the Javits Center in New York City, New York.
Rackspace® Hosting (NYSE: RAX) is the open cloud company, delivering open technologies and powering more than 205,000 customers worldwide. Rackspace provides its renowned Fanatical Support® across a broad portfolio of IT products, including Public Cloud, Private Cloud, Hybrid Hosting and Dedicated Hosting. Rackspace has been recognized by Bloomberg BusinessWeek as a Top 100 Performing Technology Company, is featured on Fortune's list of 100 Best Companies to Work For and is included on the Dow Jones Sustainability Index. Rackspace was positioned in the Leaders Quadrant by Gartner Inc. in the "2011 Magic Quadrant for Managed Hosting." Rackspace is headquartered in San Antonio with offices and data centers around the world.  By Liz McMillan 10th International Cloud Expo, held on June 11-14, 2012 at the Javits Center in New York City, featured four content-packed days with a rich array of sessions about the business and technical value of cloud computing led by exceptional speakers from every sector of the cloud computing ecosystem.
The Cloud Expo series is the fastest-growing Enterprise IT event in the past 10 years, devoted to every aspect of delivering massively scalable enterprise IT as a service.
We invite you to enjoy our photo album of the show - we'll be adding new images all week. Reads: 10,643  By Carmen Gonzalez Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend. Reads: 49,744  By Kevin Hartig Cloud computing is becoming one of the next industry buzz words. It joins the ranks of terms including: grid computing, utility computing, virtualization, clustering, etc.
Cloud computing overlaps some of the concepts of distributed, grid and utility computing, however it does have its own meaning if contextually used correctly. The conceptual overlap is partly due to technology changes, usages and implementations over the years.
Trends in usage of the terms from Google searches shows Cloud Computing is a relatively new term introduced in the past year. There has also been a decline in general interest of Grid, Utility and Distributed computing.
Likely they will be around in usage for quit a while to come. But Cloud computing has become the new buzz word driven largely by marketing and service offerings from big corporate players like Google, IBM and Amazon. Reads: 202,191  By Elizabeth White SYS-CON Events announced today that Dell Inc. has been named "Silver Sponsor" of SYS-CON's 12th International Cloud Expo, which will take place on June 10-13, 2013, at the Javits Center in New York City, New York.
For more than 28 years, Dell has empowered countries, communities, customers and people everywhere to use technology to realize their dreams. Customers trust Dell to deliver technology solutions that help them do and achieve more, whether they're at home, work, school or anywhere in their world. Learn more about Dell's story, purpose and people behind its customer-centric approach. Reads: 4,012  By Liz McMillan One of the most compelling promises of the cloud is that you can pull out a credit card and be working in minutes. No purchase orders to fill out, no equipment to wait for on the loading dock. Just instant access to the resources you need, when you need them. But accessibility comes at a price, and an unintentional consequence may be that you create yet another orphaned identity silo. Enterprise IT has spent years consolidating its mishmash of directories, only to discover that cloud now threatens to turn back their hard-won victories.
In his session at the 12th International Cloud Expo, Scott Morrison, CTO and Chief Architect at Layer 7 Technologies, will look at strategies to incorporate identity into cloud applications. Enterprise identity or social login can both be a part of your go-to-cloud strategy, but you must plan for this upfront, rather than try to retrofit identity and access control at a later date. Reads: 4,422  By Roger Strukhoff Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc. Reads: 18,251 |
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Save $500
on your “Golden Pass”! Call 201.802.3020
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Submit
your speaking proposal for the upcoming Cloud Expo in
Santa Clara, CA!
[November 4-7, 2013]
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Please Call
201.802.3021
events (at) sys-con.com
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| SYS-CON's Cloud Expo, held each year in California, New York, Prague, Tokyo, and Hong Kong is the world’s leading Cloud event in its 5th year, larger than all other Cloud events put together. For sponsorship, exhibit opportunites and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com. |
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Singer
Tummler Singer Associates |

Taggart
SHI |

Vekiarides
TwinStrata |

Crooke
Intel |

Saadi
SRA |

Linthicum
Cloud Technology Partners |

LaMear
Fpweb.net |

Renz
Code42 |

Sagar
Infosys |

Ballabio
Akamai |

Quan
IBM |

Baumann
Zimory |

Bain
ScaleOut Software |

Lundberg
Hitachi Data Systems |

Skarda
Softlayer |

Brown
Coraid |
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Great exhibits, great audience, great floor traffic, great conversations with IT leaders and folks in the channel." |
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TOM LAYDOS
Director, Marketing & Sales Operations at Evolve IP |
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We had a great experience! We look forward to helping the people we met at Cloud Expo build their businesses." |
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Cari.net TWEET
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The 2012 Cloud Expo in NY was a great success for the Dell cloud team as we met with many customers, partners, and cloud technologists." |
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STEPHEN SPECTOR
Senior Product Marketing, Dell Cloud Services |
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Cloud Expo turned out to be an amazing gathering of entrepreneurs." |
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NISH BURKE
Product Marketing Manager, StorageCraft
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| Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers. |
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SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.
If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.
To get involved, email Lissette Mercado at lissette@sys-con.com.
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The World's Most Influential Blogs By Gathering Clouds  If you’re doing business in this era, then you’re dealing with a lot of data. That data is everywhere as well, especially if parts of your business are global. Depending on where you’re doing business, the data your business is generating has to adhere to different data rules, especially where disas... Jul. 26, 2013 08:45 AM EDT Reads: 685 | By Greg Schulz  First there is a bit of play on words going on here with needs vs. wants, as well as what is meant by non disruptive.
Regarding needs vs. wants, they are often used interchangeably particular in IT when discussing requirements or what the customer would like to have. The key differentiator is that ... Jul. 25, 2013 10:45 AM EDT Reads: 906 | By Gathering Clouds  Dealing with legacy applications in the cloud is not a simple, straight ahead proposition. The bottom line is it can be done, but doing it smartly is a whole other issue.
As Dan Woods asks:
“Can cloud infrastructure support traditional applications that were not built to deliver reliable performan... Jul. 25, 2013 09:00 AM EDT Reads: 885 | By Solar VPS  Corporate Cloud Adoption A couple of weeks back, Solar VPS President and COO Ross Brouse (@RossBrouse), gave a technical keynote presentation at New York City’s Cloud Expo. The presentation covered corporate Cloud adoption – how Cloud adoption begins on the couch and makes it all the way to the boar... Jul. 25, 2013 08:45 AM EDT Reads: 853 | By Peter Silva  According to IBM, we generate 2.5 quintillion (2.5 followed by 17 zeros) bytes of data every day. In the last two years, we’ve created about 90% of the data we have today. Almost everything that’s ‘connected’ generates data. Our mobile devices, social media interactions, online purchases, GPS nav... Jul. 24, 2013 09:30 AM EDT Reads: 1,123 | By Nicos Vekiarides  As you may have read in prior installments of this series, businesses whose IT infrastructure resides on-premise can ease the integration of cloud infrastructure into their existing environment by adopting a phased roadmap that provides numerous benefits along the way.
The final installment of this... Jul. 24, 2013 08:45 AM EDT Reads: 1,524 | By Aaron Klein  A key advantage of AWS and the cloud is that it is dynamic and can be scaled according to need. That advantage, however, can cause security nightmares. With that in mind, here are five easy tips to ensure that you keep up your end of the bargain.
Use ‘least privileging' when permissioning. What do... Jul. 23, 2013 09:33 AM EDT Reads: 858 | By Lori MacVittie  As with every technology, definitions almost immediately become muddled when it becomes apparent that the technology is going to "change the world." SDN is currently suffering from this phenomenon and it appears that cloud continues to suffer from it. Let me present Exhibit AAAA:
Which Cloud Deliv... Jul. 23, 2013 09:15 AM EDT Reads: 1,097 | By Cloud Ventures  Google cloud platform has come up with great innovations in the field of web development and storage. It allows you to develop your websites, applications, data storage on the Google’s infrastructure. With Google cloud platform you can build your websites or applications faster without worrying abo... Jul. 23, 2013 08:45 AM EDT Reads: 1,271 | By Greg Schulz  HDDs will continue to be declared dead into the next decade, just as they have been for over a decade, meanwhile they are being enhanced, continued to be used in evolving roles.
SSD will continue to coexist with HDD, either as separate or converged HHDD's. Where, where and how they are used will al... Jul. 22, 2013 09:15 AM EDT Reads: 1,089 |
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S.F.S.
Dell |

Singer
NRO |

Pereyra
Oracle |

Ryan
OpSource |

Butte
PwC |

Leone
Oracle |

Riley
AWS |

Varia
AWS |

Lye
Oracle |

O'Connor
AppZero |

Crandell
RightScale |

Nucci
Dell Boomi |

Hillier
CiRBA |

Morrison
Layer 7 Tech |

Robbins
NYT |

Schwarz
Oracle |
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