TechCrunch noticed a want ad indicating that Amazon Web Services aims to apply its model to mobile to get deeper into enterprise by creating "what looks to be a whole new arm of its cloud division."

The ad plainly says that "The Amazon Web Services (AWS) team is launching a new business," and is looking for someone who wants to build "amazing customer experiences on tablet and mobile apps on Android or iOS platforms."

The lucky candidate would be "responsible for creating and owning world-class production tablet and web client applications across major platforms including iOS and Android ... As a member of the founding team, you will have significant influence on our overall strategy by helping define the product features, drive system architecture, and spearhead the best practices that enable a quality v1 product setting the ground work for a successful v2 and beyond."

TechCrunch believes AWS means to build a new product, something it hasn't done before and the team will be small, iterating quickly in a "hyper-growth environment where priorities shift fast."

There's talk of a management service for building mobile apps.

But TechCrunch also says, "As it stands right now, Amazon doesn't have the middleware, or cloud-based mobile SDK, which would allow mobile developers to build an app without having to worry about building their own stack. However, given how well Kinvey and others (who do offer this support) are doing, Amazon will likely look to get into that space. Eventually, there's going to be a bloodbath in this space, or a feeding frenzy. Kinvey et al have already begun to feed off Oracle, IBM and the other enterprise giants, and Amazon would be remiss if it wasn't on its game plan. But that is not the priority with this job posting. More so it looks like a way for the company to appeal to people who use mobile devices to manage their AWS instances."