SYS-CON Events announced today that ExchangeDefender, an Internet-based message hygiene and business continuity network, will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York.
ExchangeDefender is an Internet-based message hygiene and business continuity network that can secure and save your business by providing enterprise-grade AntiSPAM, Virus Filtering, Web File Sharing, Web Filtering, Encryption, Li...| By Brian McCallion | Article Rating: |
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| December 17, 2012 11:30 AM EST | Reads: |
5,233 |
Surveys report that companies fear the Public Cloud. Sure enough there's much to fear. Those of us who follow the media know how in a movie like Caddyshack even at a fancy private golf club an innocent little candy bar can result in a stampede of people desperate to exit the pool and a punch line depicting Bill Murray all decked out in a Hazmat suit. So if something like that can happen in a private club pool, imagine where a public pool event might lead? Fukushima comes to mind. Oh, wait, I'm sorry. Tokyo Electric was a Private company. Bad example.
If Private Cloud were possible, it would already exist. Vendors will gladly sell you every single technology necessary to achieve it--and have been doing so for years. IT departments love to buy that stuff, but never get around to actually installing it or using it. It reminds me a little of those most excellent Monster.com SuperBowl ads of yore.
To bring this video up to date, just add, "When I grow up, I want to negotiate multi-million dollar enterprise software licenses, and then just keep the software on-the-shelf and never install it."
What's the Secret?
The secret is this: Cloud is not about technology. It is all about competition and "about the Benjamins." Public Cloud works because it brings into sharp relief the massive failure of IT in general and data centers in particular. Once you fork over several hundred million dineros and the Private Cloud/ aka next generation data center is constructed, what incentive does the data center organization have to actually fulfill its promise? The fact is, once you make the kind of investment required for a Private Cloud, the IT department owns you--not the other way around. The reason Public Cloud works is because you as the business person finally have control. Control is something you've never had before: are you so eager to let it slip through your fingers because you were afraid?
Have you ever tried to hold anyone internally accountable for breaching a Service Level Agreement? I bet you didn't bother with that exercise again. Your internal Private Cloud department will have so many excuses for not meeting your needs, why it can't meet the same standards and cost benchmarks as Public Cloud that you will soon feel like you never left your private "old school" data center. And that will be pretty much the truth because other than spending a lot of cash, little will have changed.
ABCD (A-Always B-be C-Closing D-Datacenters)
Cloud is all about scale. And you don't have the scale to make it work. And the people who could make it work, don't want to work for you. They want to be a part of a larger dream and that dream is the Public Cloud where all the excitement and action is going on. You can't just put a new skin on an old data center. My favor / advice to you? As Alec Baldwin cries out in Glengarry Glen Ross, "the real favor, follow my advice and fire [them] . . . because a loser is a loser."
Further Reading
Of Clouds and Container Ships: Community Cloud--Not in a Boat, Not with a Goat>
Practical Analysis: The Great Myth Of Cloud Computing -- InformationWeek
Published December 17, 2012 Reads 5,233
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More Stories By Brian McCallion
Brian McCallion holds a graduate degree and is a keynote speaker at Wall Street community Cloud Computing events. As a result of publicity from such work, New York-based Venture Capital seek Brian’s uniquely informed perspective on the business and technology dynamics of the Cloud. As founder of one of New York City’s early application service providers, a seasoned web application, and middleware architect, Brian’s 20 year focus on business, applications, and infrastructure enrich and shape strategies to interpret, anticipate, and leverage what has now come to be called “The Cloud.”Follow @BrianMcCallion
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Massive data growth. An aging and inefficient data center infrastructure. A proliferation of new software and a host of costly legacy applications. These are the challenges that business and IT organizations face every day – and cloud computing is often touted as the “magic bullet” that can help businesses cuts costs, generate revenue and create new value. But if cloud is the path to business utopia, what’s stopping more organizations from making the move?
At Dell, we see the tremendous potenti...
How can we regain control of our data and get a complete view of critical information, while still reaping the many benefits that SaaS has to offer? The explosion in Software as a Service has changed the world of data access dramatically. Business critical information that was once within the four walls of the organization is now locked in a variety of SaaS applications deployed on the public Internet. This presents a serious challenge to business decision makers who are driven to make the right...
One of the cloud’s biggest draws is the capability to virtualize computing resources, allowing it to be consumed with the click of a mouse. But behind that simple click is an enormous infrastructure challenge that has recently been cited as a major cause for slower enterprise adoption. Enterprises can better prepare for this shift and take full advantage of future computing benefits. Between architecture design and migration planning, the road can be long, so what do you do with your talent?
I...
The cloud is changing the way enterprises consume IT infrastructure and applications. Networks and application deployment strategies are being re-architected to manage an increasingly hybrid network where storage, utility compute and applications are being designed to move seamlessly across private and public cloud infrastructures.
In this Lunchtime Focus Keynote at Cloud Expo Silicon Valley, Todd Paoletti, Akamai’s Vice President of Product Management, discussed how the trends, new products an...
Emerging applications will not just be cloud-enabled, but also mobile, connected to social media networks and able to consume and respond in real-time to patterns in Big Data. Most important, application building must become more productive with a reduced time-to-market. In his Day 3 keynote at Cloud Expo Silicon Valley Progress Software CTO John Bates presented ten imperatives for constructing next-generation applications that have been defined based on research findings from a community of 1,5...
“We started in 1997 and launched in 2001 and now we have over 500 ISVs on the platform. We now have an end-to-end solution for ISVs,” stated Jan Aleman, CEO of Servoy, in this SYS-CON.tv interview with Cloud Expo Conference Chair Jeremy Geelan at the 11th International Cloud Expo, held November 5-8, 2012, at the Santa Clara Convention Center in Santa Clara, CA.
Cloud Expo 2013 New York, June 10–13, at the Javits Center in New York City, New York, will feature technical sessions from a rock star...
There is a vast new movement developing at a breathtaking pace that is changing the way the world utilizes cloud computing. Specifically, open source cloud computing. Rackspace is helping lead the global discussion about the benefits of building a business on an open cloud.
In his Day 2 Keynote at the 11th International Cloud Expo, John Engates, CTO of Rackspace, provided insight on the difference between an open cloud and a closed, proprietary cloud. He also explained the hidden dangers of ven...
“Our company has been growing in the commercial industry. People want to do the right thing and are making their buildings green and it’s actually a great option for them financially,” explained Ken Ebbert, Director of Channel Sales at Trinity Solar, in this SYS-CON.tv interview with Cloud Expo Conference Chair Jeremy Geelan at the 11th International Cloud Expo, held November 5-8, 2012, at the Santa Clara Convention Center in Santa Clara, CA.
Cloud Expo 2013 New York, June 10–13, at the Javits ...
“Most people in the IT industry don’t know that it’s a dirty business. Information takes room and it takes energy to maintain and this information is growing in an exponential fashion,” explained Steven Cangiano, Solar Sales Consultant at Trinity Solar, in this SYS-CON.tv interview with Cloud Expo Conference Chair Jeremy Geelan at the 11th International Cloud Expo, held November 5-8, 2012, at the Santa Clara Convention Center in Santa Clara, CA.
Cloud Expo 2013 New York, June 10–13, at the Javi...
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