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Dell Reorgs Again, Loses a President

The company says Bell 'recently announced his intention to retire from Dell effective March 30'

Dell has reorganized again, which is apparently either the cause or the result of Paul Bell, president of its Public & Large Enterprise unit, turning in his notice.

The company says Bell "recently announced his intention to retire from Dell effective March 30" and that with his departure it's "accelerating the evolution of its go-to-market organization, further simplifying the company's customer-facing activities."

That means it's going to move all of its customer business segments, Public, Large Enterprise, Small and Medium Business and Consumer, together under Steve Felice as president and chief commercial officer and have a single sales and marketing organization again.

Felice, 53, has been running Dell's consumer and small and mid-sized business segments.

Dell says the reorg, which goes into effect February 4, will "create a sales organization that is more customer-focused, more collaborative and better able to deliver innovative and practical solutions that meet customers' needs."

CEO Michael Dell said in a statement that "These changes will enhance our sales and marketing efforts, bringing us even closer to our customers and increasing the speed, agility and responsiveness of every aspect of our business."

Before getting oversight of large enterprises added to his existing public sector charter last year, Bell, now 51, had run at various times Dell's worldwide home and small business group, its EMEA operation and its commercial business in North and South America.

Felice will report to Michael Dell, who said Bell will be "truly missed."

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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