Paulo Camara

By now it's become pretty clear that tablets aren't going anywhere. The successful launch of the iPad 2 and the explosion of competitive offerings have made this clear. And with this explosion in tablet computing, we have just one more example of how technology is giving us the world, and everything in it, right at our fingertips For this reason, mobile has been viewed by analysts as having enormous potential as a marketing vehicle. More and more, companies are creating apps with the goal of using them to promote a specific product or service. Yet many companies approach development of these apps in the same way they do for web development when, in reality, these are two very different media. The drivers behind creating these apps may be similar, but before beginning development, it's important to ask these questions. What business need will the mobile application s... (more)