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Salesforce & Intuit Cut Strategic Alliance

Intuit will resell Salesforce CRM with QuickBooks integration

By Maureen O'Gara
Article Rating:
April 7, 2011 09:00 AM EDT
Reads:
 1,898

Salesforce and Intuit have cut a strategic alliance that will see customer relationship management offered to Intuit's four million QuickBooks small business customers.

Intuit will resell Salesforce CRM with QuickBooks integration that synchronizes customer data with QuickBooks and QuickBooks Online.

The information's intended for people in sales and management and should eliminate data entry in two different systems.

Intuit did a survey that found that more than half of small businesses do CRM tasks manually or with software not designed for the job; 28% use pen and paper, and another 28% manually enter data on spreadsheets.

The Salesforce widgetry will be sold through Intuit's App Center.

Published April 7, 2011 – Reads 1,898
Copyright © 2011 SYS-CON Media, Inc. — All Rights Reserved.
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More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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