Ted McLaughlan

The use of website analytics and reporting software isn’t new to most website owners. Tracking and analyzing the usage of your website by people and search engine ‘bots are obviously essential activities for validating your investment. Typical metrics tracked include number of visits by various user types, number of downloads or access to particular content, and navigation routes most commonly taken by visitors to, through, and out of your site. These metrics, perhaps aggregated into meaningful reports (i.e. overall unique visits per month), tell you how your site is performing. But are these reports evaluated for the impact or opportunities they reveal with respect to your entire IT budget? In other words, do your web analytic reports support “Key Performance Indicators” (KPIs) for your entire IT Investment portfolio, not just the website maintenance budget? If you... (more)

Automated Social Media Governance and Government 2.0

With the proliferation of Internet-based tools and forums to share information, deliver announcements or warnings and create collaborative networks, it’s become apparent that “self-policing” strategies for controlling and managing the risks involved in delivering content through the corporate firewall can’t mitigate most risks. Most corporations and government agencies do indeed require, as terms of employment and various legislation, that care be taken and policies or procedures followed when engaging in online public discourse or otherwise moving content from the corporate-cont... (more)

Should Our Business Tweet in the Cloud?

New Media on Ulitzer The jury’s still out for most businesses on whether or not significant effort is made in “tweeting” information via Twitter.com – but the evidence is IN regarding whether or not to simply sign up and prepare to do so. Your company’s online popularity, reputation and ultimately success is derived from two core things – what you say, and what others say about you. Let’s address these communication elements as “attributed source information” (ASI). “Attributed” from the perspective that there is in fact a known source (though it may be an anonymous ID), “source”... (more)

Executing Real Time Enterprise Governance Strategies with Enterprise BPM 3.0

It remains true that the most valuable aspect of the Business Process Management (BPM) discipline is its ability to help an organization govern rather than just manage, but this ability requires a comprehensive view of the technologies and methods that truly make up enterprise class BPM. It also requires real time, collaborative information sharing from both the governance and participant perspectives. Executing to such a view can help deliver IT Governance Process Integration benefits, in real time. Read more here about this Blackstone Technology Group Enterprise BPM Consulting ... (more)

Internet Reputation Management - for Government

A really great article on Internet Reputation Management concepts for government was recently posted at FCW, entitled "Who is Watching Your Online Image"? In it, Andy Beal speaks to the cautious but imperative initiave of public service agencies to extend eGovernment initiative into the Social Media space, most especially the blogosphere. But this extension of services and participation in the online dialogue is double-sided; on the one hand, this may offer great advantages to the government agency and its constituents, on the other hand, it needs to be carefully controlled from ... (more)