Software vendors transitioning from a license software model to a Software as
a Service (SaaS) model have the opportunity for a more sustainable and
predictable business model but face the potential for significant customer
lifecycle missteps in the transition.
Current SaaS providers know that improvements in the customer lifecycle can
have a substantial impact on their profitability. Selling to the right people
and nurturing long-term relationships with these decision makers is a
continuing challenge and is one of the keys to success. Ongoing efforts to
achieve this in an effective, repeatable, and efficient manner will result in
happy customers and a more profitable SaaS business.
Whether you are a current SaaS provider or are just converting here are some
pitfalls in the customer lifecycle:
1. Successfully Selling to the Wrong People
A key attribute of a successfu... (more)
Major trends around cloud, mobile, and software as a service (SaaS) are
dramatically changing the requirements and benefits of application
integration.
In many respects, the emphasis now on building hybrid business processes from
a variety of far-flung sources forces a rethinking of integration and
middleware. Integration capabilities themselves often need to be services in
order to support a growing universe of internal and external constituent
business process component services.
And increasingly, integration needs to be ingrained in applications services,
with the costs and co... (more)
Although Cloud Computing represents a shift from fixed cost, on-premise
software model to a utility, online pricing alternative, it’s also the
nature of software engineering itself and how that is delivered that is
changing, and it’s this combination that offers the biggest value to IT
consumers.
The Cloud Application Platform
Central to this strategy is the concept of the Cloud Application Platform,
like the VMware offering among others.
‘DevOps’ represents the merging of the two worlds, enabling a more agile,
modular approach to building software solutions for clients.
For ex... (more)
Semaine du 14 juillet : la France défile et prend quelques jours de
vacances.
Le lien avec l’informatique dans les nuages ? Le 14 juillet célèbre la
Révolution française et la devise de la France :
Liberté, égalité, fraternité.
Je parle souvent dans ce blog de «révolution» à propos du Cloud et en
particulier de la R2I, Révolution Industrielle informatique. Il m’est donc
venu l’idée de proposer une devise pour cette révolution du Cloud :
Universalité, égalité, compétitivité
Pourquoi ? Les solutions Cloud Computing, et en particulier les applications
en mode SaaS, u... (more)
One of Cloud's little secrets is the lack of portability for applications
delivered using the "Software as a Service" (SaaS) model. Many companies sign
up for SaaS applications with the belief that it'll be easy for them to
migrate to another if they need to. But that runs against the plans of the
SaaS vendors, who look for long-term agreements to lock customers in by
providing no exit strategy. A new model, called OpenSaas, is the answer.
OpenSaaS is software delivered as a service, with open source principles at
its core. There's no lock in. When you want to leave, you export a ... (more)