Cloud computing is the next big change, impacting every aspect of IT. All vendors, all IT professionals will see huge changes in their environment, in their jobs. A reasonable level of Nephophobia is normal and healthy; most people react to changes impacting their professional lives with fears.
Organizations making their first move toward the cloud will ask questions about security, confidentiality, privacy...and it's very important for them to get reasonable answers to these worries before ma...| By Greg O'Connor | Article Rating: |
|
| June 16, 2011 07:00 AM EDT | Reads: |
923 |
Blink twice and "Can we get a puppy?" becomes "Can I take the car tonight?" Cloud computing took a little longer. By my calculation, it's taken roughly eight Cloud Expos to move from "Cloud what?" to "Cloud how?" - I know because I've been at all but the first. So, returning from New York where last week 7,500 people attended the 8th, I reflected on how much the questions being asked about "the cloud" have changed since the first Cloud Expo in 2008.
2008 - What is cloud computing?
Translation: Okay, what is it? Does ‘The Cloud' = Amazon Web Services or what?
What are the key capabilities of a cloud? What is AmazonWS? How is cloud computing different from virtualization? Self-service, pay for what you use, SaaS ... are hot topics. Amazon WS does $100M in revenue.

2009 - Is the cloud real?
Translation: Is this something I'm going to have to pay attention to?
Does cloud computing mark a generational epoch on a par with Mainframe, Minis, PC and Web? ... or is it a fad that will pass? Saving money, CapEx vs. OpEx, agility, and ‘why wait on IT?' are core issues of the day. AmazonWS does $250M in revenue.
2010 - How do we define the cloud?
Translation: What's going to be my best approach to clouding-up my organization?
Every presentation opens with the question: "What is the Cloud?" Most speakers cite Wikipedia or Nist, others have man-on-the-street videos asking people what cloud computing is. Vendors define it in terms most favorable to their own offerings.... IaaS, PaaS, SaaS, what color is your cloud? Cloud company acquisitions begin. AmazonWS does $500M in revenue.
2011 - Where do I go from here?
Translation: How do I make this work?
Many have tried to leverage cloud with mixed results. Cloud Roadmaps and solution presentation abound in attempts to fast forward through the experience curve, but the devil is in the details. Cloud company acquisitions accelerate. AmazonWS on track to do $1,000M in revenue.
2011 and beyond: It's pretty clear that Cloud is the next generational computing epoch, likely to dominate the next decade plus, unless the Mayan calendar turns out to be right. Today, the market is moving from the Wild West to the beginnings of settlement - a time in which companies are building stonewalls to stake their claims.
IT professionals also have moved past the obvious low-hanging fruit of dev/test and brand new apps to moving existing applications to a cloud. Companies want to be able to install, configure, clone, run and .... then .... move ..... multiple instances of an application unchanged. The reality of Amazon being down for a few days only reinforced the requirement to have multiple copies of any important application ready to go at a moment's notice.

Mu$ic to my ears.
I actually had fun manning the booth and walking the floor, telling the AppZero story, which is a great match to this generation of questions: We offer the fastest way to move existing applications to any cloud - letting companies change clouds and workloads to match evolving strategies. Here's the flexibility to learn, adopt and change cloud foundation rapidly, without lock-in. This cloud agility is a differentiator that will separate the winners and losers in many markets.
On that note, now seems like a good time for the next installment of GregO's cloud valuation exit/acquisition score-card
Time Company Valuation*
Q1 2010 3Tera/CA $90M @ 30 EV/R(ttm)
Q2 2010 3Para/HP $2.4B @ 12 EV/R(ttm)
Q1 2011 Facebook/Private IPO (GS) $50 B @ 25 EV/R(ttm)
Q1 2011 Terremark/Verizon $1.9B @ 5.4 EV/R(ttm)
Q2 2011 NaviSite $230M @ 2.1 EV/R(ttm)
Q2 2011 Savvis $2.9B @3.0 EV/R(ttm)
*Valuation - includes debt
EV - Enterprise value or market cap + cash + debt
R(ttm) - Revenue for trailing twelve months
I am always looking for a way to communicate better and cut to the heart of any discussion. So, if you have thoughts on this subject drop me a line at GregO {@} Appzero {dot} com or tweet me at http://twitter.com/gregoryjoconnor.
Register to attend: "ISV technical drill down: OS-free Windows and Linux server application delivery for instant provisioning"
This 60-minute webinar is a detailed, technical, how-to session appropriate for ISV development, operations, support, and professional services practitioners. Presenters will consider a range of ISV-specific benefits in virtualizing multi-tiered, client-server applications for rapid deployment and instant provisioning. They will walk through the process of virtualizing/encapsulating Windows and Linux applications so that they can be easily moved from server to server (physical and virtual) for instant execution in the cloud, on site at a customer's premise, or in a datacenter. Strong use cases will be outlined, as well as those for which the solution is not a great match. Join us June 23rd @ 1pm EST to learn how to boost the bottom line without changing your business model or technology of choice. Register Now>>
Published June 16, 2011 Reads 923
Copyright © 2011 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
More Stories By Greg O'Connor
Greg O'Connor is President & CEO of AppZero. Pioneering the Virtual Application Appliance approach to simplifying application-lifecycle management, he is responsible for translating Appzero's vision into strategic business objectives and financial results.
O'Connor has over 25 years of management and technical experience in the computer industry. He was founder and president of Sonic Software, acquired in 2005 by Progress Software (PRGS). There he grew the company from concept to over $40 million in revenue.
At Sonic, he evangelized and created the Enterprise Service Bus (ESB) product category, which is generally accepted today as the foundation for Service Oriented Architecture (SOA). Follow him on Twitter @gregoryjoconnor.
Cloud computing is the next big change, impacting every aspect of IT. All vendors, all IT professionals will see huge changes in their environment, in their jobs. A reasonable level of Nephophobia is normal and healthy; most people react to changes impacting their professional lives with fears.
Organizations making their first move toward the cloud will ask questions about security, confidentiality, privacy...and it's very important for them to get reasonable answers to these worries before ma...Jun. 17, 2011 11:00 AM EDT Reads: 765 |
By Elizabeth White Developer self-service. Elastic, scalable apps. The "illusion of infinite capacity." For all the talk of the positive aspects of cloud computing, less attention is focused on the way IT operations must evolve to manage and support a dynamic, scalable, highly variable infrastructure.
In his session at the 9th International Cloud Expo, Bernard Golden, CEO of HyperStratus, will focus on how cloud computing compels IT operations to split into two roles: infrastructure provider and applications man...Jun. 17, 2011 10:00 AM EDT Reads: 768 |
By Pat Romanski SYS-CON Events announced today that Amazon Web Services, a provider of an infrastructure web services platform in the cloud, will exhibit at SYS-CON's 9th International Cloud Expo, which will take place on November 7-10 at the Santa Clara Convention Center, Santa Clara, CA.
Amazon Web Services provides highly scalable computing infrastructure that enables organizations around the world to requisition compute power, storage, and other on-demand services in the cloud. . With AWS you have the fle...Jun. 14, 2011 01:00 PM EDT Reads: 981 |
By Liz McMillan SYS-CON Events announced today that Cloud.com, a leading provider of open source cloud computing software for public and private cloud environments, has been named “Bronze Sponsor” of SYS-CON's 9th International Cloud Expo, which will take place on November 7–10, 2011, at the Santa Clara Convention Center in Santa Clara, CA.
Cloud.com delivers an innovative open source software platform for launching either public or private cloud environments – delivering all of the essential components used t...Jun. 14, 2011 12:30 PM EDT Reads: 897 |
By Pat Romanski SYS-CON Events announced today that Rackspace Hosting, the world’s leading specialist in the hosting and cloud computing industry, has been named “Gold Sponsor” of SYS-CON's 9th International Cloud Expo, which will take place on November 7–10, 2011, at the Santa Clara Convention Center in Santa Clara, CA.
Rackspace Hosting is the world’s leading specialist in the hosting and cloud computing industry. The San Antonio-based company provides Fanatical Support to its customers, across a portfolio o...Jun. 14, 2011 11:00 AM EDT Reads: 950 |
By Elizabeth White SYS-CON Events announced today that Quest Software, a provider of innovative solutions that simplify IT management, has been named “Silver Sponsor” of SYS-CON's 9th International Cloud Expo, which will take place on November 7-10 at the Santa Clara Convention Center, Santa Clara, CA.
Quest Software simplifies and reduces the cost of managing IT for more than 100,000 customers worldwide. Quest’s innovative solutions make solving the toughest IT management problems easier, enabling customers to s...Jun. 14, 2011 10:45 AM EDT Reads: 914 |
By Pat Romanski SYS-CON Events announced today that Abiquo, the leading Enterprise Cloud Management software provider, has been named “Platinum Plus Sponsor” of SYS-CON's 9th International Cloud Expo, which will take place on November 7–10, 2011, at the Santa Clara Convention Center in Santa Clara, CA.
Abiquo is the Enterprise Cloud Management software company. With Abiquo, organizations can use Business Policy to manage an entire, globally deployed, computing infrastructure comprising unlimited physical and C...Jun. 14, 2011 09:15 AM EDT Reads: 926 |
By Elizabeth White “What makes Cloud Computing more likely to be successful today are both technological and attitudinal changes in the market,” noted Tom Trainer, Director of Product Marketing at Gluster, in this exclusive Q&A; with Cloud Expo Conference Chair Jeremy Geelan. “First, commodity computing and storage and virtualization techniques mean that these services can be delivered at price points that make it more than economically feasible,” Trainer continued. “Second, Internet bandwidths make it possible to ...Jun. 12, 2011 05:00 PM EDT Reads: 1,776 |
By Jeremy Geelan The economics of the cloud, the rise of the mobile workforce and the consumerization of IT are making the transformation to the cloud a foregone conclusion within enterprise IT. But not every company, organization or government agency is necessarily keeping up. Are you? Jun. 9, 2011 07:00 AM EDT Reads: 4,187 |
By Pat Romanski Holland is considered one, if not the most important data exchange point for the European continent. Unlocking the $16,228.23 billion EU economy (2010) and over half a billion people. To showcase what Holland and the Dutch Cloud Computing Industry have to offer, the Dutch government invited eight selected companies with international experience and ambition to present their software and services at the Holland Pavilion during the Cloud Expo in New York.
If you mention Dutch Clouds your first th...Jun. 6, 2011 08:00 AM EDT Reads: 2,007 |
- Cloud Economics – Amazon, Microsoft, Google Compared
- The Top 100 Bloggers on Cloud Computing
- Agile Cloud Integration at Cloud Expo 2011 New York
- Driving Java Innovation in the Cloud at Cloud Expo 2011 New York
- Cloud Expo New York Preview: The Economic Impact of GovCloud on IT
- Cloud Expo New York Preview: CIO of the NRO to Present June 6
- Managing Cloud Infrastructure at Cloud Expo 2011 New York
- Yahoo! VP to Present Lessons of Big Data at Cloud Expo 2011 New York
- Newly Appointed GoGrid Exec Chairman to Present at Cloud Expo 2011 New York
- Deploying High-Availability Apps in the Cloud at Cloud Expo 2011 New York
- Cloud Expo Day Four: Still Very Cloudy in New York
- Trail of Sony Hack Leads to Amazon: Bloomberg
- Cloud Economics – Amazon, Microsoft, Google Compared
- The Top 100 Bloggers on Cloud Computing
- Agile Cloud Integration at Cloud Expo 2011 New York
- Driving Java Innovation in the Cloud at Cloud Expo 2011 New York
- Cloud Expo New York Preview: The Economic Impact of GovCloud on IT
- Cloud Expo New York Preview: CIO of the NRO to Present June 6
- Java EE 7 and Cloud Computing
- Managing Cloud Infrastructure at Cloud Expo 2011 New York
- Yahoo! VP to Present Lessons of Big Data at Cloud Expo 2011 New York
- Newly Appointed GoGrid Exec Chairman to Present at Cloud Expo 2011 New York
- Dell Commits to the Cloud
- Deploying High-Availability Apps in the Cloud at Cloud Expo 2011 New York
- The Top 150 Players in Cloud Computing
- What is Cloud Computing?
- Six Benefits of Cloud Computing
- Virtualization Conference Keynote Webcast Live on SYS-CON.TV
- GDS International: Global Warming Scam?
- SOA 2 Point Oh No!
- What's the Difference Between Cloud Computing and SaaS?
- Cloud Expo Europe 2009 in Prague: Themes & Topics
- Twenty-One Experts Define Cloud Computing
- The Top 250 Players in the Cloud Computing Ecosystem
- The Top 250 Players in the Cloud Computing Ecosystem
- Cloud Computing Expo 2009 West: Call for Papers Now Closed








Developer self-service. Elastic, scalable apps. The "illusion of infinite capacity." For all the talk of the positive aspects of cloud computing, less attention is focused on the way IT operations must evolve to manage and support a dynamic, scalable, highly variable infrastructure.
In his session at the 9th International Cloud Expo, Bernard Golden, CEO of HyperStratus, will focus on how cloud computing compels IT operations to split into two roles: infrastructure provider and applications man...
SYS-CON Events announced today that Amazon Web Services, a provider of an infrastructure web services platform in the cloud, will exhibit at SYS-CON's 9th International Cloud Expo, which will take place on November 7-10 at the Santa Clara Convention Center, Santa Clara, CA.
Amazon Web Services provides highly scalable computing infrastructure that enables organizations around the world to requisition compute power, storage, and other on-demand services in the cloud. . With AWS you have the fle...
SYS-CON Events announced today that Cloud.com, a leading provider of open source cloud computing software for public and private cloud environments, has been named “Bronze Sponsor” of SYS-CON's 9th International Cloud Expo, which will take place on November 7–10, 2011, at the Santa Clara Convention Center in Santa Clara, CA.
Cloud.com delivers an innovative open source software platform for launching either public or private cloud environments – delivering all of the essential components used t...
SYS-CON Events announced today that Rackspace Hosting, the world’s leading specialist in the hosting and cloud computing industry, has been named “Gold Sponsor” of SYS-CON's 9th International Cloud Expo, which will take place on November 7–10, 2011, at the Santa Clara Convention Center in Santa Clara, CA.
Rackspace Hosting is the world’s leading specialist in the hosting and cloud computing industry. The San Antonio-based company provides Fanatical Support to its customers, across a portfolio o...
SYS-CON Events announced today that Quest Software, a provider of innovative solutions that simplify IT management, has been named “Silver Sponsor” of SYS-CON's 9th International Cloud Expo, which will take place on November 7-10 at the Santa Clara Convention Center, Santa Clara, CA.
Quest Software simplifies and reduces the cost of managing IT for more than 100,000 customers worldwide. Quest’s innovative solutions make solving the toughest IT management problems easier, enabling customers to s...
SYS-CON Events announced today that Abiquo, the leading Enterprise Cloud Management software provider, has been named “Platinum Plus Sponsor” of SYS-CON's 9th International Cloud Expo, which will take place on November 7–10, 2011, at the Santa Clara Convention Center in Santa Clara, CA.
Abiquo is the Enterprise Cloud Management software company. With Abiquo, organizations can use Business Policy to manage an entire, globally deployed, computing infrastructure comprising unlimited physical and C...
“What makes Cloud Computing more likely to be successful today are both technological and attitudinal changes in the market,” noted Tom Trainer, Director of Product Marketing at Gluster, in this exclusive Q&A; with Cloud Expo Conference Chair Jeremy Geelan. “First, commodity computing and storage and virtualization techniques mean that these services can be delivered at price points that make it more than economically feasible,” Trainer continued. “Second, Internet bandwidths make it possible to ...
The economics of the cloud, the rise of the mobile workforce and the consumerization of IT are making the transformation to the cloud a foregone conclusion within enterprise IT. But not every company, organization or government agency is necessarily keeping up. Are you?
Holland is considered one, if not the most important data exchange point for the European continent. Unlocking the $16,228.23 billion EU economy (2010) and over half a billion people. To showcase what Holland and the Dutch Cloud Computing Industry have to offer, the Dutch government invited eight selected companies with international experience and ambition to present their software and services at the Holland Pavilion during the Cloud Expo in New York.
If you mention Dutch Clouds your first th...
The JSON Activity Stream specification could allow the (other and oh so soon forgotten side of) consumerization of IT to make its way into the data center.
Remember when I posited that the Next-Generation Management of Data Centers Should be Modeled on Social Networking and introduced the concept o...
Blink twice and “Can we get a puppy?” becomes “Can I take the car tonight?” Cloud computing took a little longer. By my calculation, it’s taken roughly 8 Cloud Expos to move from “Cloud what?” to “Cloud how?” -- I know because I’ve been at all but the first. So, returning from New York where last...
Queplix Corp., a data integration and data management provider, is shipping its QueCloud cloud integration platform. QueCloud is powered by secure data virtualization and metadata technologies, and can integrate multiple on-premise and cloud-based apps.
Queplix is also shipping a tailored integra...
The company launched a service called QueCloud, which is a cloud application that securely integrates—you guessed it—cloud applications, such as Salesforce, NetSuite, and LinkedIn.
Before long, we'll be able to get any type of IT service through a cloud-based connection. In fact, we're virtually at...
Sure – you might save cost by moving to cloud. There are these five instances where you can achieve cost saving:
You have a compute intensive application needs to run once in a while. Size of your organization is small to medium where renting works out better for you. You are planning to revamp you...
Botnets? Old school. Spam? So yesterday. Phishing? Don’t even bother…well, on second thought. Spaghetti hacking like spaghetti marketing, toss it and see what sticks, is giving way to specific development of code (or stealing other code) to breach a particular entity. In the past few weeks, g...
What iCloud highlights is that while technologists think of Cloud Computing in terms of the underlying virtualization and other technical factors, what end users identify with is the manner in which “the Cloud” protects them from this level of detail and
One of the key realities of IT that the Clou...
Information Technology – geeks like you and I – have been responsible for an amazing transformation of business over the last thirty or forty years. The systems that have been put into place since computers became standard fare for businesses have allowed the business to scale out in almost every di...
Ever since I first published here my tentative list of Top 50 Bloggers on Cloud Computing it became clear that an expansion would be needed before too long. Thanks to community feedback via my Twitter account (@jg21) here goes with an expanded roster, listed as before in alphabetical order since I a...
This 8th Expo was the third Cloud Expo I was invited to speak at and it definitely was the biggest so far. If CloudExpo West in November signaled the entry of the large mainstream vendors like Oracle, Dell and Microsoft - not to mention several CA divisions - as major sponsors, then this edition was...
























