SAP co-CEO Jim Hagemann Snabe told the Wall Street Journal in an interview at Cebit in Germany that the German software company isn't in discussions to get sold.

The paper says there have been "persistent market rumors of an impending deal," with IBM or HP considered potential buyers.

Meanwhile, SAP previewed its promised subscription-based Chatter-like Sales OnDemand software at the show and said it would be available in the second quarter.

It's apparently meant to stem flights to Salesforce.com by SAP's installed base.

SAP said the widgetry was "designed for sales professionals, offering them easy and effective ways to collaborate with teams on opportunities, manage customer information in a smarter way and communicate effectively with people in their networks. It aims to help them access relevant and real-time knowledge and resources, and gain accurate insight into sales performance."

Also reminiscent of Chatter, Sales OnDemand is built on and integrates into SAP's cloud-ified, once-flubbed Business ByDesign platform, and is supposed to be the first in series of "people-centric" packages like an HR solution and expense account management.

The stuff, also indebted to Facebook and Twitter, will work on mobile devices.

There's a video at http://www.sap.com/demos/richmedia/media/introducing-sap-sales-ondemand-designed-for-salespeople-and-the-way-they-sell-today.epx