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The Only Enterprise IT Event in 2011
Covering the Entire Scope of the
Cloud Computing Spectrum |
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Cloud computing is steadily becoming an integral 
part of the enterprise computing environment. |
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Cloud Expo was announced on February 24, 2007, the day the term "cloud computing" was coined. That same year, the first Cloud Expo took place in New York City with 450 delegates. This coming June 6-9, 2011, Cloud Expo is returning to Santa Clara with more than 5,000 delegates and over 100 sponsors and exhibitors.
"Cloud" has become synonymous with "computing" and "software" in two short years. Cloud Expo is the new PC Expo, Comdex, and InternetWorld of our decade. By 2012, more than 50,000 delegates per year will participate in Cloud Expo worldwide.
The cloud is certainly a compelling alternative to running all applications within a traditional corporate data center. But moving from theory into practice is where things get complicated, and this is where attending a top industry event like Cloud Expo comes in.
No one can take full advantage of cloud computing without first becoming familiar with the latest issues and trends, which is why the organizing principle of the 8th International Cloud Expo June 6-9, 2011, is to ensure - through an intensive four-day schedule of keynotes, general and breakout sessions, and our bustling Expo Floor - that attending delegates leave with abundant resources, ideas and examples they can apply immediately to leveraging the Cloud, helping them to maximize performance, minimize cost and improve the scalability of their Enterprise IT endeavors.
Delegates will leave 8th Cloud Expo with dramatically increased understanding of the entire scope of the cloud computing spectrum, from storage to security.
| Whether you're an enterprise or small to medium business, you'll soon be benefiting from the Cloud. Join your peers in New York City in Spring 2011, and maximize those benefits already in 2011. See you in New York! |
–Jeremy Geelan
Conference Chair
8th Cloud Computing Expo |
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| A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates! |
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Cloud Expo New York will feature 200+ technical sessions from a rock star conference faculty chosen from among the leading Cloud industry players in the world.
All the main layers of the Cloud ecosystem will be represented in the 8th International Cloud Expo - the infrastructure players, the platform providers, and those offering applications. And they'll all be back to speak, sponsor, exhibit and network in this June in New York City!
The high-energy event is a must-attend for senior technologists including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.
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| Themes & Topics to Be Discussed in 200+ Technical Sessions |
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• SaaS, PaaS, and IaaS
• Storage as a Service
• Cloud Standards
• Green IT
• Application Portability
• Automation
• High-Performance
x Computing
• Cloudsourcing
• Grid Software
• Cloud-Delivered Testing
• Performance Monitoring
x for Cloud Applications
• Vendor Lock-in vs.
x Open Cloud
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• Web-scale Computing
• In-Cloud Data Encryption
• Cloud-Delivered Security
• Cloud Reliability
• Cloud Serviceability
x & Architecture
• Elastic Computing
• Secure Cloud Computing
• Cloud Management
• Cloud Databases
• Private vs. Public Clouds
• Cloud Computing &
x SOA Scalability
• Hadoop as a Service
x (HaaS)
• Internal Clouds
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• Cloud Analytics
• Cloud Computing & SMBs
• Cloud Applications
• Enterprise Cloud
x Orchestration
• Fabric Computing
• Eclipse & Cloud Computing
• HPC in the Cloud
• Cloudbursting
• Multi-Cloud World
• Cloud Computing
x Interoperability
• Cloud Internetworking
• Virtual Private Inter-Cloud
• Java Enterprise Clouds
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| SYS-CON's SOA World Expo drew more than 11,000 attendees at Jacob Javits Center |
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| Benefits of Attending the Four-Day Technical Program |
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LEARN exactly why cloud computing is relevant today from an economic, business and technology standpoint. |
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HEAR first-hand from industry experts what issues and questions you should consider when evaluating cloud-based systems. |
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SEE what the potential benefits - and pitfalls - are of moving to the cloud. |
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DISCOVER what to look for in a cloud computing provider to ensure the security of your data and applications. |
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FIND OUT how to transform a traditional data center that is less flexible and costly to a cloud computing environment that is secure, virtualized and automated. |
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ATTEND our one-day Cloud Computing Bootcamp entirely FREE of charge with your “Golden Pass” delegate registration. |
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MASTER how to improve business agility while lowering operating and capital costs within the enterprise. |
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LEARN what works, what doesn't, and what's next. |
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| SYS-CON Events Expo Floor at New York City’s Jacob Javits Convention Center |
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| Benefits of Visiting the Cloud Expo Floor |
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VISIT our 100+ booths, demo theaters and exhibits and ask questions face-to-face with vendors that might save your company millions of dollars. |
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ENJOY special events & giveaways, happening throughout the largest Cloud conference in the world. |
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WIN software and services offered by sponsors & exhibitors in various drawings |
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VIEW industry movers and shakers being interviewed live at our on-site SYS-CON.TV studio. |
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RELAX in our Beanbag Lounge and take advantage of our free wireless broadband. |
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Articles & Feature Stories By Maureen O'Gara  Amazon EC2 Monday has materialized a newfangled Cluster GPU Instance that offers Nvidia Fermi graphics chips as accelerators in the fashion of the Chinese in their Tianhe-1A supercomputer now recognized by the Top500 list as the fastest machine in the world.
What Amazon is offering is a bit more down-to-earth and general-purpose. Its GPU instance includes two Nvidia Tesla M2050 GPUs, delivering peak performance of more than one trillion double-precision FLOPS, two quad-core Nehalem Xeon X5570 CPUs, 22GB of memory, 1.69TB of storage and a 10 gigabit-a-second Ethernet connection. Nov. 20, 2010 11:15 AM EST Reads: 663 | By Liz McMillan  This white paper from IBM is a follow-on to the Users Guide to WebSphere eXtreme Scale, updating the architectural content for WebSphere eXtreme Scale V7. Nov. 20, 2010 10:00 AM EST Reads: 540 | By Maureen O'Gara  After hitting the wall running last week and shearing $29 billion off its market cap – not to mention the damage it did to tech stocks in general – Cisco said Monday that it’s going into the virtualized desktop business with what it calls VXI or Virtualization Experience Infrastructure – basically everything it’s got in its kit bag and then some.
It’s looking for growth, lacking it elsewhere in its portfolio, although the virtualized desktop market is still pretty small, only worth $24 million this year by IDC’s count
Cisco’s hoping the promise of 51% lower PC support costs, which account for 67% of PC-related IT expenses, might do it. Nov. 20, 2010 09:30 AM EST Reads: 604 | By Elizabeth White  Many IT administrators have already learned the hard way that managing the performance and availability of services built on virtualization technologies can be difficult, if not impossible, at times. All too often, early adopters of virtualization have struggled with limited technology features and stability constraints, while learning new ways to effectively manage capacity requirements. Fortunately, some platforms now offer clustering solutions that are mature enough to automate the balancing of workloads across physical resources. When combined with disciplined capacity planning and sound deployment configurations, it is possible to achieve fast, scalable, and highly available IT services using virtualization platforms. Nov. 20, 2010 09:30 AM EST Reads: 527 | By Roger Strukhoff  The EU-funded VISION Cloud initiative, led by IBM, has been launched and is focused on creating a metadata format that will enable users' data to be interoperable among Cloud service providers. This is potentially a huge development for all business, but especially small businesses, which run the risk of vendor lock-in and general unhappiness when they find that it's not cost-effective to switch Cloud vendors should they encounter problems.
IBM heads the list of 15 organizations participating in this initiative. The research is being conducted out of an IBM facility in Haifa, Israel. We were able to learn more about the initiative from Dr, Yaron Wolfsthal, IBM's senior manager responsible for VISION Cloud,
Here's what we asked and what he answered:
Cloud Computing Journal: What are the key, high-level architectural challenges that you face in creating a way to handle portable me... Nov. 20, 2010 08:15 AM EST Reads: 573 | By Jeremy Geelan  Ever since I first published here my tentative list of Top Players in the Cloud Computing Ecosystem there have been suggestions that another prism through which to view cloud computing might be that of people rather than companies. Now Michael Sheehan has encouraged me to Just Do It, so let me get started. Nov. 20, 2010 01:45 AM EST Reads: 11,369 |
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| Cloud Expo - Cloud Looms Large on SYS-CON.TV |


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Cloud Expo 2010 East Opening Keynote by Oracle
View this Keynote, recorded live at the Jacob Javits Center, featuring Richard Sarwal, CSVP of Development and Hasan Rizvi, Senior Vice President of Oracle Fusion Middleware Products.
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The Science of Doing Business in the Clouds
During this Cloud Expo Day Two Keynote, Tony Bishop will describe Adaptivity’s systematic and prescriptive approach that combines Fit-for-Purpose infrastructure technologies and management capabilities in order to create the optimal economics, environment and autonomics needed for the business to leverage cloud services.
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Pete Malcolm, CEO of Abiquo Live From New York City
Join Pete Malcolm, CEO Abiquo, for this vendor-neutral keynote, where you will learn about the next chapter in the Virtualization story. What it is, what it means, why open standards are key, and most importantly, how it will revolutionize the way your organization manages IT.
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The Time is Right for Enterprise Cloud Computing
During his keynote, Rich Marcello, Senior Vice President of Unisys, will discuss the latest technologies and approaches that help knock down these barriers, creating the opportunity for attendees to now consider cloud managed services as part of their data center journey to secure "IT as a Service".
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Accelerating Innovation with Cloud Computing
Join Shelton Shugar, Senior Vice President of Cloud Computing at Yahoo! for a keynote elaborating on how Yahoo! and consumers benefit from Yahoo! Cloud Services and will describe Yahoo! Cloud Services and technologies. |
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Cloud Expo Breaking News By Adrian Sanders  Here at VM we’re planning our spring 2011 conference tour and we’re happy to say there’s a lot going on in the world of presentations and meetings about cloud-computing. Deadlines are fast-approaching though, so check out the list we’ve put together below and see if there’s something happening near you… hope to see you there!
Note: this list is incomplete and bound to change. Descriptions were taken off the sponsoring organizations’ websites and so may not reflect content and/or quality. Don’... Nov. 13, 2010 07:00 PM EST Reads: 1,228 | By Liz McMillan  Building a cloud alone is a challenge. But building a cloud that provides a hardware root of trust and that is also power efficient is even more of a challenge.
In his session at the 7th International Cloud Expo, Bill Cox, Director of Cloud Strategy, Intel Software Services Group, will be looking at the techniques and technologies to implement a secure cloud and one that is power efficient. Oct. 31, 2010 10:00 AM EDT Reads: 1,335 | By Elizabeth White  The industry conversation is all about cloud, but the real goal is the elusive transformation of IT into a business-ready service that is available on demand and as needed. IT-as-a-Service (ITaaS) leverages an open cloud computing approach that spans both internal, private clouds and public cloud offerings, giving users simple, self-service access and a feeling of control.
In his session at the 7th International Cloud Expo, Joe Andrews, Group Manager, Product Marketing at VMware, will provide ... Oct. 30, 2010 01:00 PM EDT Reads: 1,333 | By Liz McMillan  At the 7th International Cloud Expo, Larry Carvalho, Principal at Robust Cloud LLC, will present a session on how ISVs and SIs can make money from cloud computing.
Larry Carvalho runs Robust Cloud, an advisory services company helping various ecosystem players develop a strategy to take advantage of cloud computing. As the 2010-11 Instructor of Cloud Expo's popular Cloud Computing Bootcamp, he has already led the New York and Prague bootcamps, receiving strong positive feedback from attendees a... Oct. 29, 2010 03:00 PM EDT Reads: 1,656 | By Pat Romanski  Cloud computing and SaaS offer a path to acquire customers more easily than selling packaged solutions. The cloud has ushered in the ability for enterprises, small businesses, start-ups and ISVs to address different target market segments and channels much more cost-effectively.
In his session at the 7th International Cloud Expo, Treb Ryan, CEO of OpSource, will discuss what it takes to use the cloud to develop a frictionless customer acquisition strategy from marketing, development, sign-up, ... Oct. 29, 2010 10:00 AM EDT Reads: 1,156 | By Elizabeth White  NaviSite, a provider of enterprise-class hosting, managed application, managed messaging and managed cloud services, on Thursday announced that two of its senior executives will speak at Cloud Expo Silicon Valley, which will be held November 1–4 in Santa Clara, CA.
Denis Martin, Executive Vice President and Chief Technology Officer, will present "Tales from Cloud 2.0 - a.k.a The Transactional Cloud" on November 2nd. Denis will also discuss the requirements for production-ready cloud environmen... Oct. 29, 2010 09:00 AM EDT Reads: 1,148 |
Conference News & Updates  By Corinna Melcon By employing the most effective and powerful marketing tools in tech media for more than 15 years, SYS-CON Events, Inc. and Cloud Expo, Inc. intensively pre-publicize Cloud Expo 2010 West - Santa Clara via an unmatched number of channels.
Cloud Expo, Inc. publicity platforms include multiple news syndication channels, more than a dozen Ulitzer.com channels, multiple Twitter feeds that are amplified to hundreds of thousands of followers, as well as Cloud Expo's "Most Powerful Cloud Bloggers" platform with millions of page views at http://CloudComputingExpo.com.
The event is streamed live to more than 50,000 concurrent viewers at any given time throughout the three days. All key media outlets, technology journalists, and press are VIP-invited to Cloud Expo 2010 West - Santa Clara.
SYS-CON.TV produces and broadcasts the most viewed tech interviews with movers and shakers and simulcasts "Power Panels" right from the show floor!
Reads: 8,862  By Fuat Kircaali This year's West Coast conference attracted 2,250 delegate, more than double a year ago. As far as the expo floor goes, out of 50 sponsors and exhibitors, 46 companies confirmed during the conference that they will participate in the 2010 Cloud Computing Expo at the same or higher level.
At SYS-CON Media we see our inventories are filling up to 100% capacity for the months of November, December, and January, and we are seeing better-than-normal RFP activity for the first quarter of 2010. Reads: 17,942  By SYS-CON TV Learn about the trajectory of Cloud Computing - where it came from, where it is today, and where it's headed tomorrow - direct from four Enterprise IT industry experts: Greg O'Connor, CEO of AppZero; Tony Bishop, CEO of Adaptivity; K. Scott Morrison, CTO of Layer 7 Technologies; and Marty Gauvin, CEO of Virtual Ark. Moderated by Cloud Expo Conference Chair, Jeremy Geelan, this "Power Panel" was recorded at the Times Square studio of SYS-CON.TV in connection with 5th Cloud Expo (www.CloudComputingExpo.com), held recently in New York City...the Largest Cloud Computing Event in the World. Reads: 6,109  By Carmen Gonzalez Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend. Reads: 19,117  By Fuat Kircaali I can't comprehend that any event producer anywhere in the world today would answer this question by picking any one of the five available options presented. "A leading tool?" What do you mean by "a leading tool?" What other tools would you possibly have in this day and age? This question, the survey itself and its participants belong to the last decade.
I personally don't use email anymore; I communicate through "Twitter."
We don't do press releases unless we have to; we tweet stories to our roughly 12,000 followers in 8 channels. The news gets amplified to hundreds of thousands instantly.
Even during Cloud Expo, we reach more people by Twitter than the announcements we make through loudspeakers in the convention centers.
I would love to contact the people who are conducting this survey and ask them if any company answered their first question as "don't really consider it."
In an age where I personally hail a cab at an airport through Twitter, I can't possibly comprehend which century bubble those people might be living in. Reads: 6,238  Further cementing its position as The Largest Cloud Computing Event in the World, the organizers of the 7th Cloud Expo, being held at the Santa Clara Convention Center, Santa Clara, CA, announced today that the event will also feature – on November 2nd, 2010 – a CloudCamp unconference.
CloudCamp @ Cloud Expo is aimed at anyone working with, or interested in working with, cloud technologies.
"With the rapid change occurring in the industry, we need a place where we can meet to share our experiences, challenges and solutions," said CloudCamp co-founder Dave Nielsen, who will personally be facilitating the process on site at the Jacob Javits. "At CloudCamp," Nielsen continued, "participants will be encouraged to share their thoughts in several open discussions, as we strive for the advancement of Cloud Computing."  By Kevin Hartig Cloud computing is becoming one of the next industry buzz words. It joins the ranks of terms including: grid computing, utility computing, virtualization, clustering, etc.
Cloud computing overlaps some of the concepts of distributed, grid and utility computing, however it does have its own meaning if contextually used correctly. The conceptual overlap is partly due to technology changes, usages and implementations over the years.
Trends in usage of the terms from Google searches shows Cloud Computing is a relatively new term introduced in the past year. There has also been a decline in general interest of Grid, Utility and Distributed computing.
Likely they will be around in usage for quit a while to come. But Cloud computing has become the new buzz word driven largely by marketing and service offerings from big corporate players like Google, IBM and Amazon. Reads: 94,689  By Elizabeth White Hasan Rizvi, SVP Product Development at Oracle, will present the opening keynote on extreme performance for your cloud platform at SYS-CON's 7th International Cloud Expo, which will take place on November 1-4, 2010, at the Santa Clara Convention Center in Santa Clara, CA.
Cloud Expo Silicon Valley will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conference and exhibition in Santa Clara November 1-4 and in New York City Spring 2011. Reads: 3,936  By Elizabeth White Leading enterprises are revolutionizing the delivery of IT today. In his keynote on Day 2 of SYS-CON's 7th International Cloud Expo, which will take place on November 1-4, 2010, at the Santa Clara Convention Center in Santa Clara, CA, Tony Bishop, the CEO of Adaptivity, will showcase multiple case studies and lessons learned of Global 2000 organizations that have radically changing the delivery of IT in their organizations by employing Cloud Utility IT models.
Cloud Expo Silicon Valley will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conference and exhibition in Santa Clara November 1-4 and in New York City Spring 2011. Reads: 2,720  By Roger Strukhoff Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc. Reads: 6,551 |
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Save $800
on your “Golden Pass”! Call 201.802.3020 or click here to Register Early Bird Expires
November 19th.
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Submit
your speaking proposal for the upcoming Cloud Expo in
New York City [June 6-9, 2011]
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Please Call
201.802.3021
events (at) sys-con.com
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| SYS-CON's Cloud Expo, held each year in California, New York, Prague, Tokyo, and Hong Kong is the world’s
leading Cloud event in its 4th year, larger than all other Cloud events put together. For sponsorship, exhibit opportunites and show prospectus, please
contact Carmen Gonzalez, carmen (at) sys-con.com. |
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Cloud Expo was a fantastic event for CSS Corp - we easily exceeded our objectives for engaging with
clients and prospects." |
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AHMAR ABBAS
SVP, Global Infrastructure Management, CSS Corp. |
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With our launch at Cloud Expo, we successfully transformed the company from a relatively unknown
European player into the dominant player in the market. Our competitors were taken by surprise and just blown away. We got a huge number of really high
quality leads..." |
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PETE MALCOLM
CEO, Abiquo |
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We were extremely pleased with Cloud Expo this year - I’d say it exceeded expectations all around.
This is the same info we got from partners who attended as well. Nice job!" |
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MARY BASS
Director of Marketing, UnivaUD |
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Cloud Expo helps focus the debate on the critical issues at hand in effect connecting main street with
the next frontier." |
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GREG O’CONNOR
President & CEO, Appzero
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| Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers,
network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs,
CIOs, presidents, VPs, directors, business development; product and purchasing managers. |
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The World's Most Influential Blogs By Dustin Amrhein  Ask someone to associate IBM and cloud computing, and that person will probably come back with something about solutions to help build private clouds. I know because I ask… all the time. On the surface, this is a fair association. After all, it is true that IBM offers quite a few different solutions that help users to build both private clouds and on-premise clouds that they then offer up to others (i.e. enabling service providers). However, it does not participate in this cloud delivery model a... Nov. 19, 2010 03:15 AM EST Reads: 763 | By Don MacVittie  As solid and reliable as fishtanks and rifles are, they share a common weakness. The tiniest crack in either will eventually destroy the entire product. Why did I choose “fishtanks and rifles”? Lori and my hobbies include those two items, but there are other things the same applies to. My oldest son said his tom-tom had a crack at the bottom, and I made the same observation to him… Best to get that fixed now, since the point of a drum set is to beat on it and make vibrations, I can guarantee wha... Nov. 18, 2010 02:46 PM EST Reads: 386 | By Cloud Ventures  The portfolio of solutions I suggest in my white paper ‘Telco Cloud Services‘ can be enabled entirely on the Microsoft suite, amonst others of course. This vendor specific review highlights a number of key points from the document, and again further provides a context for where new start-ups have fertile niche opportunities to innovate. Virtual [...] Nov. 18, 2010 02:18 PM EST Reads: 531 | By Benjamin Grubin  It's no secret that cloud computing has been on the minds of a lot of IT executives. Conference agendas are filled with cloud talk and the Internet is abuzz with it. As more enterprise IT departments move to the cloud, it begs the question: How will it affect the traditional role of the CIO. It's fair to say that there will be changes if the department shifts from a service provider to utility model with usage-based metering.
This will cause a shift in core tasks from developing applications a... Nov. 18, 2010 09:00 AM EST Reads: 864 | By Ellen Rubin  Seems like it was only yesterday when industry pundits were backing away from public clouds in favor of the safer, more big-vendor-compliant “private clouds.” After Amazon shook things up with its new paradigm for computing and storage clouds in 2007, and started to gain traction (along with Rackspace and other cloud providers) in 2008 and 2009 – 2010 so far has been in many ways a retreat from the forces of innovation and the emergence of much fear, uncertainty and doubt about the perils of the... Nov. 18, 2010 06:35 AM EST Reads: 482 | By Peter Silva  Last week I did a little experiment to determine what is the best day of the week to blog, Monday thru Friday, that is. I’ve come across many stories about when is the best day/time to get the most readership exposure from a blog post and I posted a blog entry every day last week to conduct my own little brief, non-scientific experiment. So what is the best day to blog? Depends. Monday, Wednesday or Thursday all had the best results but in some cases, it depended on the post location. I eve... Nov. 17, 2010 12:45 PM EST Reads: 400 |
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Sarwal
Oracle |

Coffee
Salesforce |

Khan
Sybase |

Bishop
Adaptivity |

Malcolm
Abiquo |

Khalidi
Microsoft |

Riley
AWS |

Azua
IBM |

Barreto
Intel |

Chakravarty
Novell |

Crandell
RightScale |

Gauvin
Virtual Ark |

Gross
Unisys |

Schalk
Google |

Yen
Juniper Networks |

Willoughby
Compuware |
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