While the promise of lower IT costs, greater scalability and more flexible computing are hard to ignore, amid all the noise many CTOs and IT managers are finding it increasingly difficult to understand the signal of how best to take advantage of Cloud Computing – or even how to get started.

Cloud Expo Silicon Valley , which opens today at the Santa Clara Convention Center and runs for the next four days (November 1-4, 2010) has been specifically created with the mission of explaining exactly that, via a high-energy, intense four-day program of no fewer than 163 keynotes, general sessions, and both technical and strategic breakout sessions. Plus a full 4-day, bustling Expo Floor.

Attending delegates will leave after four content-rich days with a dramatically increased understanding of the full scope of the entire cloud computing spectrum, from storage to security. Register today or walk in on site to take your place at The Largest Cloud Computing Event in the World.

(Note: Second delegate from any company attends at a 50% discount, with no limit on the number of extra delegates from any one company who can make use of this offer.)

See you at the Santa Clara Convention Center! Registration opens already at 10:00AM.

Jeremy Geelan
Conference Chair, Cloud Expo series



Four Keynotes from Top Industry Thought Leaders...

OPENING KEYNOTE Extreme Performance for Your Cloud Platform Hasan Rizvi - Sr. Vice President, Oracle Fusion Middleware DAY TWO What’s the Key Business Enabler for Virtualization 2.0? It’s a Matter of Policy… Tony Bishop - CEO, Adaptivity DAY THREE The Enterprise Cloud Revolution: How Leading Enterprises Are Revolutionizing the Delivery of IT Today Pete Malcolm - CEO, Abiquo DAY FOUR The Future of BPOS: Next Generation of Microsoft Online Services Eron Kelly, Sr. Director Product Management, Microsoft Online Services

Three Value-Add Special Events

Cloud Computing Bootcamp | NOW SUPERSIZED! Nov 1-4, 2010

CloudCamp @ Cloud Expo Silicon Valley | Nov 2, 2010

RightScale User Conference | Nov 3, 2010

Eight Distinct Tracks

Our 155 High-Octane Technical Sessions in Silicon Valley Will Include...

INDEX TO TOPICS:

Architecture

Cost Optimization As Major Architectural Considerations for Cloud Applications Udayan Banerjee - CTO, NIIT Technologies	Architecting Cloudy Applications David Chou - Technical Architect, Microsoft
Realizing Cloud Regionalization Reuven Cohen - Founder & CT, Enomaly	Freedom for the Clouds: Building an Open Source Standard Michael Jackson - President & COO, Adaptive Computing
Cloud APIs: A Real World Guide Jason Lochhead - CTO of Hosting Services, Terremark	Building Next Generation Information Platforms To Accelerate Cloud Adoption Irfan Khan - CTO, Sybase
Creating an Enabling Architecture for Cloud Services Lou Najdzin, Director, Global Cloud & IT Services, Equinix	Enabling On-Demand IT in the Cloud Kenneth Salchow - Manager, Technical Marketing, F5 Networks

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Beyond Server Virtualization

Realize the True Potential of Server Virtualization Beyond Simple Consolidation Monica Kumar - Sr. Director of Product Marketing, Oracle

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Big Data

Deriving Intelligence from Large Data – Using Hadoop and Applying Analytics Vineet Tyagi - Sr. Director of Engineering and R&D, Impetus

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BI in the Cloud

Microsoft Cloud Technologies: Microsoft Online Services Productivity Suite and CRM Online Dave Cutler, Practice Director, Slalom Consulting

Using BI in the Cloud Brian Gentile - President & CEO, Jaspersoft

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BPM

Deriving Intelligence from Large Data – Using Hadoop and Applying Analytics Vipul Parmar - Solution Architect, Cordys

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Business Value of the Cloud

General Session | SAP’s On-Demand Strategy - Innovation Now Nicholas Cumins - PSr. VP, On Demand Solution Management, SAP	General Session | The Business Value of the Cloud Catherine Minter - President, Cordys Americas
Business Transformation - The Silver Lining in the Cloud Jay Noble, Director of Cloud Computing, CSC	General Session | The Move is On: Cloud Strategies for Businesses Tim O'Brien, Senior Director, Platform Strategy Group, Microsoft
Cloud Computing: Innovation Management is Key Shankar S. Hegde - Sr. Client Partner & Chief Architect, Symphony Services	General Session | Unlocking the Value of the Cloud Today Ranga Rangachari - Sr. Director, Cloud Strategy, Red Hat
Defining Your Cloud Strategy and Roadmap Rinat Shagisultanov - Principal Consultant, Neudesic	Innovation in the Cloud: Accelerating Business Value Anil Somani - Sr. Manager, IBM Cloud Labs, IBM

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Case Studies

Case Study: How to Set Up a Self Service Portal for Corporate IT Vasanthan Dasan - CTO & EVP of Engineering, The Armada Group

Four Remarkable Cloud Computing Case Studies Abe Pachikara, U.S. Cloud Computing Adoption Lead, Microsoft

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Cloud Desktop

The New Desktop of Cloud Computing Rick German - Co-Founder & CEO, Stoneware

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Cloud Computing Overview

How ITaaS Changes the Definition of Cloud Computing Joe Andrews, Group Manager, Product Marketing, VMware	Which “aaS” is Right for You? Max Coburn, Chief Architect Hubspan
General Session | Next Cloud on the Horizon: Exascale to Microservers Boyd A. Davis, Vice President, Intel Architecture Group Intel	How the Cloud is Changing the Role of IT and What to Do About It Jay Fry, Vice President, Strategy & Business Development, CA Technologies
Building Next Generation Information Platforms To Accelerate Cloud Adoption Irfan Khan - CTO, Sybase	Managing the Cloud Revolution: Bringing Reality to the Cloud Promise Marc Jones - Director Product Engineering, The Planet >
The Cloud Ecosystem: The True Value of Different Cloud Offerings Jamal Mazhar, Founder & CEO, Kaavo	General Session | The Move is On: Cloud Strategies for Businesses Tim O'Brien, Senior Director, Platform Strategy Group, Microsoft
Leveraging the Cloud for Frictionless Customer Acquisition Treb Ryan - CEO, OpSource	How to Choose the Right Cloud Strategy for Your Organization Bhargav Shah - Director, KPMG

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Cloud for SMBs

SAP Business ByDesign – Blueprint for Success Prasad Akella - Vice President, SME Solution Marketing, SAP	Cloud Computing for Startups and SMBs Tim Crawford - CIO, All Covered
The Journey to On Demand: Lessons Learned from Small, High Growth Customers Shawn Reynolds - Director, SAP

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Cloud Integration

The CIO Whiteboard: Designing a Cloud Integration Strategy Rick Nucci - C0-Founder & CTO, Boomi

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Cloud Management

Managing Cloud Services in a Hybrid Computing World Jay Hallberg - Co-Founder & VP, Spiceworks	Five Essential Capabilities for Cloud Management Sushil Kumar, VP of Product Strategy & Business, Oracle
General Session | Next Generation Cloud Management - Introducing the Virtual Enterprise Pete Malcolm - CEO, Abiquo

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Cloud Services

The Services Cloud – Revolutionizing Services Development Ahmar Abbas - Sr. VP of Infrastructure Management, CSS Corp

Windows Intune: PC Management with Cloud Services and Windows 7 Nafisa Bhojawala - Senior Program Manager, Microsoft

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Cloud Storage

How To Create A Private Storage Cloud In Less Than 15 Minutes Peter Chang - Founder & CEO, Oxygen Cloud	How To Use Purpose-Built Utility Storage for Your Cloud Rob Commins - Director of Product Marketing, 3PAR, an HP company
Disaster Recovery, Data Protection & System Migration in the Cloud Dave Stufflebeam, Technical Account Manager, StorageCraft	The Future of Data Storage in the Cloud Bret Piatt - Manager of Corporate Development, Rackspace Hosting
Storage and Databases in a Cloud Platform Dr Ikuo Nakagawa - Chief Architect of Cloud Computing Platform Development, Intec

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Cloud 2.0

General Session | What if You Could Transform IT Your Way, Using Cloud 2.0? Sam Gross, VP of Global IT Outsourcing Solutions, Unisys

Tales From Cloud 2.0 - a.k.a. The Transactional Cloud Denis Martin - EVP & CTO, NaviSite

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Compliance

Security and Compliance Architectures for Virtualized Environments Allwyn Sequeira - CTO, Security & Network Solutions, VMware	Cloud Essentials - Security and Compliance Management as a Service Nadir Gulzar - VP, Business Development, LogLogic
General Session | Next Generation Cloud Management - Introducing the Virtual Enterprise Pete Malcolm - CEO, Abiquo

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Data Protection in the Cloud

Cloud-based Data Protection – No More Backups Chris Schin - VP of Products, Zetta

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Development & Deployment

Agile Development in the Cloud Jan Aleman - CEO, Servoy	Is There a Right Way to Build a Cloud? Prabhakar Gopalan, Senior Principal Product Marketing Manager, CA Technologies
Cloud Infrastructure Matters Chris Morgan - Sr. Product Manager, Cloud Ecosystem, Red Hat	Transitioning and Operating within an Internal/External Cloud Jason Noel - VP, Global Customer Advisory Practice, Unisys
Building Your Cloud - Considerations and Lessons Learned John Treadway, Global Director of Cloud Computing Solutions, Unisys	Enterprise Cloud Engineering Lifecycle Management Tim Waters - SVP of Product Research, Adaptivity

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Enterprise Cloud Computing

General Session | The Enterprise Cloud Lifecycle Tony Bishop, Founder & CEO, Adaptivity	General Session | Parting the Clouds - Evaluating Clouds and Cloud Providers for the Enterprise Chris Drumgoole - Senior Vice President of Client Services, Terremark
Dissecting Your IT & Putting the Pieces in the Cloud Philip Gavlan, Technical Account Manager, GoGrid <	Enterprise Cloud CMDB Blueprint James Houghton - Co-Founder & CTO, Adaptivity
Cloud Computing – Extending Your IT Infrastructure Denis Martin - EVP & Chief Technology Officer, NaviSite	Impact of I/O performance on Cloud Service Level Agreements John Monson - VP of Marketing, Mellanox Technologies
Enterprise Cloud Living Blueprint: A Demonstration Brian Sledge - SVP of Solution Architecture & Field Engineering, Adaptivity	Selling the Benefits of Cloud to Your Own Organization Steve Soechtig, VP Global Sales, Abiquo
General Session | Roadmap to Enterprise Cloud Computing Rex Wang - VP Product Marketing, Oracle	Cisco Cloud Strategy, Within and Across Data Centers Simon Ashinall - Sr. Director of Cisco's SP Marketing, Cisco Systems

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Hadoop

Deriving Intelligence from Large Data – Using Hadoop and Applying Analytics Vineet Tyagi - Sr. Director of Engineering and R&D, Impetus

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Hot Topics

How to Avoid the Pitfalls of Moving IT to the Cloud Allen Allison - Vice President, Managed Services, NaviSite	Identity in the Cloud: The Calm Before the Storm Patrick Harding - CTO, Ping Identity
The Virtual Enterprise – A Practical Guide for Hosting Providers Priya Ketkar - Sr. Director Cloud Solutions, Abiquo	Cloud APIs for Smarties! Justin Kitagawa, Founding Software Engineer, GoGrid
Microsoft’s Future Offering for Productivity: An Overview of “Wave 14” Jeff Medford - Technical Product Manager, Microsoft	HP: Building the Heterogeneous Cloud Eric Moore - Chief Architect, HP Software
Cloud Containers Move ISV Apps Greg O'Connor, President & CEO, AppZero	Distinguished Organizations: Moving from Tactical to Strategic IT Eric Pulier - CEO, ServiceMesh
General Session | Changing the Game: How to Get a Cloud Service Up and Running in Less Than 30 Days Adam Famularo - GM, Cloud Computing, CA Technologies	Deploying DaaS: Database as a Service Michael Timpanaro-Perrotta - Director of Product Strategy, Oracle

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Hybrid Models

Harnessing Hybrid Clouds – Agility and Choice Jonathan Bryce - CTO & Founder, The Rackspace Cloud	The Custom-Made Cloud: How Dynamic Cloud Solutions Make the Cloud Viable for Everyone Nathan Day - CTO, Softlayer /td>
Managing Cloud Services in a Hybrid Computing World Jay Hallberg - Co-Founder & VP, Spiceworks	Hybrid Clouds - Vision and Reality Mårten Mickos - CEO, Eucalyptus Systems
General Session | It’s All Cloud: Blurring the Line Between Dedicated and Cloud Services Duke Skarda, VP of IT & Software Development, The Planet	Integrate Private and Public Cloud with Your Existing Applications Charles T. Watt, Founder & CTO, Racemi

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Java in the Cloud

Case Study - Building an Agile Java EE Test Organization Using Cloud Computing Dustin Amrhein - Technical Evangelist for Cloud Technologies, IBM

Taking Your Java EE 6 Applications from the Desktop to the Cloud Arun Gupta - Java EE & GlassFish Evangelist, Oracle

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Keynotes

OPENING KEYNOTE Extreme Performance for Your Cloud Platform Hasan Rizvi - Sr. Vice President, Oracle Fusion Middleware DAY TWO What’s the Key Business Enabler for Virtualization 2.0? It’s a Matter of Policy… Tony Bishop - CEO, Adaptivity DAY THREE The Enterprise Cloud Revolution: How Leading Enterprises Are Revolutionizing the Delivery of IT Today Pete Malcolm - CEO, Abiquo DAY FOUR The Future of BPOS: Next Generation of Microsoft Online Services Eron Kelly, Sr. Director Product Management, Microsoft Online Services

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Mobile Cloud Computing

The Future of Mobile Cloud Computing Shinya Kukita - Chief Manager, International Sales & Operations, NEC Corporation

Spin Up a Server at the Beach Mike Mayo, Rackspace

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Monetizing the Cloud

How Can ISVs & SIs Make Money from Cloud Computing Larry Carvalho - Principal, Robust Cloud

Monetizing the Cloud Arturo Pereyra, Business Development Director Oracle

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Monitoring & Performance

Multicore Processors: Lower Power Can’t Mean Lower Performance Troy Bailey - VP Marketing, Tilera	Many Core Servers: Same Software, Same Programming, a Fraction of the Cost & Power Ihab Bishara - Director of Cloud Computing Products & Marketing, Tilera
Discerning Performance in a Complex Cloud Deployment Paul Czarnik - CTO, Compuware	General Session | Borderless Applications: The Future of Performance in the Cloud Mark Hillman, VP, Strategy & Product Line Management, Compuware
Forecast Cloudy – Monitoring Required Andy Kicklighter - Sr. Technical Marketing Manager for Cloud, Nimsoft, a CA Technologies company	Tales From Cloud 2.0 - a.k.a. The Transactional Cloud Denis Martin - EVP & CTO, NaviSite
Top Ten Tips to Solve Performance and Availability Challenges in a Private Cloud Wendy Perilli - Sr. VP of Marketing, OpTier	OPENING KEYNOTE Extreme Performance for Your Cloud Platform Hasan Rizvi - Sr. Vice President, Oracle Fusion Middleware
Splitting the Cloud for Performance Ido Safruti - VP of Product Strategy, Cotendo	Managing Performance in the Cloud Richard Stone - Senior Telecom Solution Manager, Compuware
Partnering with CloudSleuth for Fun and Profit Doug Willoughby, Director of Cloud Computing, Compuware

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PaaS

General Session | Microsoft’s PaaS Solution: The Windows Azure Platform Mark Hindsbo, VP of D&PE, Microsoft

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Private Clouds

Public vs. Private Cloud: Which Version of Cloud Computing Will You Adopt? Al Bender - Global PM , Secure Cloud Program, Unisys	Analytics for the Enterprise Using Private Cloud Jnan Dash - Executive Consultant, EZShield
General Session | Changing the Game: How to Get a Cloud Service Up and Running in Less Than 30 Days Adam Famularo - GM, Cloud Computing, CA Technologies	Using Enterprise/Private Cloud Capabilities in U.S. Intelligence Ira A. (Gus) Hunt - CTO, Central Intelligence Agency
An Evolutionary Path to Cloud Computing Nicolas (Neela) Jacques - Group Manager, Private Cloud PM, VMware	How to Get Hybrid Clouds Right the First Time David Linthicum - CTO, Bick Group
A Master’s Class in Enterprise Cloud Automation Dave Malcolm, Vice President & Chief Technologist, Quest	Top Ten Tips to Solve Performance and Availability Challenges in a Private Cloud Wendy Perilli - Sr. VP of Marketing, OpTier
How Can Cloud Computing Improve Your Security? Thorsten von Eicken - Co-Founder & CTO, RightScale	Building and Deploying a Private Cloud in Your Datacenter Shannon Williams - VP & Co-Founder, Cloud.com
Top 10 Private Cloud Best Practices & Pitfalls to Avoid Brian Wilson, Director of Cloud Services, Quest	Best of Both Worlds: Data Privacy, Residency, and Security in the Cloud Terry Woloszyn - Founder/CTO, PerspecSys

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Public Clouds

Moving To Public Clouds - How To Control Risks, Costs Neil Achizawa - Sr. Manager, SaaS ALM Products & Cloud Solutions, HP	The Network Advantage for for Cloud Services Christine Oldroyd - Engineering Technical Leader, Cisco Systems
How to "Think Cloud": Architectural Design Patterns for Cloud Computing Steve Riley - Sr. Technical Program Manager, Amazon Web Services

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SaaS

SaaS Aggregation vs Integration: The Industrial Revolution Comes To IT Louis Naugès, Founder & President, Revevol

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Scaling

Scaling Your Database in the CloudCloud Cory Isaacson - CEO, CodeFeatures

Scalable Graph Data in the Cloud Mark Maagdenberg - Sales Engineer, Objectivity

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Security

Public vs. Private Cloud: Which Version of Cloud Computing Will You Adopt? Al Bender - Global PM , Secure Cloud Program, Unisys	Cloud Security: Today, Tomorrow and Ten Years from Now Scott Chasin - CTO, McAfee Content & Cloud, McAfee
Building a Secure and Efficient Cloud Billy Cox - Director of Cloud Strategy, Intel Software Services Group	How Can Cloud Computing Improve Your Security? Bernard Golden - CEO, HyperStratus
Cloud Essentials - Security and Compliance Management as a Service Nadir Gulzar - VP, Business Development, LogLogic	Trust and the Cloud: Making Trust Real via TPM Aidan Herbert, Wave Systems
The Future of Cloud Security: Challenges and Solutions Dr Yuecel Karabulut, Chief Security Advisor & Head of Security Strategy, SAP	Advanced Cloud Architectures: Security by Design with Zero-Trust Network Architecture Peter Nickolov, Sr VP Software Engineering, 3Tera Cloud Division, CA Technologies
How to "Think Cloud": Architectural Design Patterns for Cloud Computing Steve Riley - Sr. Technical Program Manager, Amazon Web Services	Cloud Forensics: Challenges and Opportunities Keyun Ruan - Ph.D. Candidate, University College Dublin
The Five Stages of Cloud Security Grief Scott C. Sanchez- Security & Privacy Officer, ScaleUp	Security and Compliance Architectures for Virtualized Environments Allwyn Sequeira - CTO, Security & Network Solutions, VMware
Achieving Fast & Secure Computing Using the Cloud Ryan Sherstobitoff - CEO, ForwardK	Best of Both Worlds: Data Privacy, Residency, and Security in the Cloud Terry Woloszyn - Founder/CTO, PerspecSys

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SOA in the Cloud

Integrated SOA in the Cloud Ulf Fildebrandt - Chief Development Architect, SOA Infrastructure, SAP

SOA Meets Cloud in PaaSing Noelle Jakusz - Middleware Product Manager, Red Hat

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Standards

The Global Cloud: Managing Enterprise Hybrid Clouds Diego Parrilla - VP Product Management, Abiquo

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Testing

Case Study - Building an Agile Java EE Test Organization Using Cloud Computing Dustin Amrhein - Technical Evangelist for Cloud Technologies, IBM

The DevTest Cloud: An Essential Platform for Application Development John Michelsen, Co-Founder & Chief Geek, iTKO

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Virtualization & Cloud

Realize the True Potential of Server Virtualization Beyond Simple Consolidation Monica Kumar - Sr. Director of Product Marketing, Oracle	How Cloud and Virtualization Are Changing the Way Business and IT Will Interact Gregor Petri - Advisor Lean IT, CA Technologies
Integrate Heterogeneity - Managing Applications in Virtualization & Cloud Infrastructures Gunther Schmalzhaf - PM for Virtualization, Adaptive Computing & Cloud Technology, SAP

• Cloud Expo 2010 West Santa Clara Sponsor Publicity Program Announced