"With every minute of uptime crucial, developers need to be able to deploy backend solutions for their Websites that house, support and access huge amounts of related data," says Jonathan Bryce, Co-Founder and CTO of The Rackspace Cloud. "Without it, both vendor and developer will be seeing that dreaded error message more often than not."

As Jonathan notes, "there are eight little words we don't want to hear: '404 Error – this page could not be found.' (As a result), industry efforts to architect next generation databases that can scale massively by pairing open source databases and content management technologies with cloud-computing are underway. The door is also opening to a whole new world of user benefits which will be made possible by access to data - cross-cloud - in non-proprietary database."

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Jonathan will be presenting a session entitled, "Next-Generation Databases: Where Do They Fit in Your Environment?" at Cloud Expo at the Javits Center in New York. "The Apache Cassandra Project and Drizzle are open alternatives to traditional databases that offer new opportunities by utilizing cloud computing to improve performance," he says. "Both are going to change the way we think about databases for the next few decades."

In his session, he discuss the recent movement – from both developer and vendor – for open cloud initiatives, while also addressing:

• The similarities and differences between Cassandra and Drizzle while providing case scenarios for each
• Traditional, distributed and non-relational databases
• The unique ways cloud providers are working with open database projects to maximize user experience
• Why open models will ultimately win out

Jonathan Bryce started his career working as a web developer for the managed hosting giant, Rackspace. During his tenure at Rackspace, Bryce and co-worker Todd Morey had a vision to build a sophisticated web hosting environment where users and businesses alike could turn to design, develop and deploy their ideal web site - all without being responsible for procuring the technology, installing it or making sure it is built to be always available.

This vision, along with help from Rackspace, was turned into The Rackspace Cloud. The Rackspace Cloud is the home of Cloud Sites, Cloud Files and Cloud Servers, providing enterprise-grade hosting and storage services. The Rackspace Cloud provides an easily managed interface allowing developers, designers and IT managers to deploy reliable web applications quickly and easily as well as high performance cloud-based storage services. Founded by two Rackspace employees, The Rackspace is built upon a cross platform, clustered-computing architecture.

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