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A few minutes ago I received an email questionnaire informing me that "The Center for Exhibition Industry Research (CEIR) has once again partnered with George P. Johnson Experience Marketing to conduct this essential and timely research. This year's study is being co-produced with The Jordan Edmiston Group, Inc. and with support from the Event Marketing Institute." The first question of this survey is: Which one of the following best describes the role of "digital marketing" when you are planning an event? a)      A leading tactic b)      A vital component of the plan c)       Taken under consideration with other mediums d)      Usually an afterthought e)      Don't really consider it I was shocked to see this question and equally shocked to read the selection of possible answers! First, allow me to present the facts, which reflect the reality of the media business in... (more)

Siki Giunta To Run CSC's Cloud Computing Business

Cloud Expo Europe €550 Savings here! Cloud Expo West $800 Savings here! Cloud Expo 2010 New York, Prague, and Silicon Valley "Gold Sponsor" CSC  has named Siki Giunta vice president of cloud computing and software services, with global responsibility for implementing CSC's cloud computing strategy and continuing to advance the company's leadership position in cloud services. Giunta will report to Russ Owen, president of CSC's Managed Services Sector, and will also work closely with Brian Boruff who launched CSC's cloud computing services 16 months ago, successfully establishing C... (more)

Perception and Reality: Shedding Light on Level 3 Assets

In the winter of 2007-2008, sweeping new financial reporting standards were launched - directly into the path of an unforeseen perfect storm. Known as fair value accounting, these new rules had been years in development. They were designed to unify global standards and provide greater transparency through market-based, rather than earlier cost-based, methods of valuation. But no sooner had fair value gone into effect than markets worldwide all but evaporated in the worst economic crisis in over ninety years. As asset values drifted erratically into what analysts called a "no man's ... (more)

Laszlo Systems Introduces Webtop Cloud

Cloud Expo Europe €550 Savings here! Cloud Expo West $800 Savings here! Laszlo Systems, a provider of Rich Unified Internet Applications for consumers and businesses, on Thursday announced the launch of Laszlo Webtop Cloud, a web-based platform that merges email, voice and messaging with social networking and other applications to deliver an integrated communications and real-time collaboration experience for consumers. Laszlo Webtop has been adopted and deployed by many of the tier-1 service providers to provide subscribers with engaging personal portals for unifying and managi... (more)

Leveraging Public Clouds to SaaS-Enable Enterprise Applications

In this Exclusive Q&A; with the Founder, President & CEO of Virtual Ark, Marty Gauvin (pictured), the visionary serial entrepreneur speaks with Jeremy Geelan, Cloud Expo Conference Chair, about a variety of issues around Cloud computing including the all-important security aspects. "Security in the Cloud isn’t bad, it’s just different," Gauvin at one point notes, adding: "It is essential to take a measured, careful approach to security issues." Here in the interview in full. [On April 20, 2010 at 5th Cloud Expo in the Jacob Javits Convention Center, New York City, Gauvin gave a Gene... (more)

Conference News & Updates
SYS-CON's 5th International Cloud Expo, which will take place on April 19-21, 2010, at the Jacob Javits Convention Center in New York City has the largest show floor - 80,000 sq ft - than all other cloud shows combined this year. The packed three-day expo floor will showcase the largest collection of cloud players ever assembled in one place, and they will come from every layer of the cloud ecosystem. Cloud Expo New York will feature 200+ technical sessions from a rock star conference faculty and the leading Cloud industry players in the world. Cloud Expo is the world's leading Cloud-focused event since 2007, and is held five times a year, in New York City, Silicon Valley, Prague, Tokyo and Hong Kong.
This year's West Coast conference attracted 2,250 delegate, more than double a year ago. As far as the expo floor goes, out of 50 sponsors and exhibitors, 46 companies confirmed during the conference that they will participate in the 2010 Cloud Computing Expo at the same or higher level. At SYS-CON Media we see our inventories are filling up to 100% capacity for the months of November, December, and January, and we are seeing better-than-normal RFP activity for the first quarter of 2010.
By employing the most effective and powerful marketing tools in tech media for more than 15 years, SYS-CON Events, Inc. and Cloud Expo, Inc. intensively pre-publicize Cloud Expo 2010 West - Santa Clara via an unmatched number of channels. Cloud Expo, Inc. publicity platforms include multiple news syndication channels, more than a dozen Ulitzer.com channels, multiple Twitter feeds that are amplified to hundreds of thousands of followers, as well as Cloud Expo's "Most Powerful Cloud Bloggers" platform with millions of page views at http://CloudComputingExpo.com. The event is streamed live to more than 50,000 concurrent viewers at any given time throughout the three days. All key media outlets, technology journalists, and press are VIP-invited to Cloud Expo 2010 West - Santa Clara. SYS-CON.TV produces and broadcasts the most viewed tech interviews with movers and shakers and simulcasts "Power Panels" right from the show floor!
SYS-CON Events announced on Monday that "iPad Developer Summit" will take place November 1-4, 2010, at the Santa Clara Convention Center in Santa Clara, California. The Summit is co-located with the 7th International Cloud Expo and the 9th International Virtualization Conference & Expo. The iPad Developer Summit is an intensive and content-rich one-day program designed to satisfy the growing hunger among software developers and IT professionals for a broad spectrum of sessions informing developers what kinds of development options and opportunities the iPad provides.SYS-CON Events announced on Monday that “iPad Developer Summit” will take place November 1-3, 2010, at the Santa Clara Convention Center in Santa Clara, California. The Summit is co-located with the 7th International Cloud Computing Conference & Expo and the 9th International Virtualization Conference & Expo.
The past month has seen an unprecedented concentration of Cloud-related articles, events, tweets, and - above all - product launches, partnership announcements and M&A; moves. So is Cloud Computing, after three years, finally coming to the boil? Here, by way of allowing you to judge for yourself, SYS-CON's Cloud Computing Journal brings you a timeline of the trajectory of the Cloud so far.
Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend.
Cloud computing is a game changer. The cloud is disrupting traditional software and hardware business models by disrupting how IT service gets delivered. Entrepreneurial opportunities abound as this classic disruptive technology begins to proliferate, so it is no surprise that SYS-CON's industry-leading International Cloud Expo is going from strength to strength. Call for Papers is now open!
The talk at the Cloud Computing Expo this week in Santa Clara was all about enterprise cloud adoption. Is it real? Is it already happening? If so, who’s doing it, which applications are they running and which clouds are being tested? To a large extent, cloud computing is a victim of its own somewhat out-of-control hype cycle. Since so much has been written and discussed about the cloud in 2009, there is now a growing impatience for actual results.
The most anticipated talk of the day yesterday, at the 4th International Cloud Expo, was by the deputy CIO of the CIA, Jill Singer. Her talk was entitled, "Enterprise Cloud Computing, the Infrastructure’s Final Revenge." She acknowledged the problem with defining Cloud Computing, and then went on to give her paragraph-length definition of “the cloud”. Her talk focused on the part of the Cloud behind the firewall. “Today’s CIO must increase the flexibility of the infrastructure,” said Singer.
Yahoo aims to be one of the 800-pound gorrillas--along with Google, Amazon, and several major technology companies--in the upcoming battles for hosting dominance in the Cloud Computing space. As Shugar noted in the days before his presentation, the company "is developing and utilizing Internet-scale cloud computing services to improve the consumer experience, speed innovation, simplify operating environments, and reduce costs.
Having gone through a couple of decades worth of technology conferences, a familiar cycle occurs. For the first couple years, technology-related conferences are attended by engineers and operations people. Only after the technology has passed a couple of feasibility gates and begun to hit the business cycle do sales and marketing people take over. Cloud is now officially past the engineering phase, well into the sales phase – and the business community is scrambling to understand the implications of a virtualized world.
The first "Ulitzer New Media Power Panel" took place today at the Santa Clara Convention Center in Santa Clara, California. Streamed live to 60,000 viewers via SYS-CON.TV, the panel was moderated by Jeremy Geelan. Geelan's guests in the first power panel were Ian Thain and Tim Crawford. The first "Ulitzer Live! - New Media Conference & Expo " will take place on June 14, 2010 in New York City and will present a world class faculty who will analyze new media, content marketing strategies, social CRM, enterprise social media, personal branding tools, and many other subjects.
As of January 2010, we booked more revenue for 2010 than the entire fiscal year 2009 actuals, including unearned income with record sponsorship sales for Cloud Expo East, Cloud Expo West and Cloud Expo Europe events. Our revised revenue projections for 2010 is on track for an all time record revenues since our company's inception in 1994, including media sales up in January from a year ago. As I made a reference to sponsorship and expo sales, I encourage all our sponsors to take contract option 2 which includes Cloud Expo 2010 East (New York City), Cloud Expo 2010 Europe (Prague, Czech Republic), and Cloud Expo 2010 West (Silicon Valley, California) events.
Since we announced Cloud Expo three years ago in 2007 and launched it in March of 2008 in New York City, I have been personally working with the companies that are in leadership positions as the Cloud technologies form. Today, we have close to a 100% resign rate among our sponsors for the upcoming Cloud Expo, which will take place April 19-21, 2010, at the Jacob Javits Convention Center in New York City. I would like to take this opportunity to share some tips with all our valued sponsors, exhibitors, our rock start faculty, as well as our delegates.
SYS-CON Events announced today that the 5th International Cloud Computing Conference & Expo will take place April 19-21, 2010, at the Jacob Javits Convention Center in New York City. The three-day event will offer a rich array of sessions led by exceptional speakers about the business and technical value of cloud computing with more than 80 sponsors and exhibitors on the 70,000 sq. ft. show floor and over 5,000 estimated delegates from well over 48 different countries.
SYS-CON announced today that "Cloud Expo, Inc." has spun out of SYS-CON Events, Inc. as a startup events management company effective March 1, 2010. Carmen Gonzalez was named president & CEO of Cloud Expo, Inc. Carmen served as the co-founder, president, and chief operating officer of SYS-CON Media since 1994. In this capacity, Carmen was in charge of SYS-CON's sales and marketing functions. Under her leadership, the company was named by Inc 500 as among the fastest-growing 500 privately held companies in North America three years in a row.
SYS-CON Events announced on Friday that Cloud Expo 2010 West, the 7th International Cloud Computing Conference & Expo, has been extended to four days from November 1-4, 2010, at the Santa Clara Convention Center in Santa Clara, California. Cloud Expo 2010 West total show floor space increased from 20,000 sq. ft. in 2009 to over 100,000 sq. ft. in 2010 including the expo floor. The expo floor will be open for four full days, November 1-4, 2010, in the Grand Ballrooms A through H. Half of the Cloud Expo 2010 West exhibit space had already sold out during the last West Coast event in November 2009. Cloud Expo is the world's leading Cloud-focused event since 2007, and is held five times a year, in New York City, Silicon Valley, Prague, Tokyo and Hong Kong.
Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.