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The Only Enterprise IT Event in 2010
Covering the Entire Scope of the
Cloud Computing Spectrum
  Cloud computing is steadily becoming an integral
part of the enterprise computing environment.



Cloud Expo was announced on February 24, 2007, the day the term "cloud computing" was coined. That same year, the first Cloud Expo took place in New York City with 450 delegates. Next April, Cloud Expo is returning to New York City with more than 5,000 delegates and over 100 sponsors and exhibitors.

"Cloud" has become synonymous with "computing" and "software" in two short years. Cloud Expo is the new PC Expo, Comdex, and InternetWorld of our decade. By 2012, more than 50,000 delegates per year will participate in Cloud Expo worldwide.

The cloud is certainly a compelling alternative to running all applications within a traditional corporate data center. But moving from theory into practice is where things get complicated, and this is where attending a top industry event like Cloud Expo comes in.

No one can take full advantage of cloud computing without first becoming familiar with the latest issues and trends, which is why the organizing principle of the 5th International Cloud Conference & Expo on April 19-21, 2010 - is to ensure - through an intensive three-day schedule of keynotes, general and breakout sessions, and our bustling Expo Floor - that attending delegates leave the Jacob Javits Convention Center with abundant resources, ideas and examples they can apply immediately to leveraging the Cloud, helping them to maximize performance, minimize cost and improve the scalability of their Enterprise IT endeavors.

Delegates will leave Cloud Expo with dramatically increased understanding the entire scope of the entire cloud computing spectrum from storage to security.

The Jacob Javits Convention Center is the only place to be April 19-21, 2010, if you build, sell or purchase applications or infrastructure delivered as a cloud service. End users, IT professionals and vendors are all encouraged to participate.

Whether you're an enterprise or small to medium business, you'll soon be benefiting from the Cloud. Join your peers in New York City April 19-21, and maximize those benefits already in 2010. See you in New York!
–Jeremy Geelan
Conference Chair
5th Cloud Computing Expo
SYS-CON's SOA World Expo drew more than 11,000 attendees at Jacob Javits Center
A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates!


Cloud Expo New York will feature 200+ technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
 
All the main layers of the Cloud ecosystem will be represented in the 5th International Cloud Computing Conference & Expo - the infrastructure players, the platform providers, and those offering applications. And they'll all be back to speak, sponsor, exhibit and network in this April in New York!
 
The high-energy event is a must-attend for senior technologists including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.



Themes & Topics to Be Discussed in 200+ Technical Sessions

• SaaS, PaaS, and IaaS
• Storage as a Service
• Cloud Standards
• Green IT
• Application Portability
• Automation
• High-Performance
x Computing
• Cloudsourcing
• Grid Software
• Cloud-Delivered Testing
• Performance Monitoring
x for Cloud Applications
• Vendor Lock-in vs.
x Open Cloud

• Web-scale Computing
• In-Cloud Data Encryption
• Cloud-Delivered Security
• Cloud Reliability
• Cloud Serviceability
x & Architecture
• Elastic Computing
• Secure Cloud Computing
• Cloud Management
• Cloud Databases
• Private vs. Public Clouds
• Cloud Computing &
x SOA Scalability
• Hadoop as a Service
x (HaaS)
• Internal Clouds

• Cloud Analytics
• Cloud Computing & SMBs
• Cloud Applications
• Enterprise Cloud
x Orchestration
• Fabric Computing
• Eclipse & Cloud Computing
• HPC in the Cloud
• Cloudbursting
• Multi-Cloud World
• Cloud Computing
x Interoperability
• Cloud Internetworking
• Virtual Private Inter-Cloud
• Java Enterprise Clouds



Benefits of Attending the Three-Day Technical Program
  LEARN exactly why cloud computing is relevant today from an economic, business and technology standpoint.
  HEAR first-hand from industry experts what issues and questions you should consider when evaluating cloud-based systems.
  SEE what the potential benefits - and pitfalls - are of moving to the cloud.
  DISCOVER what to look for in a cloud computing provider to ensure the security of your data and applications.
  FIND OUT how to transform a traditional data center that is less flexible and costly to a cloud computing environment that is secure, virtualized and automated.
  ATTEND our one-day Cloud Computing Bootcamp entirely FREE of charge with your “Golden Pass” delegate registration.
  MASTER how to improve business agility while lowering operating and capital costs within the enterprise.
  LEARN what works, what doesn't, and what's next.
SYS-CON Events Expo Floor at New York City’s Jacob Javits Convention Center
Benefits of Visiting the Cloud Expo Floor
  VISIT our 100+ booths, demo theaters and exhibits and ask questions face-to-face with vendors that might save your company millions of dollars.
  ENJOY special events & giveaways, happening throughout the largest Cloud conference in the world.
  WIN software and services offered by sponsors & exhibitors in various drawings
  VIEW industry movers and shakers being interviewed live at our on-site SYS-CON.TV studio.
  RELAX in our Beanbag Lounge and take advantage of our free wireless broadband.


SOA in the Cloud


The convergence of SOA and Cloud Computing is now so clear as an industry-wide trend, SOA in the Cloud track will cover rich content focus at the Cloud Expo In New York.


RIAs in the Cloud


The rise of RIAs and cloud computing are spawning the need for contextual apps that take advantage of specific functionality offered by operating systems and devices. RIAs in the Cloud track is designed to examine all aspects of RIAs and the cloud.
Articles & Feature Stories
Businesses today face a tsunami of challenges unlike it has ever faced in history: globalization, geo-political, rise of the Internet consumer, customer mind-share dynamics, proliferation of information and content to manage and maintain (with regulatory & security concerns). This requires new ways to do business: 1) provide an enriched and consistent quality customer experience; 2) conduct business over any form of electronic channel; 3) rapid adoption of new business models; 4) transact business in the most efficient & effective means possible; 5) incorporate "turn on dime" transaction workflow, and rapidly make informed decisions.
SAP, which flubbed its first billion-dollar run at the cloud, an adventure it’s still trying to salvage, has taken another tack on SaaS and released a hosted project codenamed 12sprints to public beta. The widgetry is supposed to be for collaborative decision-making and SAP is touting it as one of a kind.
Seems we are supposed to expect a line of servers called Cloudedge out of Dell this year that commoditizes species of the custom servers it makes for sites such as Facebook, Yahoo and Microsoft Azure. They’d apparently go to folks who don’t buy in such bulk for private clouds and second-tier Internet companies, according to PC World. It’s thinking very energy-efficient and small but lacking redundancy so the user’s software will have to be able to work around failure. It’s also thinking of bundling them with VMware and Microsoft. They’d compete with IBM’s Idataplex, HP’s Extreme Scale-Out machines and SGI.
SYS-CON Events announced today that CSC, a provider of technology enabled business solutions and services, has been named “Bronze Sponsor” SYS-CON's 5th International Cloud Expo 2010 East, which will take place on April 19-21, 2010, at the Jacob Javits Convention Center in New York City, and SYS-CON's 7th International Cloud Expo 2010 West, which will take place on November 1-3, 2010, at the Santa Clara Convention Center in Santa Clara, CA.
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Cloud Expo - Cloud Looms Large on SYS-CON.TV



Cloud Computing Power Panel Live from Times Square

View this panel, recorded live at the world-famous Times Square studio, featuring Werner Vogels, CTO of Amazon.com; John Engates, CTO of Rackspace; Rod Fontecilla of Booz Allen Hamilton; and Hal Stern, SVP & CTO of Sun's Global Sales Group.

John Engates, CTO of Rackspace Live From New York City
View John Engates interviewed by Jeremy Geelan at the 2nd International Cloud Computing Expo

The Future of Technology and the Cloud in the Next 20 Years
In this SYS-CON.TV interview with Bill Coleman - the "B" in BEA Systems - discusses the shape of i-Technology to Come, anticipating with uncanny prescience the developments we know today as "Cloud Computing."

Keynote: Virtualization Beyond the Datacenter
Greschler provides examples and best practices of how organizations are leveraging virtualization beyond the datacenter.

Virtualization: State of the Union
This session includes a Q&A about the industry, its players, and is highly recommended for both virtualization newcomers and experienced adopters.

The New Economics of Virtualization
This session explores the latest industry standards and open source technologies that are helping to open up the benefits of virtualization to a new segment of the market.

Cloud Expo Breaking News
SYS-CON Events announced today that CSC, a provider of technology enabled business solutions and services, has been named “Bronze Sponsor” SYS-CON's 5th International Cloud Expo 2010 East, which will take place on April ...
SYS-CON Events announced today that Microsoft has been named “Gold Sponsor” of SYS-CON's 5th International Cloud Expo (www.CloudComputingExpo.com), which will take place on April 19-21, 2010, at the Jacob Javits Conventi...
What are some of the most important cloud platform strategies any IT executive should consider? The sooner you include these concepts into your cloud roadmap, the better. In his session at the 5th International Cloud Exp...
Cloud Computing is receiving a lot of attention, and a number of companies see it as a key to increased agility and efficiency. The technology, however, is still at an early stage and many fundamental challenges need to ...
The applications in support of an enterprise exhibit a wide range of operational characteristics. That diversity is the key to business success, but it has consequences. Three different perspectives must be accommodated:...
Conference News & Updates
5th International Cloud Expo will take place April 19-21, 2010, at the Jacob Javits Convention Center in New York City. The three-day event will offer a rich array of sessions led by exceptional speakers about the business and technical value of cloud computing with more than 80 sponsors and exhibitors on the 70,000 sq. ft. show floor and over 5,000 estimated delegates from well over 48 different countries.
This year's West Coast conference attracted 2,250 delegate, more than double a year ago. As far as the expo floor goes, out of 50 sponsors and exhibitors, 46 companies confirmed during the conference that they will participate in the 2010 Cloud Computing Expo at the same or higher level.
Cloud Expo is the world's leading Cloud-focused event and is held five times a year, in New York, Silicon Valley, Europe, Japan, and Brazil. Over 200 corporate sponsors and 10,000 industry professionals became part of Cloud Expo since its inception, more than all other Cloud-related events put together worldwide. By 2012, more than 50,000 delegates per year will participate in the Cloud Expo.
SYS-CON's 4th International Cloud Expo, held on November 2 - 4, 2009, in Santa Clara, attracted more than 50 sponsors with over 2,200 delegates, a record attendance. The three content-packed days emphasized value with a rich array of sessions led by exceptional speakers about the business and technical value of cloud computing. Enjoy here our photo album of the show.
The past month has seen an unprecedented concentration of Cloud-related articles, events, tweets, and - above all - product launches, partnership announcements and M&A; moves. So is Cloud Computing, after three years, finally coming to the boil? Here, by way of allowing you to judge for yourself, SYS-CON's Cloud Computing Journal brings you a timeline of the trajectory of the Cloud so far.
Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend.
Cloud computing is a game changer. The cloud is disrupting traditional software and hardware business models by disrupting how IT service gets delivered. Entrepreneurial opportunities abound as this classic disruptive technology begins to proliferate, so it is no surprise that SYS-CON's industry-leading International Cloud Expo is going from strength to strength. Call for Papers is now open!
The talk at the Cloud Computing Expo this week in Santa Clara was all about enterprise cloud adoption. Is it real? Is it already happening? If so, who’s doing it, which applications are they running and which clouds are being tested? To a large extent, cloud computing is a victim of its own somewhat out-of-control hype cycle. Since so much has been written and discussed about the cloud in 2009, there is now a growing impatience for actual results.
The most anticipated talk of the day yesterday, at the 4th International Cloud Expo, was by the deputy CIO of the CIA, Jill Singer. Her talk was entitled, "Enterprise Cloud Computing, the Infrastructure’s Final Revenge." She acknowledged the problem with defining Cloud Computing, and then went on to give her paragraph-length definition of “the cloud”. Her talk focused on the part of the Cloud behind the firewall. “Today’s CIO must increase the flexibility of the infrastructure,” said Singer.
Yahoo aims to be one of the 800-pound gorrillas--along with Google, Amazon, and several major technology companies--in the upcoming battles for hosting dominance in the Cloud Computing space. As Shugar noted in the days before his presentation, the company "is developing and utilizing Internet-scale cloud computing services to improve the consumer experience, speed innovation, simplify operating environments, and reduce costs.
Having gone through a couple of decades worth of technology conferences, a familiar cycle occurs. For the first couple years, technology-related conferences are attended by engineers and operations people. Only after the technology has passed a couple of feasibility gates and begun to hit the business cycle do sales and marketing people take over. Cloud is now officially past the engineering phase, well into the sales phase – and the business community is scrambling to understand the implications of a virtualized world.
The first "Ulitzer New Media Power Panel" took place today at the Santa Clara Convention Center in Santa Clara, California. Streamed live to 60,000 viewers via SYS-CON.TV, the panel was moderated by Jeremy Geelan. Geelan's guests in the first power panel were Ian Thain and Tim Crawford. The first "Ulitzer Live! - New Media Conference & Expo " will take place on June 14, 2010 in New York City and will present a world class faculty who will analyze new media, content marketing strategies, social CRM, enterprise social media, personal branding tools, and many other subjects.
As of January 2010, we booked more revenue for 2010 than the entire fiscal year 2009 actuals, including unearned income with record sponsorship sales for Cloud Expo East, Cloud Expo West and Cloud Expo Europe events. Our revised revenue projections for 2010 is on track for an all time record revenues since our company's inception in 1994, including media sales up in January from a year ago. As I made a reference to sponsorship and expo sales, I encourage all our sponsors to take contract option 2 which includes Cloud Expo 2010 East (New York City), Cloud Expo 2010 Europe (Prague, Czech Republic), and Cloud Expo 2010 West (Silicon Valley, California) events.
Since we announced Cloud Expo three years ago in 2007 and launched it in March of 2008 in New York City, I have been personally working with the companies that are in leadership positions as the Cloud technologies form. Today, we have close to a 100% resign rate among our sponsors for the upcoming Cloud Expo, which will take place April 19-21, 2010, at the Jacob Javits Convention Center in New York City. I would like to take this opportunity to share some tips with all our valued sponsors, exhibitors, our rock start faculty, as well as our delegates.
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Register and Save Before February 12!
Save $800
on your “Golden Pass”!
Call 201.802.3020
or click here to Register
Early Bird Expires February 12th.


New York Call For Papers NOW CLOSED

Submit
your speaking proposal for the upcoming Cloud Expo Europe in Prague, Czech Republic
[June 21-22, 2010]


Sponsorship Opportunities
Please Call
201.802.3021
events (at) sys-con.com
SYS-CON's Cloud Expo, held each year in California, New York, Prague, Tokyo, and Hong Kong is the world’s leading Cloud event in its 3rd year, larger than all other Cloud events put together. For sponsorship, exhibit opportunites and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.

Cloud Expo TV from Times Square

Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.

Download Cloud Computing Journal & Show Guide
Cloud Computing Journal
Download PDF
Cloud Expo Show Guide
Download PDF

The World's 30 Most influential Cloud Bloggers
Cloud Expo on Ulitzer
1
Dustin Amrhein 11 Kevin Hoffman 21 Greg O'Connor
2
Ezhil Babaraj 12 Alin Irimie 22 Maureen O'Gara
3
Tony Bishop 13 Kevin Jackson 23 Mark O'Neill
4
Reuven Cohen 14 Fuat Kircaali 24 Bill Roth
5
Ernest de Leon 15 David Linthicum 25 Ellen Rubin
6
David Dean 16 Lori MacVittie 26 John Savageau
7
Ray DePena 17 Bill McColl 27 Michael Sheehan
8
Dana Gardner 18 Paul Miller 28 Roman Stanek
9
John Gauntt 19 Louis Naugès 29 John Treadway
10
Jeremy Geelan 20 Greg Ness 30 Alan Williamson

The World's Most Influential Blogs
I just got back from an action-packed week of meetings in Shanghai, China. Shanghai is one of the more exciting cities I've visited recently as they prepare for the World Expo in May as well as the upcoming Chinese New Year festivities. As a city Shanghai is a bustling modern metropolis. A c...
An interoperable cloud could help companies cut costs and governments connect constituents, say Microsoft executives. Governments and businesses alike are looking at cloud services as a way to consolidate IT infrastructure, scale their IT systems for the future, and enable innovative services and...
Yesterday, I finished my dinner in a French restaurant with traditional crème brulee. This time I’ve also ordered a small glass of Sauternes wine. Then we went to our friend’s house to follow it with some good old port. But no matter what software developers drink or eat in February 2010, one w...
We worry about VM sprawl but what about device sprawl? Management of a multitude of network-deployed solutions can be as operationally inefficient as managing hundreds of virtual machines, and far more detrimental to the health and performance of your applications. Turning them all into virtual netw...
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Past SYS-CON Events
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
 
    Cloud Expo East
cloudcomputingexpo
2009east.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009east.sys-con.com
 
    Cloud Expo Europe
cloudexpo-europe.com
 
    GovIT Expo
govitexpo.com
 
    AJAX World
ajaxworld.com
 
    SOA World
soaworld2009.com
 

Cloud Expo 2009 Allstar Conference Faculty

MARCELLO
Unisys

SHUGAR
Yahoo!

SARWAL
Oracle

COFFEE
Salesforce

KHAN
Sybase

BISCIGLI
Cloudera

BRUNETTE
Sun

FEINBERG
EMC

NAUGES
Revevol

BORUFF
CSC

NEERDAELS
Yahoo!

SNEAD
Attorney

EWE
Cenzic

SOLTERO
SpringSource

BAHAR
ParaScale

BISHOP
Adaptivity

What The Enterprise IT World Says About Cloud Expo
 
"Earlier this year one of my staff attended a SYS-CON event and returned to the office a different person. Revitalized and motivated."
  –John Funnell
Marketing Director
GDS International
 


 
"Thanks for a great event!"
  –Michael Sheehan
Technology Evangelist
Go Grid/rPath
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"Great conference and group of speakers, interesting timely announcements, and awesome networking."
  –Ricardo Sanchez
Software Architect
Myriadtech