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The Only Enterprise IT Event in 2010
Covering the Entire Scope of the
Cloud Computing Spectrum |
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Cloud computing is steadily becoming an integral 
part of the enterprise computing environment. |
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Cloud Expo was announced on February 24, 2007, the day the term "cloud computing" was coined. That same year, the first Cloud Expo took place in New York City with 450 delegates. Next April, Cloud Expo is returning to New York City with more than 5,000 delegates and over 100 sponsors and exhibitors.
"Cloud" has become synonymous with "computing" and "software" in two short years. Cloud Expo is the new PC Expo, Comdex, and InternetWorld of our decade. By 2012, more than 50,000 delegates per year will participate in Cloud Expo worldwide.
The cloud is certainly a compelling alternative to running all applications within a traditional corporate data center. But moving from theory into practice is where things get complicated, and this is where attending a top industry event like Cloud Expo comes in.
No one can take full advantage of cloud computing without first becoming familiar with the latest issues and trends, which is why the organizing principle of the 5th International Cloud Conference & Expo on April 19-21, 2010 - is to ensure - through an intensive three-day schedule of keynotes, general and breakout sessions, and our bustling Expo Floor - that attending delegates leave the Jacob Javits Convention Center with abundant resources, ideas and examples they can apply immediately to leveraging the Cloud, helping them to maximize performance, minimize cost and improve the scalability of their Enterprise IT endeavors.
Delegates will leave Cloud Expo with dramatically increased understanding the entire scope of the entire cloud computing spectrum from storage to security.
The Jacob Javits Convention Center is the only place to be April 19-21, 2010, if you build, sell or purchase applications or infrastructure delivered as a cloud service. End users, IT professionals and vendors are all encouraged to participate.
| Whether you're an enterprise or small to medium business, you'll soon be benefiting from the Cloud. Join your peers in New York City April 19-21, and maximize those benefits already in 2010. See you in New York! |
–Jeremy Geelan
Conference Chair
5th Cloud Computing Expo |
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| SYS-CON's SOA World Expo drew more than 11,000 attendees at Jacob Javits Center |
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| A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates! |
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Cloud Expo New York will feature 200+ technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
All the main layers of the Cloud ecosystem will be represented in the 5th International Cloud Computing Conference & Expo - the infrastructure players, the platform providers, and those offering applications. And they'll all be back to speak, sponsor, exhibit and network in this April in New York!
The high-energy event is a must-attend for senior technologists including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.
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| Themes & Topics to Be Discussed in 200+ Technical Sessions |
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• SaaS, PaaS, and IaaS
• Storage as a Service
• Cloud Standards
• Green IT
• Application Portability
• Automation
• High-Performance
x Computing
• Cloudsourcing
• Grid Software
• Cloud-Delivered Testing
• Performance Monitoring
x for Cloud Applications
• Vendor Lock-in vs.
x Open Cloud
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• Web-scale Computing
• In-Cloud Data Encryption
• Cloud-Delivered Security
• Cloud Reliability
• Cloud Serviceability
x & Architecture
• Elastic Computing
• Secure Cloud Computing
• Cloud Management
• Cloud Databases
• Private vs. Public Clouds
• Cloud Computing &
x SOA Scalability
• Hadoop as a Service
x (HaaS)
• Internal Clouds
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• Cloud Analytics
• Cloud Computing & SMBs
• Cloud Applications
• Enterprise Cloud
x Orchestration
• Fabric Computing
• Eclipse & Cloud Computing
• HPC in the Cloud
• Cloudbursting
• Multi-Cloud World
• Cloud Computing
x Interoperability
• Cloud Internetworking
• Virtual Private Inter-Cloud
• Java Enterprise Clouds
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| Benefits of Attending the Three-Day Technical Program |
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LEARN exactly why cloud computing is relevant today from an economic, business and technology standpoint. |
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HEAR first-hand from industry experts what issues and questions you should consider when evaluating cloud-based systems. |
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SEE what the potential benefits - and pitfalls - are of moving to the cloud. |
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DISCOVER what to look for in a cloud computing provider to ensure the security of your data and applications. |
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FIND OUT how to transform a traditional data center that is less flexible and costly to a cloud computing environment that is secure, virtualized and automated. |
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ATTEND our one-day Cloud Computing Bootcamp entirely FREE of charge with your “Golden Pass” delegate registration. |
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MASTER how to improve business agility while lowering operating and capital costs within the enterprise. |
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LEARN what works, what doesn't, and what's next. |
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| SYS-CON Events Expo Floor at New York City’s Jacob Javits Convention Center |
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| Benefits of Visiting the Cloud Expo Floor |
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VISIT our 100+ booths, demo theaters and exhibits and ask questions face-to-face with vendors that might save your company millions of dollars. |
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ENJOY special events & giveaways, happening throughout the largest Cloud conference in the world. |
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WIN software and services offered by sponsors & exhibitors in various drawings |
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VIEW industry movers and shakers being interviewed live at our on-site SYS-CON.TV studio. |
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RELAX in our Beanbag Lounge and take advantage of our free wireless broadband. |
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The convergence of SOA and Cloud Computing is now so clear as an industry-wide trend, SOA in the Cloud track will cover rich content focus at the Cloud Expo In New York.
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The rise of RIAs and cloud computing are spawning the need for contextual apps that take advantage of specific functionality offered by operating systems and devices. RIAs in the Cloud track is designed to examine all aspects of RIAs and the cloud.
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Articles & Feature Stories By Reuven Cohen  Enomaly, a global leader in Cloud Computing, today announced the launch of the Enomaly Partner Program to enhance the delivery of comprehensive cloud computing solutions to service providers (carriers, hosting companies, and others). The Enomaly partner program encompasses strategic partnerships with leading hardware technology vendors, cloud computing and storage technology companies as well as a global network of systems integrators and service providers who can provide local support and services to the numerous Enomaly customers in Asia, Europe as well as North America. Jan. 15, 2010 03:32 PM EST | By Maureen O'Gara  Claiming to have struck the tightest, most deeply integrated relationship ever seen in the industry - apparently the next best thing to one of them acquiring the other - HP and Microsoft said Wednesday that together they're going to pour $250 million over the next three years into a new cloud computing venture.
Microsoft CEO Steve Ballmer, talking up their intimacy, made it sound like what comes out the other end will make cloud computing as simple as turning on a light switch. Simplicity is their watchword.
Well this part's simple. HP apparently gets a contract to supply the boxes for Windows Azure data centers. Jan. 15, 2010 03:30 PM EST Reads: 263 | By Virtualization News  In this whitepaper we explore how mission-critical business applications – the next virtualization frontier and the focus of most current initiatives – demand more predictable service levels and faster response times, further increasing the pressures on IT operations. Jan. 15, 2010 03:30 PM EST Reads: 121 | By Maureen O'Gara  Google pushed into the crowded field of cloud storage and backup Tuesday with what appears to be the phantom GDrive although it’s not calling it that and says it isn’t that – at least not yet. It said that in a couple of weeks Google Apps users would be able to upload, access, search and share files of any type from any computer – movies, photos, music and ZIP archives – not just files in Google’s formats on its servers. Jan. 15, 2010 03:15 PM EST Reads: 149 |
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| Cloud Expo - Cloud Looms Large on SYS-CON.TV |


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Cloud Computing Power Panel Live from Times Square
View this panel, recorded live at the world-famous Times Square studio, featuring Werner Vogels, CTO of Amazon.com; John Engates, CTO of Rackspace; Rod Fontecilla of Booz Allen Hamilton; and Hal Stern, SVP & CTO of Sun's Global Sales Group.
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Virtualization: State of the Union
This session includes a Q&A about the industry, its players, and is highly recommended for both virtualization newcomers and experienced adopters.
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The New Economics of Virtualization
This session explores the latest industry standards and open source technologies that are helping to open up the benefits of virtualization to a new segment of the market. |
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Cloud Expo Breaking News By Pat Romanski  SYS-CON Events announced today that Surgient, a leading provider of automation and management software for enterprise private clouds, has been named “Gold Sponsor” of SYS-CON’s 5th International Cloud Expo (www.CloudComp... Jan. 15, 2010 03:00 PM EST Reads: 1,371 | By Elizabeth White  SYS-CON Events announced on Friday that Novell, a provider of integrated IT management software, has been named “Bronze Sponsor” of SYS-CON’s 5th International Cloud Expo (www.CloudComputingExpo.com), which will take pla... Jan. 15, 2010 02:00 PM EST Reads: 224 | By Krisandra Russo  The advent of cloud computing has changed how companies market, sell, provision and deploy new services. However, one of the less understood issues in this environment, especially for those dependent on automatic payment... Jan. 14, 2010 03:00 PM EST Reads: 728 | By Liz McMillan  Cloudscale Founder and CEO Bill McColl, on Monday, launched Cloudcel topic on Ulitzer. Cloudcel on Ulitzer offers articles on the Cloudcel platform. Cloudcel enables the world's Excel users to simply and seamlessly explo... Jan. 13, 2010 03:15 PM EST Reads: 581 | By Cloud News Desk  What are the key capabilities and benefits of an enterprise private PaaS based on a shared Java and database platform? In his session at the 5th International Cloud Expo, Mohamad Afshar, VP of Product Management at Oracl... Jan. 11, 2010 10:45 PM EST Reads: 854 |
Conference News & Updates  5th International Cloud Expo will take place April 19-21, 2010, at the Jacob Javits Convention Center in New York City. The three-day event will offer a rich array of sessions led by exceptional speakers about the business and technical value of cloud computing with more than 80 sponsors and exhibitors on the 70,000 sq. ft. show floor and over 5,000 estimated delegates from well over 48 different countries. Reads: 6,016  This year's West Coast conference attracted 2,250 delegate, more than double a year ago. As far as the expo floor goes, out of 50 sponsors and exhibitors, 46 companies confirmed during the conference that they will participate in the 2010 Cloud Computing Expo at the same or higher level. Reads: 4,523  Cloud Expo is the world's leading Cloud-focused event and is held five times a year, in New York, Silicon Valley, Europe, Japan, and Brazil. Over 200 corporate sponsors and 10,000 industry professionals became part of Cloud Expo since its inception, more than all other Cloud-related events put together worldwide. By 2012, more than 50,000 delegates per year will participate in the Cloud Expo. Reads: 3,869  SYS-CON's 4th International Cloud Expo, held on November 2 - 4, 2009, in Santa Clara, attracted more than 50 sponsors with over 2,200 delegates, a record attendance. The three content-packed days emphasized value with a rich array of sessions led by exceptional speakers about the business and technical value of cloud computing. Enjoy here our photo album of the show. Reads: 5,228  The past month has seen an unprecedented concentration of Cloud-related articles, events, tweets, and - above all - product launches, partnership announcements and M&A; moves. So is Cloud Computing, after three years, finally coming to the boil? Here, by way of allowing you to judge for yourself, SYS-CON's Cloud Computing Journal brings you a timeline of the trajectory of the Cloud so far. Reads: 4,546  Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend. Reads: 4,955  Cloud computing is a game changer. The cloud is disrupting traditional software and hardware business models by disrupting how IT service gets delivered. Entrepreneurial opportunities abound as this classic disruptive technology begins to proliferate, so it is no surprise that SYS-CON's industry-leading International Cloud Expo is going from strength to strength. Call for Papers is now open! Reads: 7,770  The talk at the Cloud Computing Expo this week in Santa Clara was all about enterprise cloud adoption. Is it real? Is it already happening? If so, who’s doing it, which applications are they running and which clouds are being tested? To a large extent, cloud computing is a victim of its own somewhat out-of-control hype cycle. Since so much has been written and discussed about the cloud in 2009, there is now a growing impatience for actual results. Reads: 4,270  The most anticipated talk of the day yesterday, at the 4th International Cloud Expo, was by the deputy CIO of the CIA, Jill Singer. Her talk was entitled, "Enterprise Cloud Computing, the Infrastructure’s Final Revenge." She acknowledged the problem with defining Cloud Computing, and then went on to give her paragraph-length definition of “the cloud”. Her talk focused on the part of the Cloud behind the firewall. “Today’s CIO must increase the flexibility of the infrastructure,” said Singer. Reads: 4,470  Yahoo aims to be one of the 800-pound gorrillas--along with Google, Amazon, and several major technology companies--in the upcoming battles for hosting dominance in the Cloud Computing space. As Shugar noted in the days before his presentation, the company "is developing and utilizing Internet-scale cloud computing services to improve the consumer experience, speed innovation, simplify operating environments, and reduce costs. Reads: 4,514  Having gone through a couple of decades worth of technology conferences, a familiar cycle occurs. For the first couple years, technology-related conferences are attended by engineers and operations people. Only after the technology has passed a couple of feasibility gates and begun to hit the business cycle do sales and marketing people take over. Cloud is now officially past the engineering phase, well into the sales phase – and the business community is scrambling to understand the implications of a virtualized world. Reads: 2,878  The first "Ulitzer New Media Power Panel" took place today at the Santa Clara Convention Center in Santa Clara, California. Streamed live to 60,000 viewers via SYS-CON.TV, the panel was moderated by Jeremy Geelan. Geelan's guests in the first power panel were Ian Thain and Tim Crawford. The first "Ulitzer Live! - New Media Conference & Expo " will take place on June 14, 2010 in New York City and will present a world class faculty who will analyze new media, content marketing strategies, social CRM, enterprise social media, personal branding tools, and many other subjects. Reads: 3,745 |
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Save $800
on your “Gold Pass” Registration! Call 201.802.3020 or click here to Register Early Bird Expires January 15th.
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Submit
your speaking proposals for the upcoming New York, Prague, California, Tokyo, or Hong Kong events. Call for
keynote opportunities!
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Please Call
201.802.3021
events (at) sys-con.com
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| SYS-CON's Cloud Expo, held each year in California, New York, Prague, Tokyo, and Hong Kong is the world’s leading Cloud event in its 4th year, larger than all other Cloud events put together. For sponsorship, exhibit opportunites and show prospectus, please contact Carmen Gonzalez. |
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| Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers. |
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| 5th Cloud Expo announces the welcome return to New York City of its full one-day, immersive "Cloud Computing Bootcamp" - led by developer-entrepreneur Alan Williamson. Founder of Blog-City.com, CTO of AW20.co.uk and creator of the OpenBlueDragon CFML runtime engine, Williamson also led both the inaugural Cloud Computing Bootcamps at this event in 2009, to rave reviews. |
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The World's Most Influential Blogs By Archie Hendryx  Advocates of FCoE will immediately mention the benefits of simplified network management, elimination of redundant cabling & switches, reduced power and heat requirements, alongside enhanced data network performance yet despite that still today the FCoE revolution failed to take place. But as the enhancement of Lossless Ethernet begins to really take shape with its promise of a non requirement for TCP/IP overheads, CEE / DCE / EEDC are now looking like viable transports for storage traffic and storage fabrics. Jan. 15, 2010 03:45 PM EST | By Salvatore Genovese  Ben Behrouzi, founder of DotNext and co-founder of Reply.com, a serial entrepreneur from the San Francisco Bay Area, initiated a relief campaign on Ulitzer for the victims of the Haiti Earthquake. In his blog entry Behrouzi calls everyone to participate on an easy Red Cross donation campaign. "Haiti needs help from everyone and the Red Cross backed by the US State Department have launched a simple viral text message based fundraising initiative to allow everybody to deliver some help to Haiti. Simply text “Haiti” to 90999 from your phone to donate $10 to the relief effort underway." Jan. 15, 2010 03:30 PM EST Reads: 302 | By Dustin Amrhein  Normally when you read or hear someone talk about application environments running on cloud platforms a lot of focus is put on provisioning and elasticity. Mainly the claims are that you should be able to very quickly provision full application environments on the cloud platform and that those environments should grow, and shrink, based on the demands on the system.
I certainly have no argument that those capabilities are important functionality for a cloud platform, but based on some recent conversations with several different users I'm beginning to think we aren't talking enough about another important feature for these solutions. That feature is the degree to which the application environments running on cloud platforms can be audited.
I certainly have no argument that those capabilities are important functionality for a cloud platform, but based on some recent conversations wit... Jan. 15, 2010 03:15 PM EST Reads: 300 | By Reuven Cohen  CloudCamp Haiti is a virtual unconference held as a public webinar. CloudCamp-in-the-Cloud builds upon the popular CloudCamp format by providing a free and open place for the introduction and advancement of cloud computing. For this event, we are raising funds to donate to the aid effort in Haiti. Using an online meeting format attendees can exchange ideas, knowledge and information in a creative and supporting environment, advancing the current state of cloud computing and related technologies. Jan. 15, 2010 09:45 AM EST Reads: 229 |
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