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Cloud Computing Expo 2009 East
Delivering Massively Scalable Enterprise IT as a Service
Now is the Time for Enterprise IT to Take the CloudVery Seriously Indeed!
4th International Cloud Computing Conference & Expo Santa Clara. CA | 2 - 4 November, 2009
Cloud Computing Conference & Expo 2009 West
Call for Papers - Closed
Cloud computing is a game changer. The cloud is disrupting traditional software and hardware business models by disrupting how IT service gets delivered.
Entrepreneurial opportunities abound as this classic disruptive technology begins to proliferate, so it is no surprise that SYS-CON's industry-leading International Cloud Computing Conference & Expo series is going from strength to strength.
Now held three times a year, in New York, Prague, and Silicon Valley, the event unfailingly attracts unprecedented numbers of developers, engineers, architects, IT managers, and hardware and software professionals of every stripe. With an ever-increasing number of companies now buying computing, storage, and networking power as they need it from the cloud, there has never been a greater need for a one-stop event that brings together players from the main layers of the Cloud ecosystem - the infrastructure players, the platform providers, and those offering applications.
Join us at the 4th International Cloud Computing Conference & Expo, being held November 2-4, 2009, at the Santa Clara Convention Center in Santa Clara, CA.
The Conference theme is â"Bringing the Economics of the Web to Enterprise IT Through Cloud Computing."
Our organizing principle is that through our intensive 3-day schedule of keynotes, general and breakout sessions, attending delegates will be assured of leaving the Conference with abundant resources, ideas and examples they can apply immediately to leveraging the Cloud, helping them to maximize performance, minimize cost and improve the scale of their endeavors.
We carefully select only inspiring, accomplished speakers who have real world examples and principles to share that can be applied to any business.
Top Keynotes, Sessions, Top Delegates The East Coast version of this event featured 100+ technical sessions from the leading industry players including Amazon, Sun, IBM, HP, Yahoo!, Salesforce, 3tera, Egenera, RightScale, Elastra, CohesiveFT, Cisco, Trend Micro, and many, many more. All the main layers of the Cloud ecosystem were represented - the infrastructure players, the platform providers, and those offering applications. And they'll all be back to speak, exhibit and network in Santa Clara, CA! The high-energy event is a must-attend for senior technologists including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.
Over the next five years, IDC expects spending on IT cloud-based services to grow almost threefold, reaching $42 billion by 2012 and accounting for 9% of revenues in five key market segments. More importantly, spending on cloud computing will accelerate throughout the forecast period, capturing 25% of IT spending growth in 2012 and nearly a third of growth the following year.
Please join us at the 4th International Cloud Computing Conference & Expo. There is no time like the present to Catch Up with The Cloud !
SOA in the Cloud
The convergence of SOA and Cloud Computing is now so clear a trend industry-wide that a new "SOA in the Cloud" track will make its first - but definitely not its last! - appearance as a new content focus within our fast-growing International Cloud Computing Conference & Expo series, now held three times a year, in New York, Santa Clara, and Prague. Cloud computing is accelerating the adoption of SOA by providing aspects of SOA on-demand.
In a recent article published at SOA World Magazine, SOA and Cloud expert David Linthicum wrote:
"Clearly, SOA and cloud computing go hand-in-hand. Cloud computing is just the ability to leverage new platforms and resources that you don't happen to own. Nothing really changes outside of that, including the need to do SOA right."
RIAs in the Cloud
Today we are witnessing a change in the way the industry thinks about software applications. The increase in SaaS application development and consumption is driving up demand for RIAs and a new set of platform technologies built specifically to develop and deliver them. Software vendors, both large and small, are now considering how best to adapt to the new paradigms of the RIA and SaaS markets, while a large number of developers are moving to RIA and SaaS application development.
Santa Clara Keynote - 4th International Cloud Computing Conference & Expo
The Time is Right for Enterprise Cloud Computing
Up to now you may have been reluctant to move your Enterprise application workloads to the cloud, fearing a lack of security in the cloud, compliance issues such as data location regulations and having to rewrite your applications. During his keynote, Rich Marcello will discuss the latest technologies and approaches that help knock down these barriers, creating the opportunity for attendees to now consider cloud managed services as part of their data center journey to secure "IT as a Service".
Rich Marcello is a senior vice president of Unisys and serves as President of Systems & Technology.
Santa Clara Keynote - 4th International Cloud Computing Conference & Expo
Cloud Computing Services at the Scale of the Internet
Yahoo! is developing and utilizing Internet-scale cloud computing services to improve Yahoo! consumer experience, speed innovation, simplify operating environments, and reduce costs. Yahoo! Cloud Services are in production today supporting web-serving properties and data processing environments. Yahoo! Cloud Services store and deliver web content, personalize content for consumers, optimize Ad selection and placement, improve search results, provide scalable virtual computing environments, and process and store enormous amounts of data to improve consumer experiences and drive innovation. This presentation will elaborate on how Yahoo! and consumers benefit from Yahoo! Cloud Services and will describe Yahoo! Cloud Services and technologies.
Shelton Shugar is SVP Cloud Computing at Yahoo!
Santa Clara Keynote - 4th International Cloud Computing Conference & Expo
Cloud Computing: Separating Hype from RealityA World of Many Clouds
Enterprises large and small are drawn by the advantages of cloud computing - pay-for-use, self-service, elastic scalability and the elimination of hardware management â resulting in very low barriers to entry and exit and high agility. However enterprises are also concerned about security, quality of service, integration, compliance, lock-in, and long term costs of public clouds. Private clouds for the exclusive use of one enterprise can mitigate these concerns by giving the enterprise greater control. This keynote will explore how enterprises are likely to adopt public and private cloud computing, building on a foundation of virtualization infrastructure and management systems.
Richard Sarwal is SVP of Development for Oracle Enterprise Manager.
How the Delivery of Virtualization is Being Transformed Simon Crosby - CTO, Citrix Systems â This session will provide IT organizations with a short- and long-term roadmap by focusing on the new delivery models for virtualization.
My Cloud, Your Cloud, Our Cloud Thorsten Von Eicken - Co-Founder & CTO, RightScale â This session will provide guidance on when and how to use public, private and hybrid clouds, using real-world examples.
Shifting Clouds: How the Cloud Landscape is Evolving Krishna Subramanian - Sr. Director Cloud Strategy, Sun Microsystems â This session will provide a framework to classify the various cloud offerings, and will explore how solutions are evolving.
Hadoop @ Yahoo - Internet Scale Data Processing Eric Baldeschwieler - VP Hadoop Software Development, Yahoo! â This session will explain what the Yahoo! distribution of Hadoop is and how it benefits the larger cloud ecosystem, including major use-cases for Hadoop @ Yahoo!
Working with Big Data and Hadoop Christophe Bisciglia - Co-Founder at Cloudera â This session will highlight the technical and business issues that make Hadoop so powerful for large scale data processing.
Accelerating Innovation with Yahoo! Cloud Serving Surenda Reddy - VP of Yahoo's Integrated Cloud and Virtualization group â This session will will elaborate on Yahoo! Cloud Serving Platform architecture and how it leverages virtualization technologies to simplify and automate our service delivery.
How the CIO Becomes a Hero Again Ric Telford - Vice President IBM Cloud Services â This session will provide a perspective on Cloud Computing's future and illustrates how the CIO can appropriately leverage Cloud to become the hero again.
Bridging the Gap Between Public Clouds and Private Clouds Agatha Poon - Sr. Analyst, Yankee Group â This session will identify key operational imperatives including location, regulatory support, security, and interoperability that help shaping a scalable, global cloud infrastructure.
Moving HPC Apps to the Cloud: The Practitioner's Perspective Victoria Livschitz - Founder & CEO, Grid Dynamics Consulting Services â This session will examine several types of HPC applications deployed on various clouds, and discuss the challenged and opportunities typical of grid deployments on the cloud.
Application Infrastructure and Middleware on Demand Sudhir Kulkarni - CTO, SellPoint â Using a customer case study this session will discuss how the configuration of middleware and deployment and run-time management of custom application can be fully automated.
A New Role in the Cloud for a Tried and Tested Schemaless Database K S Bhaskar - VP, Fidelity National Information Services â This session will discuss how schemaless database technologies are now emerging as important and highly functional engines on which to build Cloud services.
Application Delivery Networks & Cloud Computing Willie M. Tejada - Vice President, Application and Site Acceleration, Akamai Technologies â How providers of on-demand computing resources and applications can leverage ADN technologies to keep data-center build-out to a minimum while simultaneously addressing Internet delivery issues.
Hosting Primary Data in the Cloud Jeff Treuhaft - CEO & Co-Founder, Zetta â This session will explore the features that enterprises rely on to deliver required data performance and how, when and if those features can be delivered cost-effectively in cloud service offerings.
The Rich Services Cloud Charlton Barreto - Principal Architect, Intel â This session will discuss how companies can develop and deploy Rich Services Cloud applications on premise or in the Cloud, enhancing the user experience like never before.
Top Cloud Computing Security Risks Jeremiah Grossman - Founder & CTO, WhiteHat Security â In this session Jeremiah Grossman will draw from the latest WhiteHat Security Website Security Statistics Report to introduce the most prevalent software flaws putting data at risk in the cloud.
Building Scalable and Extensible RIAs on Windows Azure Ranjith Ramakrishnan - Co-Founder & CTO,Cumulux â In this session delegates will learn how to build scalable and extensible RIAs on the Windows Azure Cloud. The session will cover enabling rich and complete User Experience customizations andaddressing multi-tenant requirements.
Virtual Infrastructure: What is Required for the Cloud? Chris Barclay - Director of Product Management, Oracle â This session will examine virtualization considerations such as workload availability, performance, and integration with enterprise systems.
Rich Internet Applications in the Cloud - A Match Made in Heaven Mark Piller - Founder & Chief Architect , Midnight Coders â In this session attendees will learn about the specifics of RIA deployments into a Cloud infrastructure to enable connectivity with Flex, Flash, Silverlight and AJAX types of clients.
Application Infrastructure and Middleware on Demand Jamal Mazhar - Founder & CEO, Kaavo â Using a customer case study this session will discuss how the configuration of middleware and deployment and run-time management of custom application can be fully automated.
A New Role in the Cloud for a Tried and Tested Schemaless Database K S Bhaskar - Fidelity National Information Services â This session will discuss how schemaless database technologies are now emerging as important and highly functional engines on which to build Cloud services.
User Virtualization for Dynamic VDI and Personalized Virtual Desktops Amy Hodler - Director of Product Management, Tranxition â This session will discuss how to use best practices for bringing your users' personalized environments along to a VDI environment so you can achieve the cost benefits of VDI without imposing major disruption and lost productivity on your user base.
Migrating Collaborative Applications to the Cloud Jeff Miller - Director of Professional Services, Cloud Sherpas â This highly informative and interactive session will both explore and provide answers to the key questions that your organization should consider before moving to the Cloud.
Orchestration in the Cloud Brian E. Boruff - VP of Cloud Computing & Software Services, CSC â This session looks at how organizations with data and computing in the public and private cloud need to orchestrate processing, and recover the processing visibility necessary for the creation of digital trust.
Cloud Security - It's Nothing New; It Changes Everything! Glenn Brunette - Chief Security Architect, Sun âThis session cuts through the hype and sharpens our focus on what security means for cloud computing and other elastic, hyper-scale architectures.
Developing Advantage: Platform Leverage in the Cloud Peter Coffee - Director of Platforms, Salesforce â This session will discuss alternative development experiences in various enterprise clouds and will highlight opportunities to combine their strengths in distinctive applications.
Cloud Management: What You Don't Know Can Hurt You Stephen Elliott - Vice President of Strategy, CA â This session will discuss what customers should consider when buying services from a cloud computing partner including the most important management processes and capabilities that matter to SLAs.
Security in the Cloud: Protecting Your Cloud Apps Lars Ewe - CTO & VP of Engineering, Cenzic âThis session will address the Top 5 things you can do to protect your data and applications that run on the web and in the cloud and prevent security breaches.
Tactical Cloud Computing Kevin Jackson - Vice President, Dataline â This session will discuss the use of cloud computing technology and techniques for the support of localized and short-lived information access and processing requirements, including Cloudbursting.
The Profit Model for Cloud Computing Steve Lesem - President & CEO, Mezeo Software âThis session will examine why the concept of 'trust' is so essential and why it's the Cloud providers who have trusting relationships with customers that will triumph in the end.
Delivering Desktop Virtualization Martin Ingram - Vice President of Product Strategy, AppSense â This session will explore how by virtualizing hardware, applications and the user personality you can deliver a familiar working environment for users while simplifying management of the desktop estate.
Y! Scalable Storage and Delivery Services Chuck Neerdaels - VP Content Storage, Delivery and Edge, Yahoo! âThis session will talk about Yahoo!'s Cloud Storage and Delivery stack and how it is purpose-built to solve the business and technical challenges of Internet-scale computing.
Cloud & SaaS Proponents: Know Your Enemies! Louis Naugès - President, Revevoltr âThis session will discuss why so many CIOs and IT professionals think Cloud Comptuing and SaS is a threat to their careers and their power.
Negotiating the Virtual/Grid/Cloud Legal Minefield David Snead - Attorney-at-Law, W. David Snead, P.C. âThis session will address the legal, business and marketing issues of involved in moving into Cloud services, and what anyone entering into a new contract, or marketing to end users needs to know.
Technologies for Virtualization-Based Desktop Management Dr Monica Lam - Professor, Stanford University âThis session will describe a new approach to complete desktop management, allowing corporate IT to completely control the desktop including the operating system.
A Virtualization and Cloud Computing Security Fable Christofer Hoff - Director, Cloud & Virtualization Solution, Cisco âThis session will discuss the realities of both Virtualization and Cloud Computing security and how to deal with the things that don't change and also the things that do profoundly.
Virtualizing Resources in Production Database Systems Peter Thawley - Senior Director/Architect, Sybase âThis session will cover technical details behind virtualization techniques utilized in Enterprise database systems which go beyond server virtualization.
Trusted Computing for Virtualization Security Steve Hanna - Co-Chair, Trusted Computing Group âThis session will address the Trusted Platform Module (TPM) which is included in virtually all enterprise PCs and many servers and how it can be used for virtualized security.
Policy Enforcement in the Virtualized Data Center Hezi Moore - Sr. Founder & CTO, Reflex Systems âThis session will identify the top three challenges enterprises face when it comes to enforcing policies and outline best practices to control and audit change in policy rules across both the virtual and physical infrastructure.
Managing Sprawl and Self-Service for Virtual Machines Scott Hammond - President & CEO, newScale âThis session will explain how to use a Service Catalog of standard options to enable self-service requests while enforcing pre-approved VM images, stop dates, and policy controls.
Cloud Computing as a Strategy: Enabling IT's Evolutionary Change Tim Crawford - CIO & Vice President of Strategy, Vivo â This session will deconstruct cloud computing into the true value proposition: enhanced flexibility and ultimate alignment with the business.
Cloud Computing Bootcamp Alan Williamson - Editor-in-Chief, Cloud Computing Journal â Williamson will be repeating (on November 3, 2009) his ever-popular all-day Cloud Computing Bootcamp, to which Golden Pass delegates receive free admission.
A New Role in the Cloud for a Tried and Tested Schemaless Database Rob Tweed - Co-Founder & MD, M/Gateway â This session will discuss how schemaless database technologies are now emerging as important and highly functional engines on which to build Cloud services.
Securing the Cloud and Establishing a Level of Trust Tim Brown - VP & Security Architect, CA â This session will address security needs for cloud computing, including all aspects of the cloud paradigm ¬ Internal, Private, Public and Hybrid cloud environments.
Moving Your RIA Apps into the Cloud: 7 Challenges Matias Bagini - CEO of JRapid Corp â This session will discuss the many challenges you will face if you want to move your RIA apps into the SaaS model including multitenancy, clustering, robustness, mashups, security, productivity and multi-browser programming.
Cannibalizing Google App Engine Kevin Noonan - Software Developer , Calbane â This session will show delegates how to use Google App Engine by dismembering its computing resources and consuming each of them them in isolation.
Revolutionizing Security Through Virtualization Kevin Piper - Director of Technical Operations, Altor Networks â This session will present case study examples shared of defense and civilian agencies that have virtualized their production environment with enterprise-call virtualization servers.
Bringing Cloud Computing Down to Earth with Ultra Low-Cost Endpoints Stephen Dukker - Chairman & CEO, NComputing â This session will examine how new-generation virtualization technologies have evolved and how companies are utilizing it to create new kinds of computing and services.
Cloud Computing Drives Real World Enterprise IT Value Watson Wat - VP of Technology/CTO Oracle On Demand â This session will assess current and future cloud capabilities relative to mainstream enterprise IT requirements and help real world enterprises better understand how best they can leverage cloud computing.
Building Scalable and Extensible RIAs on Windows Azure Bhushan Nene - Principal Architect, Platform Evangelism, Microsoft â In this session delegates will learn how to build scalable and extensible RIAs on the Windows Azure Cloud. The session will cover enabling rich and complete User Experience customizations and addressing multi-tenant requirements.
Does Enterprise-Class Cloud Storage Really Exist? Moe Kermani - CEO and President, Bycast â This session will discuss the required infrastructure components to deliver an enterprise-class Cloud storage service that is fully supported by service level agreements.
Law in the Cloud - How Lawyers and Clients Both Benefit Charley Moore - Founder & CEO, RocketLawyer.com â This session will examine how cloud computing is enabling lawyers to practice law online, while making it easier and more affordable for consumers and small business owners to get legal things done.
Cloud Storage - Cutting Through the Hype Cameron Bahar - Founder & CTO, ParaScale â This session will detail cloud storage customer examples and the benefits using real-world use cases complete with lessons learned and best practices.
Case Study: Disaster Recovery in the Storage Cloud Tony Langenstein - Director of Infrastructure, Iowa Health System â This session will share lessons learned from delivering private cloud storage services to its state-wide constituents including 11 hospitals and 130+ clinics.
Virtualization Power Panel
The Virtualization Power Panel discusses all the latest issues and
implementation strategies for Virtualization technologies.
Virtualization: State of the Union
This session includes a Q&A; about the industry, its players, and is
highly recommended for both virtualization newcomers and experienced
adopters.
The New Economics of Virtualization
This session explores the latest industry standards and open source
technologies that are helping to open up the benefits of virtualization
to a new segment of the market.
SYS-CON's International Cloud Computing Conference & Expo, held each year in California, New York and Prague is the leading event covering the fast-emerging Cloud Computing market for Enterprise IT professionals. Co-located with the International Virtualization Conference & Expo, the combined event will surely deliver the #1 i-Technology educational and networking opportunity of the year for those seeking to establish a market lead anywhere in the multiple layers of the Cloud Computing ecosystem.
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.
Cloud Computing Bootcamp
Cloud Computing Expo 2009 West announces the welcome return to the West Coast of its full one-day, immersive "Cloud Computing Bootcamp" - led by developer-entrepreneur Alan Williamson. Founder of Blog-City.com and creator of the OpenBlueDragon CFML runtime engine, Williamson also led the inaugural Cloud Computing Bootcamp at this event last year, to rave reviews.
Cloud Computing Journal aims to help open the eyes of Enterprise IT professionals to the economics and strategies that utility/cloud computing provides. Cloud computing - the provision of scalable IT resources as a service, using Internet technologies - potentially impacts every aspect of how IT deploys and operates software.
Cloud Computing Conference & Expo 2009 West Allstar Conference Faculty Lineup Will Include...
"Ultimately, we believe that advancement in cloud computing technology will be driven by open source initiatives where large communities of engineers can collaborate and develop new code for the new applications and demands posed by the cloud model," says Shelton Shugar, SVP Cloud Comp...
SYS-CON Events announced today that RightScale, the recognized leader for scalable and resilient cloud computing management, was named "Bronze Sponsor" of SYS-CON's 4th International Cloud Computing Conference & Expo (www.cloudcomputingexpo.com), which will take place on November 2 - 4...
SYS-CON Events announced today that Yahoo!, a leading global Internet brand and one of the most trafficked Internet destinations worldwide, was named "Platinum Sponsor" of SYS-CON's 4th International Cloud Computing Conference & Expo (www.CloudComputingExpo.com), which will take place ...
SYS-CON Events announced today that Oracle, the world's leading supplier of software for information management and the world's second largest independent software company, was named "Platinum Sponsor" of SYS-CON's 4th International Cloud Computing Conference & Expo (www.cloudcomputing...
When application performance is not what the cloud customer expected, whoâs at fault? The cloud providerâs infrastructure? The application ownerâs code? The platform vendorâs deployment tools? The external services the application uses? The database tier? The answers to these questions...
SYS-CON Events announced today that Sal Visca, CTO of Technology Development for SAP, will be presenting at the upcoming Cloud Computing Conference & Expo (www.cloudcomputingexpo.com) this coming November 2-4, 2009, in Santa Clara, California. His session will be entitled âNext-Generat...
"Jahia in the Cloud provides our customers with additional options for optimal flexibility and continuous support," said Emmanuel Garcin, Vice President and General Manager of Jahia North America, as Jahia.com launched Jahia in the Cloud on the Amazon Elastic Compute Cloud (Amazon EC2)...
myDIALS, a leading vendor of operational performance optimization solutions, today announced the integration of myDIALS 3.0 with the NetSuite cloud computing platform. myDIALS' Software as a Service (SaaS)-based business intelligence dashboards enable operational users to consistently ...
Half the apps on the Internet are written in PHP. That gives Zend Technologies, the PHP house, a stake in the cloud. So itâs rounded up cloud merchants Microsoft, IBM, Rackspace, GoGrid and Nirvanix and has gotten them to support its new open source drive to create a so-called Simple A...
Dell demonstrated the industryâs first Single Root I/O Virtualization (SR-IOV) solution based on industry standards using technologies from Intel and Citrix to help improve virtualization performance across networked servers and storage. The companies collaborated to develop technology...
Debra Chrapaty, Microsoftâs corporate VP of Global Foundation Services, the person responsible for the strategy and infrastructure platform under Microsoft Live, Cloud and Online Services worldwide including its physical infrastructure, security, operational management, global delivery...
Adobe has put out what it calls Flash Platform Services for Distribution, an online, hosted, pay-per-use service for advertisers and content publishers to promote, measure and monetize web applications and games across social networks, desktops and mobile devices. The widgetry is suppo...
First Web 2.0 conference was held October 5-7, 2004 at the Hotel Nikko in San Francisco. Lot has happened in the last five years like the theme “Web as Platform” as a terminology is dead and has been replaced by “Cloud Computing“. In this year’s hype cycle...
The round of applause that greeted the suggestion that Ken Cron be promoted from Interim CEO to full CEO of Computer Associates International (renamed as CA as one of the first action items by John Swainson) left a smile on the face of Chairman Lewis Ranieri at the company's annual sha...
Many IT managers would love to move some of their applications out of the enterprise data center and into the cloud. It's a chance to eliminate a whole litany of costs and headaches: in capital equipment, in power and cooling, in administration and maintenance. Instead, just pay as you...
I was already thinking about the insecurity of cell phone communications because Molly Dolesalek reported on them in Processor Magazine. "It's fairly easy to tap into a cell phone conversation, but the business world doesn't really understand that," Dunleavy says. For that reason, he b...
Welcome to our enterprise cloud computing blog where we'll share our perspectives on cloud computing trends and best practices for the enterprise. We're a team with extensive experience in IT software and systems (learn more about us), and we're passionate about the opportunity that cl...
Your companyâs online popularity, reputation and ultimately success is derived from two core things â what you say, and what others say about you. Letâs address these communication elements as âattributed source informationâ (ASI). âAttributedâ from the perspective that there is in fac...