PALO ALTO, CA -- (Marketwire) -- 09/15/09 -- Zoove, provider of the patented abbreviated dialing mobile direct response marketing service, today announced the first close of a $13 million Series C funding round. The funding will support the aggressive growth of the company, and the United States launch of cross-carrier abbreviated dialing code (ADC) services using ## (PoundPound) and ** (StarStar) abbreviated dialing codes. Investors participating in the round include Highland Capital Partners, Worldview Technology Partners and Cardinal Capital Partners.

"With this new round of funding Zoove will move forward to roll out the abbreviated dialing mobile direct response marketing platform across the major US carriers," said Tim Jemison, Co-founder and Chief Executive Officer of Zoove. "StarStar dialing will provide brand advertisers, agencies and media companies with a uniform and universal call to action in their advertising. Verizon's participation in the round indicates how powerful and important ADCs and mobile direct response are to the growth of mobile marketing, and how big the opportunity is for Zoove."

Zoove's patented mobile direct response marketing platform enables marketers to easily engage consumers in interactive campaigns via a mobile phone through simple dialing. Less complicated than text messaging direct response, dialing a unique ## or ** code is as simple as calling a phone number, and can immediately deliver to a consumer's device a wide variety of follow on user-targeted responses, such as a text message, a link to a web page, a video, an image, or product information downloaded to the phone. Dialing an ADC can also result in a voice call to a call center or interactive voice response (IVR) system.

"Brand advertisers are constantly seeking more effective direct response mechanisms to engage and interact with mobile consumers and Zoove's ubiquitous mobile direct response marketing platform will give them that capability," said Sean Dalton, General Partner at Highland Capital. "We are excited about the possibilities that this opens up for the integration of traditional advertising with mobile devices as a direct response and customer engagement platform."

"Zoove has continued to make fantastic progress with customers and with their products and we believe they are poised to revolutionize mobile marketing," noted Tim Weingarten, General Partner at Worldview Technology Partners. "The entire board of directors continues to have high confidence in Zoove's ability to execute and deliver extraordinary value to its customers and partners."

About Zoove -- Zoove delivers the only mobile direct response marketing service that enables brands and advertisers to bridge off- and on-line advertising via the mobile phone with a simple, consumer-driven call-to-action. Zoove's abbreviated dial codes (ADCs) can be dialed by any mobile phone in the United States, and can deliver to the user a variety of direct response offers. Powered by the Zoove Service Platform, a carrier-class service delivery platform delivering mobile direct response through the largest US mobile operators, Zoove enables consumers to interact with advertisers, brands, and media companies by Simply Dialing. For more information, please visit www.zoove.com.

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