| By Dana Gardner |
Article Rating: |
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| August 13, 2009 04:00 PM EDT |
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280 |
I keep hearing about how powerful social media is for gathering insights from the IT communities and users. Yet I rarely see actual market research conducted via the social media milieu.
So now's the time to fully test the process. I'm hoping that you users and specifiers of enterprise software middleware, SOA infrastructure, integration middleware, and enterprise service buses (ESBs) will take 5 minutes and fill out my BriefingsDirect survey. We'll share the results via this blog in a few weeks.
We're seeking to uncover the latest trends in actual usage and perceptions around these technologies -- both open source and commercial.
How middleware products -- like ESBs -- are used is not supposed to change rapidly. Enterprises typically choose and deploy integration software infrastructure slowly and deliberately, and they don't often change course without good reason.
But the last few years have
proven an exception. Middleware products and brands have shifted more rapidly than ever before.
Vendors have consolidated, product lines have merged. Users have had to grapple with
new and dynamic requirements.
Open source offerings have swiftly matured, and in many cases advanced capabilities beyond the commercial space. Interest in SOA is now shared with anticipation of
cloud computing approaches and needs.
So how do enterprise IT leaders and planners view the middleware and SOA landscape after a period of adjustment -- including the
roughest global recession in more than 60 years?
This brief survey, distributed by
BriefingsDirect for
Interarbor Solutions, is designed to gauge the latest perceptions and patterns of use and updated requirements for middleware products and capabilities. Please take a few moments and
share your preferences on enterprise middleware software. Thank you.
Take the brief online survey.
At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com.
As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions.
This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information.
As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.
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