"SOA serves as the foundation for the move into the cloud," stated Dr. Kareem Yusuf, Director Product Management, WebSphere Software, IBM, in his keynote at SOA World Conference & Expo in NYC Tuesday.

"What are the characteristics of the cloud?" Dr Yusuf then asked. Shared infrastructure, self-service capabilities, and the fact that it will be virtualized are several that he mentioned. He also noted that two things stand out about the cloud - self-service access and management, and elastic scaling.

"What we are actually doing with the cloud comes down to cloud services," stated Dr Yusuf. "What kind of service do you want to provide as the cloud becomes a means of delivering that service."

He then categorized three types of cloud-based services:

1. Infrastructure as a Service
2. Platforms as a Service
3. Applications as a Service

It's first and foremost about service. You then apply SOA to this as SOA is a way of thinking how to build this service. SOA, in effect, really shapes how you deliver and leverage cloud-based services, Dr. Yusuf noted.

Toward the end of his keynote, Dr Yusuf stated that there is an evolution in how software is delivered. And cloud computing and SOA share a unique relationship that will help to pave the way for both the creation and adoption of cloud solutions.

More Than 60 Companies Sponsored or Exhibited at Cloud Computing Expo New York April 2009
Cloud Computing Conference & Expo West and East (past two events) were sponsored by more than 60 leading global cloud computing technology providers, including: 3Tera, Active Endpoints, AppSense, AppZero, Aria Systems, CA, Inc., Certeon, Cloud.com, Composite Software, Cordys, Corporate Technologies, Cycle Computing, DataDirect Technologies, EMC,, ExactTarget, FreedomOSS, IBM, Intel, Intel SOA Products Group, iTKO, J9 Technologies, Krugle, LynuxWorks, MeettheBoss.com, Metron, Microsoft, mindSHIFT, Moderro Technologies, Mosso, Nastel, Netmagic Solutions, OpenSpan, ParaScale, Platform Computing, QuantumXML, Red Hat, RightScale, Sensedia, Sun Microsystems, Supermicro, Symantec, Tap In Systems, Tranxition, Tripwire, VIRTERA, VMware, Web Age Solutions, and Zeus Technology.

More Than 100 Sponsors and Exhibitors Expected in Silicon Valley
Upcoming Cloud Computing Conference & Expo 2009 West event, which will take place November 2-4, 2009, at the Santa Clara Convention Center in Silicon Valley is estimated to have more than 100 sponsors and exhibitors.

For sponsorship and exhibit opportunities please contact Cloud Computing Expo sales department at 201 802-3021 (events at sys-con.com).

Cloud Computing Expo New York April 2009 Sold Out With Record Participation
2nd International Cloud Computing Conference & Expo, colocated with 5th International Virtualization Conference & Expo presented the most distinguished faculty of speakers on any technology conference taking place in 2009. Speakers, general session and keynote presenters included such names as: ,Ajay Anand (Yahoo!), Alan Williamson (AW 2.0 Ltd), Anthony Arrott (Trend Micro), Bill McColl (Cloudscale), Bob Quinn (3Leaf Systems), Brian H. Prince (Microsoft), Brian Zanghi (Kadient), Bryan Wade (ExactTarget), Clod Barrera (IBM), Daniel Beveridge (VIRTERA), David Bernstein (Cisco), David Bressler (Progress Software), David Douglas (Sun Microsytems), David Linthicum (Blue Mountain Labs), Doug Tidwell (IBM), Ed Sullivan (Aria Systems), Glenn Brunette (Sun Microsystems), Jeff Bauer (Forbes.com), Jeremy Geelan (SYS-CON Media), Jim Rymarczyk (IBM), Joe Gregorio (Google), Joel York (Xignite), John Barr (Yieldex), John du Pre Gauntt (Media Dojo), John Laferriere (Corporate Technologies), Jon Pyke (Cordys), JP Morgenthal (J.P. Morgenthal Blog), Kenneth Oestreich (Egenera), Kevin L. Jackson (Dataline), Kristof Kloeckner (IBM), Lucian Lipinsky de Orlov (VIRTERA), Martin Ingram (AppSense), Matt Holleran (Emergence Capital), Michael Hill (IBM), Omer Trajman (Vertica), Owen Garrett (Zeus Technology), Patrick Kerpan (CohesiveFT), Pau Garcia-Mila (eyeOS), Peter Coffee Salesforce.com), Peter Nickolov (3Tera), Phil Fritz (IBM), Prasad Rampalli (Intel), Raghavan Srinivas (Intuit), Ranjith Ramakrishnan (Cumulux), Reuven Cohen (Cloud Interoperability Forum), Rich Wolski (University of California), Ronnie Thomson (Quark), Russ Daniels (HP), Sajai Krishnan (ParaScale), Scott Wiener (Cloud9 Analytics), Simon Wardley (Canonical), Stephen Elliot (CA), Steve Milroy (OnTerra Systems), Stuart Charlton (Elastra), Thorsten von Eicken (RightScale), Tien Tzuo (Zuora), Tim Crawford (Stanford University), Vik Chaudhary (Keynote Systems), Warren Wilbee (Microsoft), Werner Vogels (Amazon.com), William Fellows (The 451 Group).

Cloud Computing Technology Providers and Contributors in 2009
The following companies are among the providers and contributors of Cloud Computing technology: 10Gen, 3Leaf, 3Tera, Absolute Performance, Accenture, Akamai, Amazon.com, Appirio, Appistry, Areti Internet, Boomi, Box.net, Canaan Partners, Cloud9 Analytics, CloudWorks, CNI Systems, CohesiveFT, CSRware, DataDirect, Dell, DNAmail, eBay, Elastra, EMC, EngineYard, Enki Consulting, Enomaly, Excelian, Flexiscale, Fortress ITX, Forum, GigaSpaces, GoGrid, Google, HP, IBM, IBRIX, Joyent, JumpBox, Layered Technologies, Level 3 Communications, Linxter, LongJump, MDV, Microsoft, Moka5 (MokaFive), Mosso, NewServers, Nirvanix, Ocarina Networks, OpSource, Panorama Software, Peer1 Networks, Pervasive Software, Platform Computing, PLX Technology, Qlayer, Rackspace, RampRate, Red Hat, RightScale, rPath, Salesforce.com, ServePath, Skills Matter, Skytap, SnapLogic, SOASTA, Sun Microsystems, Symphoniq, Symphony Services, Tap In Systems, Teneros, Terremark, Transitive Corporation, Univa UD, Verizon Business, Vertica, VMware, XCalibre, Zabovo.com, ZOHO and Zuora.

Virtualization Technology Providers and Contributors in 2009
The following companies are among the providers and contributors of Virtualization technology: 3PAR, Accellion, Acronis, Actional, Active Endpoints, ActiveGrid, activePDF, ActiveServers, ActiveState, Actuate, Adaptec, Agile Software, AGiLiENCE, Agilysys, Akorri, AlachiSoft, Alter Logic, Altor Networks, Altova, AMD, AMDAHL, Amentra, Amyuni, anacubis, Apani, APC, Appcelerator, AppSense, AppStream, Array Networks, Ascential, Astaro, Attune Systems, Autodesk, AutoVirt, Availl, Avanade, Azul Systems, Barracuda Networks, BEA Systems, B-hive, Black Duck Software, Blackbaud, Blade Network Technologies, Blue Coat, Blue Lane, BlueArc, BlueNote Networks, BluePheonix Solutions, BMC Software, Borland, Bristol Technology, Brix Networks, BroadVision, Brocade, Burton Group, Business Objects, CA, CalAmp, Cassatt, Cast Iron Systems, Catbird, Cayenne Technologies, Ceedo Technologies, Cenzic, Certeon, CiRBA, Cisco Systems, Cision, Citrix Systems, ClearApp, ClearCube Technology, CollabNet, Compass America, Composite Software, Compugen, Compuware, Configuresoft, Continuity Software, Coraid, Courion, Coyote Point Systems, Crescendo Networks, CSC, DataCore, DataSynapse, Dell, Desktone, Digipede Technologies, Double-Take Software, Ecora Software, EDS, eG Innovations, Egenera, Elastra Corporation, Electric Cloud, Embotics, EMC Corporation, Emulex, Endeavors Technology, Enigmatic Corporation, Enterprise Management Associates, Entuity, EqualLogic, Ericom Software, ESRI, EVault, eXludus Technologies, F5 Networks, FalconStor, FastScale Technology, Foedus, Force10 Networks, Fortisphere, Forum Systems, Fujitsu, GemStone Systems, Getronics, GlassHouse, Green Hills Software, Grid Dynamics, GridGain Systems, GT Software, Hitachi, HP, Hyper9, Hyperic, IBM, ICEsoft, IGEL Technology, Illumita, ILOG, IMEX Research, Information Builders, Ingres, InstallFree, Integrien, Intel, Intellium, International Computerware, iTKO LISA, JBoss, Juniper, KACE, Kidaro, LeftHand Networks, Leostream, Lifeboat Distribution, Liquid Computing Corporation, Liquid Technology, Lynux Works, Mainline, ManageIQ, Managed Methods, ManageSoft, Marathon Technologies, McAfee, Mellanox Technologies, Microsoft, Mid-Atlantic Computers, Mindbridge Software, Mindreef, MKS, MonoSphere, Motorola, MQSoftware, mySoftIT, NASTEL, Ncomputing, NEC, Neocleus, NeoPath Networks, Neoware, NetApp, Netegrity, Neterion, Netuitive, Neverfail, Nexaweb, NextAxiom, Nimbus, Nimsoft, Niyuta, NoMachine, Novell, ONStor, Opalis Software, Open Kernel Labs, OpenSpan, OPNET Technologies, Optaros, OpTier, Oracle, Pano Logic, Parallels, Parasoft, Perforce Software, PHD Technologies, Phoenix Technologies, Phurnace Software, Pillar Data Systems, PlateSpin/Novell, Progress Software, Prolifics, ProSync Technology, Provision Networks, QLogic, Quest Software, Racemi, Raritan, Raxco Software, Red Hat, Reflex Security, Resolution Enterprises, RingCube Technologies, Riverbed Technology, Rogue Wave Software, RSA Security, Sagnet Solutions, SanDisk Corporation, SAP, SAVVIS, ScaleMP, Scalent Systems, Seanodes, Secure Command, Secure Computing, Sentillion, Shavlik Technologies, ServInt Internet Services, Silpion IT Solutions, SIMtone, Skytap, Skyway Software, Software AG, Sonasoft, SourceGear, Splunk, StackSafe, SteelEye Technology, StillSecure, StoneFly, Stonesoft, Stoneware, StoreVault, StrikeIron, STT WebOS, Sun Microsystems, SunGard, Supermicro Computer, Surgient, SWsoft, Sybase, Symantec, Systar, TBD Networks, Tenfold, TheInfoPro, Thinstall, Third Brigade, TIBCO Software, Tidal Software, Tideway Systems, TOA Solutions, TRANGO Virtual Processors, Trend Micro, Tresys Technology, Trigence, Tripwire, Ulteo, Unisys, United Devices, VaST Systems, VDIworks, VeeAm Software, Verari Systems, Verio, VeriSign, Vicom Computer Services, VirtenSys, Virtera, Virtual Iron, VirtualLogix, Virtugo Software, Virtutech, VisionCore, Vizioncore, VKernel, VMLogix, vmSight, VMware, Vordel, vThere-Sentillion, Vyatta, WaveMaker, Web Age Solutions, WSO2, Wyse Technology, XDS, XenoCode, Xiotech, xkoto, Xsigo Systems, Zenith Optemedia, Zeus Technology.

SOA Technology Providers and Contributors in 2009
The following companies are among the providers and contributors of SOA technology: 3PAR, Accenture, AccessFlow, Active Endpoints, Active PDF, ActiveState, ADP, Agile Path, Agilent, Akamai, Altova, Amber Point, AMD, Antenna, Apatar, APC, Appcelerator, Appistry, AppSense, AppStream/ Symantec, Apptricity, Astaro, Asychrony, Attune Systems, Autodesk, Avorcor, Aztec Software, Azul Systems, BEA, B-hive, Black Duck Software, Blue Coat, Blue Note Networks, BMC, Borland, Business Objects, CA, Cacheon, CapClear, Cast Iron Systems, Ceedo, Certeon, Cherry Road Technologies, Cigna, Cisco, Cision, ClearApp, Cognos, Component Source, ComponentOne, Composite Software, Compuware, Coral8, Covalent, Cretaceous Software, Critical Watch, Crosscheck Networks, Curl, DataDirect, DataSynapse, Day Software, eBay, Elementool, Elixir Technology, Embarcadero, EMC, Endeavors Technologies, Ensim Corporation, Entegrity, Enterprise DB, Epicor, ESRI, Evident Software, eviware, F5 Networks, Farata Systems, Fiorano, Forum Systems, Freedom OSS, Fujitsu, GemStone Systems, GigaSpaces, Green Hills Software, Grid Dynamics, GT Software, GXS, HCL Technologies, Herzum Software, HP, IBM, Illustro, ILOG, Informatica, Infragistics, Infusion Developers, Initiate Systems, InstallFree, Intel, Intelesis, Intellium, InterSystems, Intrepid Solutions, Intuwave, IONA, IT Toolbox, Itellix, iTKO, JackBe, Jive Software, JNet Direct, Juniper Systems, JustSystems, Kaazing, Kapow Technologies, Kidaro, Krugle, Laszlo Systems, Layer 7 Technologies, Levanta, Lingo Systems, Lombardi Software, Magic Software, Managed Methods, McAfee, Megapath, Mellanox Technologies, MG Software, Microsoft, Mindbridge, Mindreef, MindTouch, MiracleSoft, MKS, MomentumSI, MQ Software, Mule Source, NASTEL, Nexaweb, NextAxiom, Nextel, Nokia, Nortel Networks, OASIS, Object Builders, ObjectFocus, Odyssey Software, Opalis, Openmake Software, OpenSpan, OpTier, Optio Software, Oracle, Parallels, Parasoft, Pervasive Software, PlateSpin/ Novell, Progress Software, Prolifics, Protecode, Quest Software, Questra, Raxco Software, Recursion Software, Red Hat, Reflex Security, Research & Markets, RadiantLogic, Ring Cube Technologies, Riptide Software, Rogue Wave Software, rPath, RSA Security, SAIC, Salesforce.com, SAP, Satyam, Scalent Systems, Seagull Software, Securent, Sherpa Software, Sierra Systems, Skytap, Skyway Software, SOA Software, Software AG, Sonic Software, SourceGear, Spike Source, Splunk, SpringSource, Starcom Worldwide, Stoneware, Stonewater Systems, Strike Iron, Sun Microsystems, Sybase, Tenfold, Thinstall, TIBCO, Tidal Software, Tideway Systems, Trivera Technologies, TwoConnect, Vastera, Verari Systems, Verio, Vertigo, Vignette, Virtual Iron, Visual Mining, Vitria, VMware, Vocus, Vordel, Web Age Solutions, webmethods, Whizlabs Software, Wipro, WSO2, XAware, Xsigo Systems, ZapThink and Zimbra.

AJAX & RIA Technology Providers and Contributors in 2009
The following companies are among the providers and contributors of AJAX & RIA technology: 1&1 Internet AG, 3Tera, 4D, Accenture, ACCESS Systems America, AccuRev, Active Endpoints, Active Inquiry, ActiveState, Actuate, Adaptive Blue, Adaptive Path, Adobe, Agitar Software, Ajax13, Akamai Technologies, Alfresco, Allurent, Altova, Amazon.com, AppApliance, Appcelerator, Appeon, Apple, Applibase, Apress, Aptana, Ask Pivot, ASPAlliance, Asperon, Astreya, Altassian Software Systems, Avenue A/ Razorfish, Aztecsoft, Azul Systems, BackBase, Barracuda Networks, Baynote, BEA Systems, Black Duck Software, Blogtronix, BlueFolder, BlueTie, Borland, Bottomline, Bungee Labs, CambrianHouse, Canoo Engineering AG, Cassatt, Cast Iron Systems, Catalyst Resources, Cenzic, CG Principals, Cherry Road Technologies, Chordiant Software, CIGNEX Technologies, Cisco Systems, Cision, Citrix Systems, Claria Corporation, Clearspring, CMS Watch, Codign, Coghead, Cognizant Technology Solutions, ComponentArt, ComponentOne, ConceptSolutions, Conduit Connect, Conference Guru, Coradiant, CoreSpeed, Corizon, Crescendo Networks, Crosscheck Networks, CSS Group, cStar Technologies, CSW Group, Curl, Cynergy Systems, Dassault Systems, DataDirect, Day Software, dCongo, deCarta, Dragonfly Software Solutions, DreamFace Interactive, Dynamic Toolbar DTX, DynaTrace, E*Trade, Edream Solutions, EDS, EffectiveUI, Egnyte, Elastic Path Software, Elementool, eLink Business Innovations, EMC, Encanvas, ESRI, ESRIA, Etelos Systems, etouch, Evans Data Corporation, Ex Machina, Exadel, eXo Platform SAS, exorbyte, Experian, F5 Networks, FAST, Feedback FX, Fig Leaf Software, Fiorano Software, FiveRuns Corporation, Foedus, Foldera, Force10 Networks, Fortify Software, Forum Systems, Fotango, Freewebs, froglogic, Funambol, FundingPost, Fusion Technologies, GemStone Systems, Genuitec, Gizmox, Glassbox, Global Computer Enterprises, GoGrid, Gomez, Google, GreenHat Software, GreenPoint, GroupLink, Groupware Technology, HCL Technologies, Helmi Technologies, Hitachi, HP, Hurox, Hydus, Ibiza Software, IBM, ICEsoft, IDV, idyna TECH, IEEE, ILOG, Impetus, iNetOffice, Infinlogic, Infragistics, Ingres, Inimit Technologies, Innominds Software, Innoopract, Instantiations, Intel, IntelliObjects, Intellium, Interactive Networks, InterSystems, Intuit, IONA, IP Unity, Isomorphic Software, IT Mill, ITtoolbox, Izenda, JackBe, JadeLiquid Software, Jaduka, JasperSoft, Javeline, JBoss, JetBrains, Jive Software, Joomla!, Kaazing, Kapow Technologies, Kasamba, KCSA Worldwide, Keane, Keynote Systems, KNOVE Software, Krugle, Laszlo Systems, Lawson Software, layeredtech, LeapTag, Levanta, Liferay, Lightstreamer, Liobridge, Lombardi Software, Lookout Software, M/Gateway, Mainsoft, Mapsolute, Marathon Technologies, MaxiScale, MB Technologies, Mercury Computer Systems, Metia Software, Microsoft, Midnight Coders, Mindquarry, Mindshare, MindTouch, Molecular, MomentumSI, Murano Software, NDMC, Neocleus, Neotys, Netfective Technology, Netmite, Newput Corporation, Nexaweb, Nextapp, NextAxiom, Nirvanix, Nitobi, Nokia, Northwoods Software, Novell, Novulo, NSIcom, OASIS, ObjectWave, OHM Systems, One Team Technologies, OpenLink Software, OpenLogic, OpenSpot, Openwave Systems, OPNET Technologies, OpSource, Oracle, Originate Labs, OSAF, Parasoft, Passport Corporation, Pathfinder Technologies, Pentaho, Perforce Software, Pervasive Software, Pixsy Corporation, Plaxo, Polaris, Prequent, Primavera Systems, PushToTest, QLogic, Quasar Technologies, Quasidea Development, Quest Software, Racepoint Group, Rackable Systems, Radialpoint, RadView Software, Raining Data Corporation, Real Networks, Reareden Commerence, Recursion Software, Red Hat, Roaring Penguin Software, Roundarch, Salesforce.com, Sandvine, SAP, Saven Technologies, Scalix, Semotus Solutions, Serebrum Software, Servoy, SharpStyle Labs, SkyCom Corporation, SkyFire, Skyway Software, SnapLogic, SOA Software, Sofia Technology, Software AG, Software FX, Software Research, SolovatSoft, Sonic Software, Sonoa Systems, SoonR, Sourcio, SpanStrategies, Splunk, SST, Stampede Technologies, Starcom Worldwide, StartForce, Strangeloop, StreamFoundry, Sugar CRM, Summit Software, Sun Microsystems, Sybase, Tavant Technologies, Telcontar, Tele Atlas, telepark, telerik, Tellme Networks, Tersus Software, ThinkFree, Thinwire, TIBCO, TMP Worldwide, TopQuadrant, TansFirst, Trivera Technologies, UI Foundry, Userplane, Valtech, Value Labs, Venyo, Vertex Logic, Vignette, Virtua, Virtusa, Visible Measures, Visual Mining, VMware, Voxeo, WatchFire, Wavemaker, Web Spiders, WebEx, Webtide, Whizlabs Software, Wily, WorcsNet, Wrike, Wrox, WSO2, Xenos, Xignite, Xucia, Xythos Software, Yahoo, Zapatec, ZCubes, Zimbra, ZOHO and Zoovy.