OPENING KEYNOTER: Dr Werner Vogels, VP & CTO, Amazon.com DAY TWO KEYNOTER: Dr Kristof Kloeckner, Cloud Computing CTO, IBM

With the advent of Cloud Computing, the cost of computation, application hosting and content storage and delivery is plunging fast by several orders of magnitude.

This is why many analysts and industry-watchers believe that Cloud Computing is changing not just the technology landscape but also the entire nature of the business models that underpin successful software and hardware companies.

Entrepreneurial opportunities abound as this classic disruptive technology begins to proliferate and the 2nd International Cloud Computing Conference & Expo, being held 30 March - 1 April 2009 in New York City, is going to be the biggest ever conference specifically devoted to delivering and/or using massively scalable Enterprise IT as a service using Internet technologies.

Our organizing principle is that through our intensive 3-day schedule of keynotes, general and breakout sessions, attending delegates will be assured of leaving the Conference with abundant resources, ideas and examples they can apply immediately to leveraging the Cloud, helping them to maximize performance, minimize cost and improve the scale of their endeavors.

Keynote - 2nd International Cloud Computing Conference & Expo in New York City

Ahead in the Cloud - The Power of Infrastructure as a Service Building the right infrastructure that can scale up or down at a moment's notice can be a complicated and expensive task, but it's essential in today's business landscape. This applies to an enterprise trying to cut-costs, a young business unexpectedly saturated with customer demand, or a start-up looking to launch. There are many challenges when building a reliable, flexible architecture that can manage unpredictable behaviors of today's internet business. This presentation will review some of the lessons learned from building one of the world's largest distributed systems: Amazon.com. Dr. Werner Vogels is Vice President & Chief Technology Officer at Amazon.com where he is responsible for driving the company's technology vision.

Keynote - 2nd International Cloud Computing Conference & Expo in New York City

Cloud Computing and the Enterprise This presentation will draw on IBM’s experience working with customers and operating 13 cloud centers world wide to review the conditions under which cloud computing can deliver its promise of flexibility and cost savings in the delivery of IT services to the enterprise. We will discuss the importance of dynamic infrastructures and service management for both public and private clouds, cloud service life cycles and integration between public clouds and enterprise services. We will also talk about standards required for interoperability between clouds and application scenarios that demonstrate the use of cloud computing in an enterprise context for a smarter planet. Dr Kristof Kloeckner, CTO, Enterprise Initiatives and VP, Cloud Computing Platforms of IBM is based in Somers, New York

Web-Scale Computing with Hadoop

This session discusses the challenges of web-scale computing, and Yahoo!'s approach to addressing these issues. It provides an overview of Apache Hadoop, an open source distributed computing platform that provides a scalable infrastructure that enables computation across thousands of nodes using over petabytes of storage. The session will provide examples of how Hadoop is being used at Yahoo! and other organizations to address challenges.

Speaker Bio: Ajay Anand is Director of Product Management for Grid Computing at Yahoo!. He was product manager of Sun's first high availability file and database servers, and then worked in product and marketing management roles in the areas of storage management, middleware and identity management. Previously he was Director of Product Management for SGI's storage products and Aspect's customer management middleware. Anand has an MS in Computer Engineering and an MBA from the University of Texas at Austin, and a BSEE from the Indian Institute of Technology.

On the Path to Cloud Nirvana

How do cloud platforms assure that your application will perform well and meet the high expectations for your end users? In this presentation, we will take these clouds on a test flight - by running an application on a cloud platform, and examining performance bottlenecks and their impact on functionality by looking at how various clouds make it easy or hard to monitor the reliability and availability of applications. Developers and IT managers will leave this presentation with a solid approach to answering the question "is it the cloud, the app, or just me?"

Speaker Bio: Vik Chaudhary serves as vice president of product management and corporate development at Keynote Systems, Inc., The Mobile & Internet Performance Authority®, and a public technology company in Silicon Valley. He is responsible for leading Keynote's world-class product management team and has extended the company into new markets via 13 acquisitions and geographic expansions. He has spent 19 years in chief executive, marketing and engineering positions at blue-chip and start-up Silicon Valley companies. Before joining Keynote, he was CEO and founder of e-business measurements company Bizmetric, director of product management at database pioneer Gupta Technologies, and software engineering project leader at Oracle. Mr. Chaudhary is a frequent speaker at industry events on software strategy, M&A; and new ventures, and has been featured in the New York Times and on the ABC News Nightline program. Mr. Chaudhary holds a B.S. in Computer Science and Engineering from the Massachusetts Institute of Technology.

Cloud Transformation of Business Models, Architectures, and Usage

This session will discuss how Cloud Computing is changing the face of business. The Cloud’s impact is felt in transforming business models, architectures, and usage. We will be discussing the disruption and changes in business models that Cloud is bringing to all forms of businesses, and the areas for the new Cloud Operating Environment that is required for the business models to be successful. Rampalli will focus on various examples in the consumer, small-medium business, and large enterprise markets; and the architectural transformational efforts these firms employ to harness the power of cloud and deliver new performance in business.

Speaker Bio: In his current assignment (2005 - ) Rampalli is leading an End user R&D; function responsible for driving usage model innovation into enterprise platforms and rapid integration into IT /End user environments. Rampalli plays a strategic role as the Enterprise CIO "proxy" for the Digital Enterprise group (DEG) which accounts for greater than 50% of Intel's revenue. His team is leading the charge on game changing enterprise strategies focused on DEG's growth. These include stateless computing/software as a service (SaaS) models, service delivery based appliance and business models in small and medium enterprises (SME) and Data Center virtualization. These emerging usages entail partnering extensively with select end users, software ISVs and systems integrators.

The Anatomy of a Cloud: Public or Private?

Cloud storage comes in two flavors: public or private. Whether you choose to rent cloud storage (a public cloud) or buy cloud storage (a private cloud inside your firewall), there is a lot to consider. This session will review the choices a user faces when evaluating a private versus public cloud storage offering. It will describe data types and identify scenarios where cloud storage is a good choice, and where it is not. We will also cover usage patterns, security, performance and cost implications to educate delegates on the differences between public and private cloud storage.

Speaker Bio: Sajai Krishnan is CEO of ParaScale. He drives overall strategy and business execution for the company. Before ParaScale, he was General Manager of the StoreVault Division of NetApp, responsible for creating and developing the division's multi-national efforts within the mid-market segment. Prior to this appointment, Krishnan was the General Manager of NetApp's Storage Management Software business, overseeing the company's core management software offerings. Before joining NetApp, Krishnan was vice president at management consultants Booz Allen & Hamilton, and as a partner in the company's Communications, Media & Technology (CMT) practice. Krishnan started his career as a software engineer at Sun Microsystems. Krishnan has an MBA from The Wharton School of the University of Pennsylvania in addition to a master's degree in computer science from Rice University. His B.S. is in electronics engineering from the Indian Institute of Technology in Madras.

Assembling and Using Cloud Services with Service Component Architecture

As more data and code moves into the cloud, packaging and using those resources becomes more complex. Service Component Architecture (SCA), an open standard from OASIS, solves that problem in an elegant way. This session will use live demos to illustrate how to create an SCA service from code and data in the cloud. Once the services are assembled with SCA, we'll illustrate how changes to the services don't affect the applications that use them. The combination of cloud computing and SCA gives your applications maximum flexibility.

Speaker Bio: Doug Tidwell is a Senior Software Engineer at IBM. He was a speaker at the first XML conference in 1997, and has spoken on technical topics around the world. He works in IBM’s Software Strategy group, focusing on Cloud Computing and SOA. He is the author of O'Reilly's book on XSLT, a co-author of O'Reilly's book on SOAP, and has published dozens of articles and tutorials on IBM's developerWorks site and elsewhere.

The Complementary Cloud

Cloud computing should not be wrongly perceived as an either-or option, compared to other models of on-premise data centers or outsourced IT services. Non-proprietary protocols and fully disclosed interfaces let service consumers assemble solutions from multiple service providers, using each in the areas where its distinctive technologies and high-leverage APIs offer maximum advantage in creating new value -- or releasing it from current IT assets. System integrators can draw on an expanding universe of cloud-based components. This session will examine the current state of play and recommend best practices for buyers, sellers and resellers of cloud APIs and resources.

Speaker Bio: Peter Coffee, Director of Platform Research at salesforce.com, works with enterprise and entrepreneurial developers and IT managers to build a community based on the company's Force.com Platform as a Service. He was formerly the Technology Editor at eWEEK, an international multimedia center of expertise in enterprise infrastructure technology and practice. He has more than 26 years' experience in advancing and evaluating information technologies and practices as a software developer, IT manager, consultant, educator, and internationally published author and industry analyst.

Enhanced Security Models for Machine Image Deployments

Security is consistently rated as a leading customer concern impeding the full scale adoption of Cloud Computing. At the same time, security is viewed as complicated and painful. This session will help to ease the pain by focusing on the key issues to be considered along with specific best practices for deployment. This session will share a number of security models for IaaS machine images based upon these best practices to illustrate how we can improve upon the security state of the art in Cloud Computing today.

Speaker Bio: Glenn Brunette is a Distinguished Engineer and Chief Security Architect at Sun. For over 15 years, he has designed and delivered security architectures and solutions supporting a wide array of global customers. Currently, Brunette has focused his efforts on improving security for highly dynamic and scalable cloud-based architectures.

Designing the Cloud

The cloud will be the next big thing in IT. Yet much of the hype about the cloud, focused on potential cost savings, has obscured the true benefits it can offer. In this talk, Russ Daniels will describe how the characteristics of the cloud will shift the focus of design from internal business processes to ecosystems of experience. Daniels will go on to describe how the cloud will fundamentally change the way people and businesses connect to information and the profound impact this will have on every aspect of our lives.

Speaker Bio: Russ Daniels is chief technology officer of Cloud Services Strategy at HP. In this role, he sets the overarching business and technology strategies for HP's approach to the cloud. Daniels has more than 25 years of experience in the technology industry, specializing in software architecture, enterprise management, and software development methodologies. He has filled a wide range of staff and line management roles and run his own Internet Services business. From 2002 to 2007 Daniels was the chief technology officer of HP Software. During his tenure, the business tripled in revenue and emerged as a significant player in the software industry. He joined HP in 1999. Prior, Daniels spent 15 years at Apple, where he held a variety of technical and management positions, culminating in his role as a senior software architect.