SOA and Virtualization are currently considered to be two separate disciplines, but they no longer need to be. SOA offers the enterprise the benefits of increased agility and cost efficiency in terms of application development, reuse, and making connections across heterogeneous applications and business partners. Virtualization is creating some real cost benefits for the data center in terms of hardware, but it is still leaving most of the potential efficiency and cost savings on the table for SOA. How can teams Virtualize to improve the quality and time-to-market of SOA functionality, which does not necessarily reside under a centralized team's control? The extended organization must break the barriers of connecting these two strategies by Virtualizing their shared Behaviors, thereby multiply the expected value of virtualization.

What kind of infrastructure should enterprises adopt for mashups? How can an enterprise mashup solution best consume data sources like WSDLs, databases, portals, REST, RSS/ATOM feeds, and legacy systems? How do we orchestrate and coordinate such disparate services inside a mashup? This session will ?talk the talk? about Enterprise Mashups, outlining a working model for mashups in the real-world context of the heterogeneous enterprise, introducing and demonstrating a visual mashup interface and flexible declarative mashup language to encapsulate and implement mashups in any enterprise.

Many large SOA deployments face two major challenges: how to promote service reuse and how to manage the complexity of a heterogeneous, distributed SOA that includes Java, .NET, and various legacy and packaged applications deployed across the enterprise. The solution is to implement service virtualization to make services portable and protocol independent. This session will cover the different architectural components of service virtualization - mediation, deployment, governance and service management - and the standards that make service virtualization possible.

'Service virtualization' takes functionality that is common across applications and generalizes and leverages it across the business. Capabilities like multicast, encryption, load balancing, and data caching -­ traditionally applications on dedicated servers ­- have migrated into the network, where they can be virtualized andd shared by multiple applications delivered to end users across multiple devices. This session will outline the right network architecture to support strategies like Web 2.0 and virtualization of Unified Communications applications, and explain how the network can reduce complexity and management costs, enhance system resiliency and flexibility, and improve usage and efficiency of networked assets and applications.

SOA and Virtualization has existed, in various forms, and have been adopted with varying degrees of success within the modern enterprise. SOA especially has reached the point where it generally is considered to be a good idea! As a result of the wide adoption applications, services and infrastructure have been linked to form a new kind of ?organism?, which is a critical part to the ongoing operation of these systems. As a result of this success a new kind of ?infrastructure fatigue? has been exposed. The stability, scalability, performance and reliability of this ?organism? is absolutely essential as the degree of interdependencies increases. Ironically, much of the resources dedicated to this infrastructure are under utilized and there is much untapped potential within the typical enterprise. This is where the combination of SOA and Virtualization appears to be a natural fit. In this presentation we?ll explore the role of virtualized containers and the notion of ?adaptive infrastructure?. We?ll take a look at the emergence of new ideas and capabilities of how SOA infrastructure has to change to meet the growing demands being placed upon it.

While server virtualization promises great advantages and ROI, to date, available solutions have been too expensive and too complex, especially for organizations with tight budgets and limited staff. Today, with the help of emerging industry standards and open source technologies, all the benefits of server virtualization are available to organizations of all sizes. This session will discuss how these technologies are changing the price/performance equation and helping organizations of all sizes take server virtualization to the next level. The presenter, one of the pre-eminent experts in the industry, will highlight how companies of all sizes are leveraging the latest server virtualization technologies to:

Virtualization is one of the most interesting IT topics these days. Whereas one can find a lot of concepts and high level content provided by various vendors, it's still a challenge to find detailed technical information on how to use it in SAP landscapes. This session will show you in detail how SAP is using virtualization in its datacenters today, what is really working and what is not, what the pain points are, how SAP solutions behave in a virtualized environment with products offered by partners like VMWare, and which guidelines customers should look at.

In traditional application architectures, the design phase in the Software Development Life Cycle (SDLC) plays a critical role in enabling well-architected solutions. Yet there hasn't been much discussion about the design or the modelling phase of SOA-based applications. Translating the business requirements into services and service models allows for leveraging services throughout the lifecycle. This also allows for mapping the services to an implementation architecture of right nature which could be based on component model like EJB or a simple database infrastructure. SOA is all about reuse and leveraging existing investments and a model-driven SOA allows for an intersection between requirements established as services and their implementation based on existing infrastructure and new components. This enables the business visibility into IT by making the changes visible in both directions, requirements and implementation. A demo will be using Sybase WorkSpace.

Popular assumptions can often be dangerous. We will consider how the many unique and highly-regarded architectural characteristics of SOA, such as loose-coupling, can actually be a two-edged sword affecting the requirements, nature, and success of many important aspects of SOA, especially runtime governance. The success of any SOA requires that one must gain an understanding of the true nature, performance characteristics, and availability of the business transactions that flows in real-time through these highly distributed services and their supporting IT infrastructure. This session will emphasize practical considerations that impact SOA architects, security managers, application support personnel, and designers so that you can be prepared to deliver a verifiably reliable and successful SOA, and can effectively remediate SOA failures and risks in real-time.

SOA concepts have been around for a while and all of the benefits and promises it offers look good on paper. The complexity of implementing and deploying SOA in large enterprises is, however, often overlooked. The problems get further exacerbated when trying to migrate from existing monolithic web applications and its infrastructure to an SOA model, rather than starting fresh from the ground up. In this presentation, after a brief recap of the SOA model and its benefits, some of the real challenges in moving to the SOA model, in a large enterprise are discussed. These challenges include technical as well as operational. The talk then covers how we are addressing some of these challenges in building the SOA platform at eBay, without getting into eBay specifics. The session concludes with some key take away points to keep in mind when considering a SOA model.

Service Oriented Architecture (SOA) has taken modular programming principals in to the distributed computing environment. But the functionality provided by such modules are much broader and hence, can be considered as services. When applications are deployed in a distributed computing environment there is a need for set of infrastructure services like, life cycle management, service announcement, service discovery, security, integration, etc. Applications which provides these infrastructure services make up the SOA platform. The most common approach to implement applications using SOA is to make use of web services. Considering the advantages of use of FOSS solutions in application development, its worth evaluating web service based FOSS options in building a SOA platform.

Apache Tuscany provides an open source services infrastructure for building SOA solutions. It's based on emerging Service Component Architecture (SCA) specifications. With the Tuscany implementation of SCA, application developers can easily create or reuse services in different languages (Java, C++, BPEL, XQuery or various scripting languages), assemble and deploy them in a distributed environment. It now becomes a reality that application developer can really focus on the business logic without being puzzled by the plumbing technologies. In this session, we will introduce the key aspects of SCA by real examples and demonstrate how simple, flexible and powerful the experience can be to develop SOA solutions with Tuscany.