iTVCon Conference & Expo 2007 West
LATEST INTERNET TV STORIES Quartics Chairman to
Speak at iTVCon
Conference By Internet Video News Desk The Internet has made it
increasingly easy for
consumers to access
content they want: a
newly released movie, a
sporting event taking
place half-way around the
world, or a YouTube
video. Previously only
available through TiVo
and Slingbox consumers
with Internet access now
have on-dema Oct. 11, 2007 11:30 AM | Abacast and WhiteBlox to
Deliver Streaming
Internet Video By Internet Video News Desk WhiteBlox's Make Your
Audio Visual platform
allows radio stations to
broadcast audio and video
of live and on-demand
programming over the
Internet. When paired
with Abacast's hybrid
Peer-to-Peer video
streaming technology,
which provides a superior
quality picture for a
reduced price, Oct. 11, 2007 11:30 AM | Internap's Streaming
Media Service Optimizes
Internet Video Worldwide By Internet Video News Desk Internap's Streaming
Service for Windows Media
tied into video
production systems to
transmit both live and
on-demand audio and
video. The streaming
media solution met the
Navy's rigorous security
requirements and provided
a smooth end-user viewing
experience. Following the
event, the Oct. 11, 2007 11:15 AM | VectorMAX Offers Internet
Video Technology By Internet Video News Desk Video Anywhere uses
VectorMAX technology to
provide complete live
broadcasting and
video-on-demand (VOD)
capabilities for the
distribution of video
over a network or the
Internet. Video Anywhere
allows any organization
to create, control and
distribute live or
pre-recorded video conten Oct. 10, 2007 08:00 PM | Brightbox CEO to Present
at iTVCon Internet Video
Conference By Internet Video News Desk TV producers, cable
companies, consumer
electronics companies and
content providers need to
understand that TV will
never be the same. Giants
will crumble and start
ups will rise in this new
TV 3.1 economy. This
session will explain what
the future of TV will
look like and how content Oct. 10, 2007 08:00 PM |
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iTVCon Conference & Expo 2007 West
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| LETTER FROM THE CONFERENCE CHAIR
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As the convergence of the four screens continues - PC, TV, mobile phone, and Personal Mobile Platform (PMP) - Internet video has shifted programming into the hands of Web users instead of television viewers, blurring the division between a Website and a TV channel as broadband connections enable viewers to surf the Internet to find whatever programs they want.
To explore these issues, iTVCon - Internet Video Conference & Expo 2007 is being held Monday, November 12 & Tuesday, November 13, 2007, in the Grand Hyatt Hotel, San Francisco.
iTVCon - Internet Video Conference & Expo 2007 looks in detail at how, with all the data and entertainment being pumped down the same pipe or transmitted over the same wireless networks, the worlds of TV and the Internet are colliding and old-fashioned broadcasters need to discover new revenue channels fast.
Now that broadband is available to more than 100 million households worldwide, every corporate Website - not to mention every media company - must now provide video content on the Internet to remain competitive, as well as live and interactive video Webinars and on-demand Webcasts.
Internet Video / Internet TV - or iTV for short - is wide open, it is global, and in true "Web 2.0" spirit it is a direct-to-consumer opportunity. It is creating new business models, leveling the playing field for companies of all sizes, and developing a new, 21st-century video culture.
SYS-CON Events, the world's leading producer of i-technology conferences, is thus proud and passionate in delivering to you the first "iTVCon - Internet Video Conference and Expo 2007." We have developed an event that will be delivered over an intense two full days that promises to broaden your iTV view and knowledge, allow you to network with your fellow pioneering colleagues and peers, and transform the future of your business.
Hear firsthand from the creators, the innovators, the leaders, and the early adopters of Internet Video / Internet TV. Register now!

Jeremy Geelan
Founder and Host, SYS-CON.TV
Conference Chair, iTVCon.com
www.itvcon.com
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| List of Topics |
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- Advertising Models for Video-on-demand (VOD)
- Internet TV Commercials
- Mastering Adobe Flash Video
- How to Harness Open Media Formats (DVB, etc)
- Multicasting
- Extending Internet TV to Windows CE-based Devices
- Live Polling During Webcasts
- Video Press Releases
- Pay-Per-View
- Screencasting
- Video Search & Search Optimization
- Syndication of Video Assets
- V-Blogs & Videoblogging
- Choosing Your PVR
- Product Placement in Video Content
- UK Perspective: BBC's "Dirac Project"
- Case Study: SuperSun, Hong Kong
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Packaging and Delivering Internet Video
Content on the Four Screens
New models for successfully packaging and delivering video and Internet TV content packaged to today's busy consumer. What are the different business models and advertising strategies that will work, and why? In association, this session will offer an explanation of the convergence of mobile entertainment on the four screens  PC, TV, mobile phone and PMP; how to engage the consumer with TV and video content and keep them coming back for more?when it's convenient for them (where and when they want it). The session will then round back to how everyone can win: content providers, advertisers, and ultimately, the consumer.
Speaker Bio: Kate Purmal is GM and SVP of Digital Content Solutions for SanDisk. She was formerly CEO of U3 and has more than 20 years of experience as an entrepreneur, corporate executive and independent consultant with Adobe, CBS MarketWatch, Hewlett-Packard, Intuit, Palm and Handspring, and many start-ups.
How to Deliver High Quality Internet Video
for Your Company's Broadcast Needs
Important items to consider when choosing video applications for your web site are quality and download speed. In order to meet viewer expectations for video set by HDTV, content providers must re-evaluate the way video is delivered. This session will discuss the next phase in the Internet video evolution: perfecting video quality and enabling long-form content. By offering long-form, HD-quality video, content providers can capitalize on the online video opportunity and increase customer satisfaction. Enhancing video quality is made simple with a new generation of backend technologies that are easy to deploy and use.
Speaker Bio: Justin Chapweske, founder and CEO of Swarmcast, is the original inventor of multi-source streaming, which utilizes bandwidth from multiple servers and aggregates packets of information from each in real-time. Swarmcast implements multi-source streaming to deliver full-screen, long-form broadcast and High Definition quality video over standard broadband to large audiences.
Creative is Sexy: Embracing Social
Media
in a New Digital World
From traditional media embracing social media in a new digital world, to how independent filmmakers and artists can take advantage of a safe environment (all of VMIX's content is screened by human screeners for copyright infringement violations) to build a network and a brand online, VMIX can look at the broad range of film, music, and digital media backgrounds needed to make this social media happen.
Speaker Bio: Greg Kostello is CEO and Founder of vMix, a role to which he brings over 20 years experience in technology development and management. Previously, Kostello was President of Vivendi-Universal Net Technologies. He was also Executive Vice President of Technology for MP3.com and co-founded DigitalStyle, a leading Web graphics tools vendor.
 Video Search Optimization:
Maximizing Traffic to Online Video
Because blinkx has was built from the ground up for the video web, the company has observed many things and created a number of internal best practices, including its Video Search Engine Optimization wiki and guidelines with the goal to provide a forum for discussions around best practices, as well as provide clear and thorough recommendations on how to maximize results for your video content. Practical and technical tips include.
Speaker Bio: Suranga Chandratillake, founder of blinkx, is a technology innovator with over seven years of frontline experience. He has worked as a software developer for Morgan Stanley, netdecisions, and a start-up called anondesign, where he held numerous roles. After three successful years as the US CTO for Cambridge-based technology firm, Autonomy, Suranga founded blinkx.
 Taming the TV 2.0 Beast: Monetization of Internet TV
The movement towards Web TV programming gives content owners, organizations and marketers a whole new set of tools to explore interactive ways of engaging their audience. However, it also creates two core challenges: viewers are free to watch any program, any time; and these viewers have a low tolerance for traditional, scheduled commercial breaks. Companies now need to devise unobtrusive, highly targeted methods to monetize their audiences, creating mutually beneficial relationships between the consumer and the advertiser.
Speaker Bio: David Graves is Chairman and Founder of PermissionTV. Having previously held held senior executive positions at Reuters, Westinghouse Broadcasting (now CBS), and Yahoo! he can provide first-hand insight on the Web TV industry evolution, current advertising opportunities, monetizing the Web TV audience, business/technology/user demands and ramifications, as well as his thoughts on the industryÂs future.
 Bringing On-Demand Platforms to the Demanding Audience
The Internet has made it increasingly easy for consumers to access content they want: a newly released movie, a sporting event taking place half-way around the world, or a YouTube video. Previously only available through TiVo and Slingbox consumers with Internet access now have on-demand access to any content on the Internet. While content is now easy to access  it's not easy to transpose onto everyoneÂs favorite display platform  the big screen HD TV.
During this session, we will discuss platform-agnostic solutions available today, and the simplicity of bringing Internet content to the masses.
Speaker Bio: Safi Qureshey is CEO and Chairman of Quartics. He has been a successful technology entrepreneur, executive and investor for 25 years. Best known as a founder and CEO of AST Research, a Fortune 500 public company, Qureshey has relationships with global technology, government, public and private investment communities and leading research universities.
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iTVCON - CONFERENCE LIVE NEWS COVERAGE Quartics Chairman to
Speak at iTVCon
Conference By Internet Video News Desk The Internet has made it
increasingly easy for
consumers to access
content they want: a
newly released movie, a
sporting event taking
place half-way around the
world, or a YouTube
video. Previously only
available through TiVo
and Slingbox consumers
with Internet access now
have on-dema Oct. 11, 2007 11:30 AM | Abacast and WhiteBlox to
Deliver Streaming
Internet Video By Internet Video News Desk WhiteBlox's Make Your
Audio Visual platform
allows radio stations to
broadcast audio and video
of live and on-demand
programming over the
Internet. When paired
with Abacast's hybrid
Peer-to-Peer video
streaming technology,
which provides a superior
quality picture for a
reduced price, Oct. 11, 2007 11:30 AM | Brightbox CEO to Present
at iTVCon Internet Video
Conference By Internet Video News Desk TV producers, cable
companies, consumer
electronics companies and
content providers need to
understand that TV will
never be the same. Giants
will crumble and start
ups will rise in this new
TV 3.1 economy. This
session will explain what
the future of TV will
look like and how content Oct. 10, 2007 08:00 PM | blinkx Founder to Speak
at iTVCon Internet Video
Conference & Expo By Internet Video News Desk As a pioneer in video
search technology, blinkx
has built a reputation as
the most intuitive way to
search new forms of
online content such as
video. With more than 200
partners and fourteen
million hours of indexed
video and audio content,
including favorite TV
moments, news clips, sh Oct. 10, 2007 07:15 PM | AskJeeves Founder to
Speak at iTVCon Internet
Video Conference & Expo By Internet Video News Desk Many new models of web
broadcasting/programming
as well as Internet TV
companies by the dozens
are cropping up all
promising to be the next
YouTube phenomenon. Ted
Briscoe, CEO, Vibe
Solutions Group (creator
of Pyro.TV), will discuss
the unique online video
ecosystem that exists
today Oct. 10, 2007 06:45 PM | SanDisk's Kate Purmal to
Present at iTVCon
Internet Video Conference
& Expo By Internet Video News Desk New models for
successfully packaging
and delivering video and
Internet TV content
packaged to today's busy
consumer. What are the
different business models
and advertising
strategies that will
work, and why? In
association, this session
will offer an explanation
of the convergence of Oct. 10, 2007 06:15 PM | PermissionTV Chairman to
Speak at iTVCon Internet
Video Conference & Expo By Internet Video News Desk The movement towards Web
TV programming gives
content owners,
organizations and
marketers a whole new set
of tools to explore
interactive ways of
engaging their audience.
However, it also creates
two core challenges:
viewers are free to watch
any program, any time;
and these viewers ha Oct. 10, 2007 06:15 PM | Swarmcast Founder to
Speak at iTVCon Internet
Video Conference & Expo By Internet Video News Desk  Important items to
consider when choosing
video applications for
your web site are quality
and download speed. In
order to meet viewer
expectations for video
set by HDTV, content
providers must
re-evaluate the way video
is delivered. This
session will discuss the
next phase in the Inte Oct. 10, 2007 06:15 PM | CEO and Founder of vMix
To Present at iTVCon
Internet Video Conference
& Expo By Internet Video News Desk From traditional media
embracing social media in
a new digital world, to
how independent
filmmakers and artists
can take advantage of a
safe environment (all of
VMIX's content is
screened by human
screeners for copyright
infringement violations)
to build a network and a
brand online, V Oct. 10, 2007 04:45 PM | Brightcove Teams Up with
BitTorrent to Distribute
Full-Screen Internet
Video By Internet Video News Desk  'The industry is ready
for the next major leap
in the evolution of
internet TV,' said Jeremy
Allaire, Chairman and CEO
of Brightcove, 'and that
is seamlessly extending
from short video clips on
sites into full-length
programs and movies
delivered via the
internet to PCs.' Allaire
was s Oct. 10, 2007 08:45 AM |
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SYS-CON Media
Sponsorship Opportunities |
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iTVCon offers the undisputed best platform to position your company as a leading vendor in the fast-emerging marketplace for Internet Video.
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Please call
(201)802-3020
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Internet content owners who've not yet added moving-image inventory to their site
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IPTV operators
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Producers and programmers of video content
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Advertising agencies, advertisers and video content producers
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Print and online media companies, magazine and newspaper publishers
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Corporate marketing, advertising, product and brand managers
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Network and cable television business managers
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Website owners and operators, software programmers, developers, Webmasters and designers who want to specialize in emerging Internet video development, production and broadcast technologies
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Streaming video technology enablers, Web hosting and search engine technology company representatives, consultants
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Graphic designers, Flash and Flash Video programmers, traditional and digital video production professionals
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Why 'must' you add Internet TV to your website today? Did you already purchase your website's .tv domain name? |
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How to maximize your Webinar and Webcast rate of return. Webinars are the new direct marketing miracle. Broadcast your corporate Webcast by using flexible, efficient, and cost effective alternatives and generate the highest customer conversion ratios in your sales efforts. White papers are dead; long live Webinars! |
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Set up your corporate Internet TV studio and start broadcasting for under $10,000. The basics of live and on-demand corporate television broadcasting over the Internet. |
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How to produce and add interactive video commercials and sponsors for your corporate Internet TV programs. How to generate revenue with your Internet TV programming. |
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Podcast, Webcast, Videocast and Video Blogs 101. How to build RSS feeds to your Internet TV broadcast to syndicate your content and to reach thousands of targeted viewers around the world. |
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Which technologies do you need to choose from for your company's specific Internet TV broadcast needs? Dozens are available out there and more are coming out every day. |
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Internet TV. Will your website television station be the end of broadcast TV? How to develop and stream more effective video content than CNN's "Larry King Live." |
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How to syndicate your Internet TV content and build and audience while generating revenue and profits? |
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Search Engine Optimization techniques of your video content. How to maximize your targeted audience count. |
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Case Study: Amazon.com Short Films. How to produce online interactive short movies with product placement to generate online sales. |
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How to build a pay-per-view empire with Internet TV. How to produce and broadcast "live" interactive pay-per-view events for education, customer training seminars, conference and trade shows. |
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Are you looking for the ultimate image? Produce and broadcast your Webcasts, Webinars and live pay-per-view Internet TV programs in multi-million dollar television studios around the world! |
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A New Era for Advertising Agencies! Do you know that you now have a new client who wants you to produce interactive Internet TV commercials? Time to develop interactive video commercials for your brand new advertisers. |
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Turn your editors and writers into television celebrities. How to include Internet television content to magazine, newspaper, and online media Websites. Traditional media Websites without video content will be obsolete overnight. |
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