iTVCon Conference & Expo 2007 West
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iTVCon Conference & Expo 2007 West
 
LETTER FROM THE CONFERENCE CHAIR

As the convergence of the four screens continues ­- PC, TV, mobile phone, and Personal Mobile Platform (PMP) - Internet video has shifted programming into the hands of Web users instead of television viewers, blurring the division between a Website and a TV channel as broadband connections enable viewers to surf the Internet to find whatever programs they want.

To explore these issues, iTVCon - Internet Video Conference & Expo 2007 is being held Monday, November 12 & Tuesday, November 13, 2007, in the Grand Hyatt Hotel, San Francisco.

iTVCon - Internet Video Conference & Expo 2007 looks in detail at how, with all the data and entertainment being pumped down the same pipe or transmitted over the same wireless networks, the worlds of TV and the Internet are colliding and old-fashioned broadcasters need to discover new revenue channels fast.

Now that broadband is available to more than 100 million households worldwide, every corporate Website - not to mention every media company - must now provide video content on the Internet to remain competitive, as well as live and interactive video Webinars and on-demand Webcasts.

Internet Video / Internet TV - or iTV for short - is wide open, it is global, and in true "Web 2.0" spirit it is a direct-to-consumer opportunity. It is creating new business models, leveling the playing field for companies of all sizes, and developing a new, 21st-century video culture.

SYS-CON Events, the world's leading producer of i-technology conferences, is thus proud and passionate in delivering to you the first "iTVCon - Internet Video Conference and Expo 2007." We have developed an event that will be delivered over an intense two full days that promises to broaden your iTV view and knowledge, allow you to network with your fellow pioneering colleagues and peers, and transform the future of your business.

Hear firsthand from the creators, the innovators, the leaders, and the early adopters of Internet Video / Internet TV. Register now!


Jeremy Geelan

Founder and Host, SYS-CON.TV
Conference Chair, iTVCon.com
www.itvcon.com


List of Topics
  • Advertising Models for Video-on-demand (VOD)
  • Internet TV Commercials
  • Mastering Adobe Flash Video
  • How to Harness Open Media Formats (DVB, etc)
  • Multicasting
  • Extending Internet TV to Windows CE-based Devices
  • Live Polling During Webcasts
  • Video Press Releases
  • Pay-Per-View
  • Screencasting
  • Video Search & Search Optimization
  • Syndication of Video Assets
  • V-Blogs & Videoblogging
  • Choosing Your PVR
  • Product Placement in Video Content
  • UK Perspective: BBC's "Dirac Project"
  • Case Study: SuperSun, Hong Kong

Sessions Include...
Packaging and Delivering Internet Video
Content on the Four Screens

New models for successfully packaging and delivering video and Internet TV content packaged to today's busy consumer. What are the different business models and advertising strategies that will work, and why? In association, this session will offer an explanation of the convergence of mobile entertainment on the four screens ­ PC, TV, mobile phone and PMP; how to engage the consumer with TV and video content and keep them coming back for more?when it's convenient for them (where and when they want it). The session will then round back to how everyone can win: content providers, advertisers, and ultimately, the consumer.

Speaker Bio: Kate Purmal is GM and SVP of Digital Content Solutions for SanDisk. She was formerly CEO of U3 and has more than 20 years of experience as an entrepreneur, corporate executive and independent consultant with Adobe, CBS MarketWatch, Hewlett-Packard, Intuit, Palm and Handspring, and many start-ups.


How to Deliver High Quality Internet Video
for Your Company's Broadcast Needs

Important items to consider when choosing video applications for your web site are quality and download speed. In order to meet viewer expectations for video set by HDTV, content providers must re-evaluate the way video is delivered. This session will discuss the next phase in the Internet video evolution: perfecting video quality and enabling long-form content. By offering long-form, HD-quality video, content providers can capitalize on the online video opportunity and increase customer satisfaction. Enhancing video quality is made simple with a new generation of backend technologies that are easy to deploy and use.

Speaker Bio: Justin Chapweske, founder and CEO of Swarmcast, is the original inventor of multi-source streaming, which utilizes bandwidth from multiple servers and aggregates packets of information from each in real-time. Swarmcast implements multi-source streaming to deliver full-screen, long-form broadcast and High Definition quality video over standard broadband to large audiences.


Creative is Sexy: Embracing Social
Media in a New Digital World

From traditional media embracing social media in a new digital world, to how independent filmmakers and artists can take advantage of a safe environment (all of VMIX's content is screened by human screeners for copyright infringement violations) to build a network and a brand online, VMIX can look at the broad range of film, music, and digital media backgrounds needed to make this social media happen.

Speaker Bio: Greg Kostello is CEO and Founder of vMix, a role to which he brings over 20 years experience in technology development and management. Previously, Kostello was President of Vivendi-Universal Net Technologies. He was also Executive Vice President of Technology for MP3.com and co-founded DigitalStyle, a leading Web graphics tools vendor.


Video Search Optimization:
Maximizing Traffic to Online Video

Because blinkx has was built from the ground up for the video web, the company has observed many things and created a number of internal best practices, including its Video Search Engine Optimization wiki and guidelines with the goal to provide a forum for discussions around best practices, as well as provide clear and thorough recommendations on how to maximize results for your video content. Practical and technical tips include.

Speaker Bio: Suranga Chandratillake, founder of blinkx, is a technology innovator with over seven years of frontline experience. He has worked as a software developer for Morgan Stanley, netdecisions, and a start-up called anondesign, where he held numerous roles. After three successful years as the US CTO for Cambridge-based technology firm, Autonomy, Suranga founded blinkx.


Taming the TV 2.0 Beast: Monetization of Internet TV
The movement towards Web TV programming gives content owners, organizations and marketers a whole new set of tools to explore interactive ways of engaging their audience. However, it also creates two core challenges: viewers are free to watch any program, any time; and these viewers have a low tolerance for traditional, scheduled commercial breaks. Companies now need to devise unobtrusive, highly targeted methods to monetize their audiences, creating mutually beneficial relationships between the consumer and the advertiser.

Speaker Bio: David Graves is Chairman and Founder of PermissionTV. Having previously held held senior executive positions at Reuters, Westinghouse Broadcasting (now CBS), and Yahoo! he can provide first-hand insight on the Web TV industry evolution, current advertising opportunities, monetizing the Web TV audience, business/technology/user demands and ramifications, as well as his thoughts on the industryÂ’s future.


Bringing On-Demand Platforms to the Demanding Audience
The Internet has made it increasingly easy for consumers to access content they want: a newly released movie, a sporting event taking place half-way around the world, or a YouTube video. Previously only available through TiVo and Slingbox consumers with Internet access now have on-demand access to any content on the Internet. While content is now easy to access – it's not easy to transpose onto everyone’s favorite display platform – the big screen HD TV.

During this session, we will discuss platform-agnostic solutions available today, and the simplicity of bringing Internet content to the masses.

Speaker Bio: Safi Qureshey is CEO and Chairman of Quartics. He has been a successful technology entrepreneur, executive and investor for 25 years. Best known as a founder and CEO of AST Research, a Fortune 500 public company, Qureshey has relationships with global technology, government, public and private investment communities and leading research universities.


iTVCON - CONFERENCE LIVE NEWS COVERAGE
Quartics Chairman to Speak at iTVCon Conference
The Internet has made it increasingly easy for consumers to access content they want: a newly released movie, a sporting event taking place half-way around the world, or a YouTube video. Previously only available through TiVo and Slingbox consumers with Internet access now have on-dema
Abacast and WhiteBlox to Deliver Streaming Internet Video
WhiteBlox's Make Your Audio Visual platform allows radio stations to broadcast audio and video of live and on-demand programming over the Internet. When paired with Abacast's hybrid Peer-to-Peer video streaming technology, which provides a superior quality picture for a reduced price,
Brightbox CEO to Present at iTVCon Internet Video Conference
TV producers, cable companies, consumer electronics companies and content providers need to understand that TV will never be the same. Giants will crumble and start ups will rise in this new TV 3.1 economy. This session will explain what the future of TV will look like and how content
blinkx Founder to Speak at iTVCon Internet Video Conference & Expo
As a pioneer in video search technology, blinkx has built a reputation as the most intuitive way to search new forms of online content such as video. With more than 200 partners and fourteen million hours of indexed video and audio content, including favorite TV moments, news clips, sh
AskJeeves Founder to Speak at iTVCon Internet Video Conference & Expo
Many new models of web broadcasting/programming as well as Internet TV companies by the dozens are cropping up all promising to be the next YouTube phenomenon. Ted Briscoe, CEO, Vibe Solutions Group (creator of Pyro.TV), will discuss the unique online video ecosystem that exists today
SanDisk's Kate Purmal to Present at iTVCon Internet Video Conference & Expo
New models for successfully packaging and delivering video and Internet TV content packaged to today's busy consumer. What are the different business models and advertising strategies that will work, and why? In association, this session will offer an explanation of the convergence of
PermissionTV Chairman to Speak at iTVCon Internet Video Conference & Expo
The movement towards Web TV programming gives content owners, organizations and marketers a whole new set of tools to explore interactive ways of engaging their audience. However, it also creates two core challenges: viewers are free to watch any program, any time; and these viewers ha
Swarmcast Founder to Speak at iTVCon Internet Video Conference & Expo
Important items to consider when choosing video applications for your web site are quality and download speed. In order to meet viewer expectations for video set by HDTV, content providers must re-evaluate the way video is delivered. This session will discuss the next phase in the Inte
CEO and Founder of vMix To Present at iTVCon Internet Video Conference & Expo
From traditional media embracing social media in a new digital world, to how independent filmmakers and artists can take advantage of a safe environment (all of VMIX's content is screened by human screeners for copyright infringement violations) to build a network and a brand online, V
Brightcove Teams Up with BitTorrent to Distribute Full-Screen Internet Video
'The industry is ready for the next major leap in the evolution of internet TV,' said Jeremy Allaire, Chairman and CEO of Brightcove, 'and that is seamlessly extending from short video clips on sites into full-length programs and movies delivered via the internet to PCs.' Allaire was s
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Who Should Attend?
  •   Internet content owners who've not yet added moving-image inventory to their site
  •   IPTV operators
  •   Producers and programmers of video content
  •   Advertising agencies, advertisers and video content producers
  •   Print and online media companies, magazine and newspaper publishers
  •   Corporate marketing, advertising, product and brand managers
  •   Network and cable television business managers
  •   Website owners and operators, software programmers, developers, Webmasters and designers who want to specialize in emerging Internet video development, production and broadcast technologies
  •   Streaming video technology enablers, Web hosting and search engine technology company representatives, consultants
  •   Graphic designers, Flash and Flash Video programmers, traditional and digital video production professionals

Sample Sessions
  •   Why 'must' you add Internet TV to your website today? Did you already purchase your website's .tv domain name?
  •   How to maximize your Webinar and Webcast rate of return. Webinars are  the new direct marketing miracle. Broadcast your corporate Webcast by using flexible, efficient, and cost effective alternatives and generate the highest customer conversion ratios in your sales efforts. White papers are dead; long live Webinars!
  •   Set up your corporate Internet TV studio and start broadcasting for under $10,000. The basics of live and on-demand corporate television broadcasting over the Internet.
  •   How to produce and add interactive video commercials and sponsors for your corporate Internet TV programs. How to generate revenue with your Internet TV programming.
  •   Podcast, Webcast, Videocast and Video Blogs 101. How to build RSS feeds to your Internet TV broadcast to syndicate your content and to reach thousands of targeted viewers around the world.
  •   Which technologies do you need to choose from for your company's specific Internet TV broadcast needs? Dozens are available out there and more are coming out every day.
  •   Internet TV. Will your website television station be the end of broadcast TV? How to develop and stream more effective video content than CNN's "Larry King Live."
  •   How to syndicate your Internet TV content and build and audience while generating revenue and profits?
  •   Search Engine Optimization techniques of your video content. How to maximize your targeted audience count.
  •   Case Study: Amazon.com Short Films. How to produce online interactive short movies with product placement to generate online sales.
  •  How to build a pay-per-view empire with Internet TV. How to produce and broadcast "live" interactive pay-per-view events for education, customer training seminars, conference and trade shows.
  •  Are you looking for the ultimate image? Produce and broadcast your Webcasts, Webinars and live pay-per-view Internet TV programs in multi-million dollar television studios around the world!
  •  A New Era for Advertising Agencies! Do you know that you now have a new client who wants you to produce interactive Internet TV commercials? Time to develop interactive video commercials for your brand new advertisers.
  •  Turn your editors and writers into television celebrities. How to include Internet television content to magazine, newspaper, and online media Websites. Traditional media Websites without video content will be obsolete overnight.

SYS-CON Events

Past Events Archive
AJAXWorld 2007 Conference & Expo West
ajaxoct07.sys-con.com
SOAWorld Conference & Expo 2007 East
soa2007east.sys-con.com
Virtualization Conference & Expo 2007 East
virt2007east.sys-con.com
AJAXWorld 2007 Conference & Expo East
ajaxmarch07.sys-con.com
Real-World AJAX Seminar
www.ajaxseminar.com
Ruby on Rails Seminar
rubyonrailsseminar.com
Real-World Flex Seminar
www.flexseminar.com
Other SYS-CON Events
events.sys-con.com