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2007 East

  Platinum Sponsors:  

IBM
The Case for an SOA Foundation

      Gold Sponsors:     
Laszlo
Presentation & Demo
Parasoft
Presentation & Demo
webMethods/SoftwareAG
Customer - SOA at National Bank of Canada

      Silver Sponsors:     
Active Endpoints
Wake Up to the Power of ActiveBPEL
WSO2
Session by Asankha Perera

      Exhibitor Plus:     
Nastel
Monitoring Messaging based SOA
Nexaweb
Enterprise Web 2.0 Reference Architecture - AJAX, SOA, and Open Source
Solstice Software
Presentation & Demo
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SOAWorld Conference & Expo 2007 West

The Number One SOA Event Comes to San Francisco
Colocated with the Virtualization Conference & Expo

SOA World Conference & Expo 2007 West will take place on November 12-13, 2007 at the Grand Hyatt in San Francisco.

Service-oriented architectures (SOAs) have evolved over the past few years out of the original vision of loosely coupled web services replacing constrained, stovepiped applications throughout enterprise IT. Every major enterprise technology vendor today has developed its own SOA strategy, supported by innumerable mid-size companies and start-ups offering specific SOA aspects or entire solutions. This explosive growth in SOA technology is in response to a global demand--IDC estimates that spending on SOA services alone will grow from $8.6 billion to more than $33 billion by 2010.

SOA World Conference & Expo 2007 brings together the best minds in the business to San Francisco for a two-day conference that offers comprehensive coverage of SOA and what it means to enterprise IT today. As Zapthink analyst Jason Bloomberg has noted, "SOA involves rethinking how the business leverages IT in many various ways." Attend SOA World Conference & Expo 2007 West and learn from more than 100 speakers about how SOA is transforming business--and the way IT and business managers think about their businesses, processes, and technology.

The colocation of SOA World Conference & Expo 2007 West and Virtualization Conference & Expo delivers the most relevant content to IT and business. Conference attendees will be able to choose from seven great tracks at this year's event. Mix and match all you want, or slot into your favorite topic for the duration! The tracks include:

• Web 2.0/AJAX and SOA
• Interop Standards and Services
• Real-World SOA
• SOA Technology
• Virtualization
• Specially Selected Hot Topics

A Duo of Power Panels
This year's conference will also feature three Power Panels. Don't miss the SOA/Web 2.0/AJAX Power Panel, and Virtualization Power Panel. The Power Panels are FREE to all attendees, and will be recorded for broadcast by SYS-CON.TV.

Receive a Week's Worth of Education in Two Information-Packed Days!
The best news for this year's conference delegates is that the "Golden Pass" registration now provides full access to all conference sessions.

Additionally, after the conference we will mail you the complete content from all of the conference sessions in convenient DVDs. This on-demand DVD archive set is sold separately for $695. The DVD set includes all sessions from the simultaneous tracks that you can't attend in person.

 2007 Conference Topics...

SOA World:
> Enterprise Mash-Ups
> SOA and Web 2.0
> SOBAs
> Patterns and Anti-Patterns
> Governance Enforcement
> AJAX RIA and SOA
> Run-Time Governance
> Wikis and Lightweight Software
> Policy-Driven SOA
> Complex Event Processing
> Windows Interoperability
> EAI Without the Cost
> Mixed Portal Environments
> Reference Architecture

Virtualization:
> Service Virtualization
> The Effect on Enterprise SOA
> Managing Data Centers
> Virtualization Economics
> OS Virtualization
> Adaptive Infrastructure

All sessions are open to registered conference attendees only.
NOTE: Please feel free to submit ideas you have for future SYS-CON events to events(at)sys-con.com

SOA WORLD LATEST STORIES
IaaS - Infrastructure as a Service a Threat or a Weapon?
With the proliferation of computers and data in the business world, it's time the IT department had a strategic weapon that will enable it to operate with the same flexibility as other departments and with more financial transparency. A large part of the answer is a new concept in hard
SOA and The New Standard for Web-based Applications
Consumers demand innovative, reliable, content-rich information tailored to their unique needs when using the Internet for personal use. Enterprise employees now expect the same experience when using Web-based, enterprise applications in their corporate offices. SOA, with its flexibili
Understanding How SOA Done Wrong Can Compromise Your Enterprise
Popular assumptions can often be dangerous. We will consider how the many unique and highly-regarded architectural characteristics of SOA, such as loose-coupling, can actually be a two-edged sword affecting the requirements, nature, and success of many important aspects of SOA, especia
Open Source SOA Platforms
Service Oriented Architecture (SOA) has taken modular programming principals in to the distributed computing environment. But the functionality provided by such modules are much broader and hence, can be considered as services. When applications are deployed in a distributed computing
SOA Reuse Is a Good Thing
One of the business benefits organizations strive to achieve by implementing a Service-Oriented Architecture, or utilizing Web Services, is the opportunity to reuse business components. Asset reuse is one of the core drivers of the SOA or Web Service ROI calculation. Although leveragin
Connecting SOA with BRMS Session at SOA World Conference & Expo
To ensure successful SOA implementation, companies should reconsider how they provide decision services. The unmanageable, black-box approach of wrapping legacy code does not work. BRMS (Business Rules Management System) helps companies meet the SOA promises of reuse and agility with T
LATEST CONFERENCE NEWS
Understanding How SOA Done Wrong Can Compromise Your Enterprise
Popular assumptions can often be dangerous. We will consider how the many unique and highly-regarded architectural characteristics of SOA, such as loose-coupling, can actually be a two-edged sword affecting the requirements, nature, and success of many important aspects of SOA, especia
Open Source SOA Platforms
Service Oriented Architecture (SOA) has taken modular programming principals in to the distributed computing environment. But the functionality provided by such modules are much broader and hence, can be considered as services. When applications are deployed in a distributed computing
Low-Profile Virtualization Platform Launched by Attune
'We are proud to offer our customers a virtualization solution that, along with non-disruptive deployment and comprehensive reporting of existing storage environments, can take proactive action to avoid problems before they occur and preserve customer investments,' said Daniel Liddle,
Software AG Wins Eleven Readers' Choice Awards from SOA World Magazine
Software AG, a global leader in business infrastructure software, announced that it was the recent recipient of eleven 2007 SOA World Magazine Readers' Choice Awards. Winners were recognized in twenty categories by SYS-CON Media, the world's leading i-technology media and events compan
Come and Have Beer with Me at AJAX World
I will be attending the Ajax World Conference next week in Santa Clara. I will also be at the opening reception on Monday and the conference party on Tuesday. Over the weekend Jesse Liberty blogged about this as well 'If you are going to be at AJAXWorld, look for me on Twitter, and let
Implementing SOA Without Enterprise Mashups? You Might As Well Kiss Your Job Goodbye!
While these experts differ on issues like the importance of SOA ROI, how to calculate SOA ROI (if at all), and why we don't have more/better of it, they all seem to agree on one thing: 'Enterprise-wide support for SOA hinges on the ability to demonstrate value to the business at large
Rich Web Technologies Debated at SYS-CON.TV's Live "RIA Shootout"
SYS-CON.TV's 'Rich Internet Applications Shootout' presented by AJAXWorld Magazine, streamed live from SYS-CON.TV's Times Square Studios. During the program, several emerging Rich Web technologies were discussed by a panel of RIA experts and SYS-CON's industry bloggers.
Rami Jaamour of Parasoft To Give Session on "Increasing Trust" at SOAWorld Conference & Expo 2007 West
One of the business benefits organizations strive to achieve by implementing a Service-Oriented Architecture, or utilizing Web Services, says Parasoft's Rami Jaamour, is the opportunity to reuse business components. 'Asset reuse is one of the core drivers of the SOA or Web Service ROI
Popular CA Speaker Paul Lipton To Give Session at SOAWorld Conference & Expo 2007 West
Paul Lipton, a Senior Architect in the CA Intellectual Property and Standards Group, likes to remind audiences wherever he speaks that popular assumptions can often be dangerous: the many unique and highly-regarded architectural characteristics of SOA, for example (such as loose-coupli
Popular Sybase Speaker Ian Thain To Speak at SOAWorld Conference & Expo 2007 West
SOA is all about reuse and leveraging existing investments, according to Ian Thain, senior technical evangelist / software engineer in the Worldwide Marketing Organization of Sybase, Inc. In Thain's view, 'model-driven SOA' allows for an intersection between requirements established a
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 Who Should Attend?
CEOs and CTOs, senior architects, project managers, Web programmers, Web designers, technology evangelists, user interface architects, consultants, and anyone looking to stay in front of the latest Web technology!

 Brought To You By:
SOAWorld Magazine is the leader in delivering technical and strategic insights on the worlwide adoption of web services as the key distributed computing paradigm, and as those services are deployed through specific service-oriented architectures (SOAs).
Enterprise Open Source Magazine is the world's i-technology pioneer in showcasing all aspects of developing and delivering profitable Open Source technology and solutions throughout enterprise IT infrastructures and B2X websites.  

SOAWorld 2007 West Speakers Include...


MALLADI
eBay

GABHART
Web Age
Solutions

LIPTON
CA

THAIN
Sybase

JAAMOUR Parasoft

RIX
SAIC

JAYASENA
Virtusa

GENDRE
ILOG

SYS-CON EVENTS



 Past Events Archive
AJAXWorld 2007 Conference & Expo West
ajaxoct07.sys-con.com
SOAWorld Conference & Expo 2007 East
soa2007east.sys-con.com
Virtualization Conference & Expo 2007 East
virt2007east.sys-con.com
AJAXWorld 2007 Conference & Expo East
ajaxmarch07.sys-con.com
Real-World AJAX Seminar
www.ajaxseminar.com
Ruby on Rails Seminar
www.rubyonrailsseminar.com
Real-World Flex Seminar
www.flexseminar.com
Other SYS-CON Events
events.sys-con.com

 SOAWorld 2007 East Delegates Represented...
• AccuRev
• Adea Solutions
• Adobe Systems, Inc [3 delegates]
• ADP
• Aeropostale, Inc
• Aetna
• Akbank Training Center
• American Family Insurance
• American International College
• American Modern Insurance
• Amphion Innovations
• Amplify LLC, Clipmarks [2 delegates]
• Anderson Consulting
• Arrow Electronics [3 delegates]
• Ashcroft Inc
• Athabasca University
• ATS
• Audatex
• Avanade, Inc.
• Avaya Inc. [5 delegates]
• Azul [2 delegates]
• Backbase [2 delegates]
• Bank of America
• Bank of NY
• Barnes and Noble
• Barnex Investment International Limited
• BEA
• Bear Stearns [2 delegates]
• Bendel Newspaper Company Limited
• BizInnovative
• Bloomberg [2 delegates]
• BlueBrick Inc.
• BMC Software
• Boeing
• Bottomline Technologies [2 delegates]
• BP
• Broadcom
• CA [2 delegates]
• CalAmp [2 delegates]
• California Department of Social Services
• Cape Clear
• CareFirst, Inc.
• Car-Part.com [2 delegates]
• Centric CRM [4 delegates]
• Chariot Solutions [4 delegates]
• Chordiant Software [2 delegates]
• Cisco Systems [2 delegates]
• Citrix Systems, Inc.
• City of New York
• Cneils
• Comcast [2 delegates]
• Community Connect [2 delegates]
• Composite Software [5 delegates]
• Conservation International
• Consultant eds / wamventures.com
• Control Module, Inc.
• Corporate Technology Partners
• CorraTech [2 delegates]
• Cortlandt Technology Partners [2 delegates]
• CPUC
• Credit Suisse
• CRIMSONLOGIC PTE LTD [2 delegates]
• Critical Resource Tech
• Crosscheck Networks
• Cyberboom
• Cynergy Systems, Inc. [2 delegates]

   read more...