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Bye Bye Traditional Webmastering, Hello "Web Manager 2.0"
A new breed of web manager is emerging to link content management more closely to website visitor satisfaction
By: Java News Desk
Oct. 7, 2007 03:00 PM
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Web teams have traditionally emphasized webmaster roles with layout and production skills, sometimes using first-generation WCM tools to automate the HTML conversion process. Automated or not, "shovel and forget" editorial processes frequently led to bloated sites. Says CMS Watch Founder Tony Byrne, "The new web manager looks at information from the consumers' perspective and more often than not, asks, 'what can we get rid of?'" The new web manager may operate under several professional guises: "customer advocate," "information guru," or "metator," to name just a few. Although they may serve as "power users" of Web CMS tools, they need to employ a very different set of soft skills than traditional webmastering, and many enterprises are struggling with the personnel challenges of this transition. CMS Watch research findings include:
"From an industry perspective, there's a real divide between those vendors who provide strong managerial, reporting, and analysis tools to help bridge the gap between content producer and consumer, versus those that emphasize distributed publishing for its own sake," argues CMS Watch Analyst, Kas Thomas. "In general, pure-play WCM tools seem to have a closer affinity with the needs of contemporary web teams," Thomas added. Not surprisingly, many enterprises are evaluating their technology options. "Even customers who are reasonably satisfied with their WCM tools frequently tell us they remain on the look-out for alternatives," noted Byrne. "They sense that the marketplace is evolving, and that some vendors are adapting more nimbly than others." The 2008 Web CMS Report includes detailed comparisons of 30 vendors across 18 key feature categories, as well as evaluations of individual product suitability for 12 universal CMS scenarios. A separate European Edition focuses on vendors active in that region. Vendors covered include: Alfresco, CoreMedia, CrownPeak, Day, Drupal, Ektron, EMC|Documentum, FatWire, IBM, Interwoven, Mediasurface, Microsoft, Open Text/RedDot, Oracle/Stellent, PaperThin, Percussion, Plone, Serena, Sitecore, Tridion, Typo3, and Vignette. The Report is available for purchase online from CMS Watch (http://www.cmswatch.com).
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CMS Watch, an independent analyst firm that evaluates content management technologies, released research today finding that a new breed of web manager is emerging to link content management more closely to website visitor satisfaction. This analysis stems from CMS Watch's 2008 "Web CMS Report," released today, which evaluates 30 major Web Content Management (WCM) offerings. As part of its ongoing research, CMS Watch interviews hundreds of web managers around the world.
NetBeans 6.0 Beta 2 is
now available for
download. Beta 2 comes
bundled with MySQL and
PostgreSQL drivers, and
improvements to Ruby code
completion and Woodstock
4.1 Build 14. The focus
of NetBeans 6.0 is
superior developer
productivity with a
smarter, faster editor,
and the inte
Now that broadband is
available to more than
100 million households
worldwide, every
corporate web site must
provide video content on
the Internet to remain
competitive, as well as
live and interactive
video webinars and
on-demand webcasts.
Internet video has
shifted programming 
'Some folks are far too
eager to misinterpret
statements and put words
in my mouth,' wrote James
Gosling recently in his
blog, in a post titled
'JavaME Is *Not* Dead!' -
a rebuttal to a recent
report in the UK media
that JavaFX Mobile was
perhaps going to eclipse
JavaME for good.
Carl Icahn, BEA's biggest
shareholder with approx
15% of its stock, has
told a reporter that it
is 'insane' for the
company to reject out of
hand Oracle's unsolicited
bid. 'I'm not saying I
accept $17,' Icahn told
Reuters. 'It's going to
be a three-month
process.' BEA is insistin
In the aftermath of the
latest spat between
Rubyists and Javaholics,
it might be worth noting
that Ruby is now the 10th
most popular programming
language, up from 13th
place a year ago. That,
anyway, is the story
according to the TIOBE
Programming Community
index which gives an i