Change architect Marc Rix, popular conference speaker and currently an Enterprise Architect at SAIC, is the latest SOA luminary to join the Speaker Faculty for SOAWorld Conference & Expo 2007 West, being held in San Francisco 11-12 November, 2007.

Paul Lipton, a Senior Architect in the CA Intellectual Property and Standards Group, likes to remind audiences wherever he speaks that popular assumptions can often be dangerous: the many unique and highly-regarded architectural characteristics of SOA, for example (such as loose-coupling) can actually be a two-edged sword.

Leading technologists--from Layer 7, Oracle, Thinstall, Nastel, Solstice Software, and iTKO--joined SYS-CON.TV Founder and Host Roger Strukhoff in a discussion on SYS-CON.TV about the state of SOA among enterprise customers, the challenges they face in solving their customer needs, and the recent success they and their customers have experienced.

As enterprise organizations continue to embrace SOA throughout their environments, they also must face new challenges in regards to securing applications that live outside the traditional confines of a secure network. How do you effectively administer and enforce application entitlements in a distributed environment? This session will explore the role of entitlement management in the new frontier of SOA and demonstrate why externalizing role and policy based entitlements is critical for success.

The Group will discuss open source trends in systems management. Panel participants will discuss both the benefits and precautions to take when investigating open source management software.

SYS-CON Events announced today that Sean Rhody was named the tech chair of SOA World Conference & Expo 2007 East. Rhody is the founding-editor and editor-in-chief of SOA World Magazine and a respected SOA industry expert and a consultant with a leading consulting services company. The 11th International SOAWorld Conference & Expo 2007, colocated with the Second Annual Enterprise Open Source Conference, will take place on June 25-27, 2007 at the historical Roosevelt Hotel in New York City. SOAWorld Conference & Expo and Enterprise Open Source Conference together deliver the #1 i-technology educational and networking opportunity of the year.

Chappell will provide an insight on building and managing SOAs with an ESB using the latest advanced Web Services specifications such as WS-ReliableMessaging, WS-Addressing, WS-Security, and WS-Policy. Attendees can learn to identify the critical requirements for SOAs, and how an ESB makes these advanced Web Services specifications 'real' by providing enterprise capabilities to their implementation, and overall reduce SOA project risk.

The momentum behind Service Oriented systems is intense and the hype machine is in full swing. Consequently, it is tempting to believe that if you slap a SOAP/REST/JSON/etc. wrapper around all your enterprise systems, you will be able to cash in on the service oriented ROI. The fact is, there are right ways and wrong ways to design a SOA. In this session, you will learn about SOA patterns for system integration, message brokering, and data management to name of few. SOA Quality of Service (QoS) and the top five SOA anti-patterns will also be discussed.

Since 1994, Nastel has been committed to consistently delivering robust, smart software solutions that provide control and visibility into performance of critical business processes relying on SOA and middleware infrastructure. Nastel's clients are accountable to their organization to meet stringent performance SLAs and increasingly demanding compliance guidelines, and Nastel is dedicated to their success. While the company appreciates the accolades they?ve received from industry analysts, their clients? continuing loyalty is their greatest source of pride.

It's time to get busy. With WS-BPEL 2.0, the SOA community now has a robust, pervasive orchestration standard. Using BPEL, it's fast and easy to integrate service endpoints and deliver high-powered composite applications. Learn how organizations are putting BPEL to work to drive real value from their Web services and Web 2.0 development projects. This session will combine use cases, best practices and a discussion of adjacent standards to provide a complete picture of the rapidly-evolving SOA orchestration landscape.

Web Age Solutions is a leading provider of technology mentoring and education to the Fortune 500. Our 'Preferred Vendor' status with these global leaders is a result of our highly progressive approach to knowledge transfer and relentless pursuit of customer satisfaction. While many of our competitors are just now getting their feet wet with SOA, we have been delivering SOA training and mentoring since 2003. Moving well beyond theoretical discussions of SOA, we have a deep library of practical SOA curriculum backed by hands-on experience.

WSO2 is an open source middleware company founded by pioneers in Web services and of members of the Apache Software Foundation Web services community. The company delivers a new, entirely open source middleware stack that is optimized for Web services and SOA and built on Apache Axis2. WSO2's first products are the WSO2 Web Services Application Server (WSAS) and WSO2 Enterprise Service Bus (ESB), which are built on the WSO2 Web Services Framework. The company maintains operations in the United States, United Kingdom and Sri Lanka. For more information about WSO2, visit http://wso2.com/