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The Number One SOA Event
The Only Enterprise Open Source Event
Delivered Together As The Premier i-Technology Networking Opportunity of the Year!
The 11th International SOA World Conference & Expo 2007, colocated with the Second Annual Enterprise Open Source Conference, will take place on June 25-27, 2007 at the historic Roosevelt Hotel in New York City.
Service-oriented architectures (SOAs) have evolved over the past few years out of the original vision of loosely coupled web services replacing constrained, stovepiped applications throughout enterprise IT. Every major enterprise technology vendor today has developed its own SOA strategy, supported by innumerable mid-size companies and start-ups offering specific SOA aspects or entire solutions.
SOA World Conference & Expo 2007 brings together the best minds in the business to New York for a three-day conference that offers comprehensive coverage of SOA and what it means to enterprise IT today.
With SOA moving past its initial buzzword phase into increasingly widespread worldwide deployment, it is often accompanied by Open Source technology. The age of Enterprise Open Source (EOS) has indeed arrived, and is now seen as a key component to enterprise IT as it considers, designs, and deploys its infrastructure for today and tomorrow.
The Second Annual Enterprise Open Source Conference is thus colocated with the SOA World Conference & Expo 2007, bringing together SOA and EOS into a uniquely insightful event!
As an additional bonus to attendees, SYS-CON Events is offering admission to the world's first Virtualization Conference & Expo FREE OF CHARGE to all SOAWorld and EOS Conference attendees (see box below).
Great Keynotes, Great Tracks
This year's keynote speaker line-up in New York features four of the best-known, best-spoken i-technology industry executives on the planet. Keynote speakers in New York June 25-27 include:
• Dr. Hal Stern, Distinguished Engineer and VP, Sun Microsystems (June 25)
• Jeff Nick, CTO and SVP, EMC (June 26)
• David Greschler, Director of Virtualization Strategy, Microsoft (June 26)
• Rob Levy, CTO and EVP, BEA Systems (June 27)
Conference attendees will be able to choose from seven great tracks at this year's event. Mix and match all you want, or slot into your favorite topic for the duration! The tracks include:
• Web 2.0/AJAX and SOA
• Interop Standards and Services
• Real-World SOA
• SOA Technology
• Enterprise Open Source
• Virtualization
• Specially Selected Hot Topics
A Trio of Power Panels
This year's conference will also feature three Power Panels. Don't miss the SOA Power Panel (moderated by Sean Rhody), Enterprise Open Source Power Panel (moderated by Roger Strukhoff), and Virtualization Power Panel (moderated by Allesandro Perilli). The Power Panels are FREE to all attendees, and will be recorded for broadcast by SYS-CON.TV. (See box at right for biographical information about the Power Panel moderators.)
Receive Eight Days' Worth of Education in Three Information-Filled Days!
The best news for this year's conference delegates is that the "Golden Pass" registration now provides full access to all conference sessions.
Additionally, after the conference we will mail you the complete content from all of the conference sessions in seven convenient DVDs. This on-demand DVD archive set is sold separately for $995. The DVD set includes all sessions from the simultaneous tracks that you can't attend in person, thanks to SYS-CON.TV's on-demand Webcast archives!
2007 Conference Topics...
SOA World:
> Enterprise Mash-Ups
> SOA and Web 2.0
> SOBAs
> Patterns and Anti-Patterns
> Governance Enforcement
> AJAX RIA and SOA
> Run-Time Governance
> Wikis and Lightweight Software
> Policy-Driven SOA
> Complex Event Processing
> Windows Interoperability
> EAI Without the Cost
> Mixed Portal Environments
> Reference Architecture
Enterprise Open Source:
> OASIS and SOA
> QoS and Firewalls
> Open Source and SOA
> Apache Tuscany and SOA
> Enterprise Content Management
> Community Development
Virtualization:
> Service Virtualization
> The Effect on Enterprise SOA
> Managing Data Centers
> Virtualization Economics
> OS Virtualization
> Adaptive Infrastructure
All sessions are open to registered conference attendees only. NOTE: Please feel free to submit ideas you have for future SYS-CON events to events(at)sys-con.com
In the past year, Apple
stock has been +115%, vs
Microsoft +7%. Over the
last five years, Apple
stock has been +2270%, vs
Microsoft +21%. And in
the last ten years, Apple
stock has been +4314%, vs
Microsoft +89%. Those
extraordinary statistics
emerged during the week
as the blogger com
'Apple may push iPhone
technology into other
products, including Macs'
- that is just one of a
welter of widely-quoted
predictions made recently
by Ben Reitzes, an
analyst for UBS
Investment Research. Now
he additionally claims:
'Our contacts in the
supply chain point toward
a new iPho
In the view of Rob
Hailstone, Software
Infrastructure Practice
Director with IT research
and advisory organization
Butler Group, the
combination of HP and
BEA, if executed well,
would create a
significant force in the
industry. BEA has been
very successful in
partnering with HP,
Hailst
John Edwards, a frequent
broadcast industry
speaker and CEO of Move
Networks, will speak to
how major networks are
navigating the unknown
waters of online video
distribution, and some of
the forces driving their
decisions. The session
will explore some of the
various content delivery
m
I'll be the first person
to admit that Enterprise
SOA is hard. Why is it
hard? Because it is at
the heart of the topic of
SOA. SOA is an
architectural paradigm
and to its credit, it is
a legitimate attempt to
deal with real complexity
of Enterprise Information
Systems. Now what we know
Now that broadband is
available to more than
100 million households
worldwide, every
corporate web site must
provide video content on
the Internet to remain
competitive, as well as
live and interactive
video webinars and
on-demand webcasts.
Internet video has
shifted programming into
t
The chief technology
officer and vice
president of engineering
of Red Hat, Brian
Stevens, will be giving
the Virtualization
Keynote entitled 'The
Future of the Virtual
Enterprise' at SYS-CON
Events' upcoming
Virtualization Conference
& Expo 2007 West in San
Francisco (November
12-13).
Popular assumptions can
often be dangerous. We
will consider how the
many unique and
highly-regarded
architectural
characteristics of SOA,
such as loose-coupling,
can actually be a
two-edged sword affecting
the requirements, nature,
and success of many
important aspects of SOA,
especia
Service Oriented
Architecture (SOA) has
taken modular programming
principals in to the
distributed computing
environment. But the
functionality provided by
such modules are much
broader and hence, can be
considered as services.
When applications are
deployed in a distributed
computing
'We are proud to offer
our customers a
virtualization solution
that, along with
non-disruptive deployment
and comprehensive
reporting of existing
storage environments, can
take proactive action to
avoid problems before
they occur and preserve
customer investments,'
said Daniel Liddle,
Software AG, a global
leader in business
infrastructure software,
announced that it was the
recent recipient of
eleven 2007 SOA World
Magazine Readers' Choice
Awards. Winners were
recognized in twenty
categories by SYS-CON
Media, the world's
leading i-technology
media and events compan
I will be attending the
Ajax World Conference
next week in Santa Clara.
I will also be at the
opening reception on
Monday and the conference
party on Tuesday. Over
the weekend Jesse Liberty
blogged about this as
well 'If you are going to
be at AJAXWorld, look for
me on Twitter, and let
While these experts
differ on issues like the
importance of SOA ROI,
how to calculate SOA ROI
(if at all), and why we
don't have more/better of
it, they all seem to
agree on one thing:
'Enterprise-wide support
for SOA hinges on the
ability to demonstrate
value to the business at
large
SYS-CON.TV's 'Rich
Internet Applications
Shootout' presented by
AJAXWorld Magazine,
streamed live from
SYS-CON.TV's Times Square
Studios. During the
program, several emerging
Rich Web technologies
were discussed by a panel
of RIA experts and
SYS-CON's industry
bloggers.
One of the business
benefits organizations
strive to achieve by
implementing a
Service-Oriented
Architecture, or
utilizing Web Services,
says Parasoft's Rami
Jaamour, is the
opportunity to reuse
business components.
'Asset reuse is one of
the core drivers of the
SOA or Web Service ROI
Paul Lipton, a Senior
Architect in the CA
Intellectual Property and
Standards Group, likes to
remind audiences wherever
he speaks that popular
assumptions can often be
dangerous: the many
unique and
highly-regarded
architectural
characteristics of SOA,
for example (such as
loose-coupli
SOAWorld and Enterprise Open Source Conference together deliver the #1 i-technology educational and networking opportunity of the year.
Please call
(201)802-3020
Who Should Attend?
CEOs and CTOs, senior architects, project managers, Web programmers, Web designers, technology evangelists, user interface architects, consultants, and anyone looking to stay in front of the latest Web technology!
Brought To You By:
SOAWorld Magazine is the leader in delivering technical and strategic insights on the worlwide adoption of web services as the key distributed computing paradigm, and as those services are deployed through specific service-oriented architectures (SOAs).
Enterprise Open Source Magazine is the world's i-technology pioneer in showcasing all aspects of developing and delivering profitable Open Source technology and solutions throughout enterprise IT infrastructures and B2X websites.
SYS-CON EVENTS
2007 Conference and Track Chairs
2007 Conference Chair - Roger Strukhoff is the Publisher and Editorial Director of SYS-CON Media. He has a 20-year career in the i-technology publishing and events industry with SYS-CON Media, Miller Freeman, and IDG. He has served as the host of SYS-CON.TV since its launch. He has also co-founded and managed a custom publishing agency with a client base of more than 50 leading technology companies in Silicon Valley and around the world. He has served as a speaker, moderator, and tech chair at more than 200 technology events.
SOA World Track Chair - Sean Rhody is the editor-in-chief of SOA World Magazine. He is a respected industry expert and a consultant with a leading consulting services company.
Enterprise Open Source Track Chair - Mark R. Hinkle, editor-in-chief of Enterprise Open Source Magazine, is the vice president, Community and Business Development at Zenoss Inc. He serves as a founder of the Open Management consortium and is the author "Windows to Linux Business Desktop Migration" (Charles River Media).
Virtualization Track Chair - Alessandro Perilli operates as an evangelist in Virtualization industry since 2003, with its popular blog virtualization.info. As Industry Analyst his work is mostly focused in observing and reporting on new and ongoing market trends, maintaining a tight relationship with consolidated vendors and emerging startups.
In the past year, Apple
stock has been +115%, vs
Microsoft +7%. Over the
last five years, Apple
stock has been +2270%, vs
Microsoft +21%. And in
the last ten years, Apple
stock has been +4314%, vs
Microsoft +89%. Those
extraordinary statistics
emerged during the week
as the blogger com
'Apple may push iPhone
technology into other
products, including Macs'
- that is just one of a
welter of widely-quoted
predictions made recently
by Ben Reitzes, an
analyst for UBS
Investment Research. Now
he additionally claims:
'Our contacts in the
supply chain point toward
a new iPho
In the view of Rob
Hailstone, Software
Infrastructure Practice
Director with IT research
and advisory organization
Butler Group, the
combination of HP and
BEA, if executed well,
would create a
significant force in the
industry. BEA has been
very successful in
partnering with HP,
Hailst 
John Edwards, a frequent
broadcast industry
speaker and CEO of Move
Networks, will speak to
how major networks are
navigating the unknown
waters of online video
distribution, and some of
the forces driving their
decisions. The session
will explore some of the
various content delivery
m 
I'll be the first person
to admit that Enterprise
SOA is hard. Why is it
hard? Because it is at
the heart of the topic of
SOA. SOA is an
architectural paradigm
and to its credit, it is
a legitimate attempt to
deal with real complexity
of Enterprise Information
Systems. Now what we know
Now that broadband is
available to more than
100 million households
worldwide, every
corporate web site must
provide video content on
the Internet to remain
competitive, as well as
live and interactive
video webinars and
on-demand webcasts.
Internet video has
shifted programming into
t 
The chief technology
officer and vice
president of engineering
of Red Hat, Brian
Stevens, will be giving
the Virtualization
Keynote entitled 'The
Future of the Virtual
Enterprise' at SYS-CON
Events' upcoming
Virtualization Conference
& Expo 2007 West in San
Francisco (November
12-13). 
'We are proud to offer
our customers a
virtualization solution
that, along with
non-disruptive deployment
and comprehensive
reporting of existing
storage environments, can
take proactive action to
avoid problems before
they occur and preserve
customer investments,'
said Daniel Liddle, 
I will be attending the
Ajax World Conference
next week in Santa Clara.
I will also be at the
opening reception on
Monday and the conference
party on Tuesday. Over
the weekend Jesse Liberty
blogged about this as
well 'If you are going to
be at AJAXWorld, look for
me on Twitter, and let
While these experts
differ on issues like the
importance of SOA ROI,
how to calculate SOA ROI
(if at all), and why we
don't have more/better of
it, they all seem to
agree on one thing:
'Enterprise-wide support
for SOA hinges on the
ability to demonstrate
value to the business at
large 
One of the business
benefits organizations
strive to achieve by
implementing a
Service-Oriented
Architecture, or
utilizing Web Services,
says Parasoft's Rami
Jaamour, is the
opportunity to reuse
business components.
'Asset reuse is one of
the core drivers of the
SOA or Web Service ROI 
Paul Lipton, a Senior
Architect in the CA
Intellectual Property and
Standards Group, likes to
remind audiences wherever
he speaks that popular
assumptions can often be
dangerous: the many
unique and
highly-regarded
architectural
characteristics of SOA,
for example (such as
loose-coupli 
2007 Conference Chair - Roger Strukhoff is the Publisher and Editorial Director of SYS-CON Media. He has a 20-year career in the i-technology publishing and events industry with SYS-CON Media, Miller Freeman, and IDG. He has served as the host of SYS-CON.TV since its launch. He has also co-founded and managed a custom publishing agency with a client base of more than 50 leading technology companies in Silicon Valley and around the world. He has served as a speaker, moderator, and tech chair at more than 200 technology events.
SOA World Track Chair - Sean Rhody is the editor-in-chief of SOA World Magazine. He is a respected industry expert and a consultant with a leading consulting services company.
Enterprise Open Source Track Chair - Mark R. Hinkle, editor-in-chief of Enterprise Open Source Magazine, is the vice president, Community and Business Development at Zenoss Inc. He serves as a founder of the Open Management consortium and is the author "Windows to Linux Business Desktop Migration" (Charles River Media).
Virtualization Track Chair - Alessandro Perilli operates as an evangelist in Virtualization industry since 2003, with its popular blog virtualization.info. As Industry Analyst his work is mostly focused in observing and reporting on new and ongoing market trends, maintaining a tight relationship with consolidated vendors and emerging startups.
