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SOAWorld Conference & Expo 2007 West
The Number One SOA Event Comes to San Francisco
Colocated with the Enterprise Open Source Conference & Expo
SOA World Conference & Expo 2007 West will take place on November 12-13, 2007 at the Grand Hyatt in San Francisco.
Service-oriented architectures (SOAs) have evolved over the past few years out of the original vision of loosely coupled web services replacing constrained, stovepiped applications throughout enterprise IT. Every major enterprise technology vendor today has developed its own SOA strategy, supported by innumerable mid-size companies and start-ups offering specific SOA aspects or entire solutions. This explosive growth in SOA technology is in response to a global demand--IDC estimates that spending on SOA services alone will grow from $8.6 billion to more than $33 billion by 2010.
SOA World Conference & Expo 2007 brings together the best minds in the business to San Francisco for a two-day conference that offers comprehensive coverage of SOA and what it means to enterprise IT today. As Zapthink analyst Jason Bloomberg has noted, "SOA involves rethinking how the business leverages IT in many various ways." Attend SOA World Conference & Expo 2007 West and learn from more than 100 speakers about how SOA is transforming business--and the way IT and business managers think about their businesses, processes, and technology.
As IT and business managers design and deploy their SOAs, they often work with Enterprise Open Source (EOS) software, now recognized as a key component to enterprise IT. As reported in Forbes magazine, SourceLabs' Bruce Perens has noted that "it's almost impossible to find a company that is not using Linux or open source in some way."
The colocation of SOA World Conference & Expo 2007 West and Enterprise Open Source Expo delivers the most relevant content to IT and business. Conference attendees will be able to choose from seven great tracks at this year's event. Mix and match all you want, or slot into your favorite topic for the duration! The tracks include:
• Web 2.0/AJAX and SOA
• Interop Standards and Services
• Real-World SOA
• SOA Technology
• Enterprise Open Source
• Virtualization
• Specially Selected Hot Topics
A Trio of Power Panels
This year's conference will also feature three Power Panels. Don't miss the SOA/Web 2.0/AJAX Power Panel, Enterprise Open Source Power Panel, and Virtualization Power Panel. The Power Panels are FREE to all attendees, and will be recorded for broadcast by SYS-CON.TV.
Receive a Week's Worth of Education in Two Information-Packed Days!
The best news for this year's conference delegates is that the "Golden Pass" registration now provides full access to all conference sessions.
Additionally, after the conference we will mail you the complete content from all of the conference sessions in seven convenient DVDs. This on-demand DVD archive set is sold separately for $695. The DVD set includes all sessions from the simultaneous tracks that you can't attend in person.
2007 Conference Topics...
SOA World:
> Enterprise Mash-Ups
> SOA and Web 2.0
> SOBAs
> Patterns and Anti-Patterns
> Governance Enforcement
> AJAX RIA and SOA
> Run-Time Governance
> Wikis and Lightweight Software
> Policy-Driven SOA
> Complex Event Processing
> Windows Interoperability
> EAI Without the Cost
> Mixed Portal Environments
> Reference Architecture
Enterprise Open Source:
> OASIS and SOA
> QoS and Firewalls
> Open Source and SOA
> Apache Tuscany and SOA
> Enterprise Content Management
> Community Development
Virtualization:
> Service Virtualization
> The Effect on Enterprise SOA
> Managing Data Centers
> Virtualization Economics
> OS Virtualization
> Adaptive Infrastructure
All sessions are open to registered conference attendees only. NOTE: Please feel free to submit ideas you have for future SYS-CON events to events(at)sys-con.com
iTKO has announced the
availability of the new
version of its flagship
product suite, LISA 4 SOA
Testing. LISA expands
upon iTKO's delivery of
the Three C's of testing
- complete, collaborative
and continuous - by
adding key
functionalities that
mitigate the business
risk of ever-incre
So you've decided to
invest in Service
Oriented Architecture
(SOA). You've read up on
it and heard the experts
proclaim its potential to
transform the way your
business interoperates.
You're excited about
SOA's prospects and what
it will do to improve the
fitness and agility of
your co
Parasoft Corporation has
announced the
availability of Parasoft
SOAtest 5.5. Parasoft
SOAtest 5.5 adds new
testing capabilities to
its comprehensive and
collaborative test suite
and is designed
specifically to increase
productivity and
efficiency for
development teams working
in comple
Recent research conducted
by Harris Interactive on
behalf of Yahoo! on the
state of the Web shows
that consumers are
suffering from 'Web
search fatigue.' The
study revealed that while
99% of online adults use
a search engine to find
information on the
Internet, a mere 15% of
them find
Can the stock of Google,
whose share of the
Internet search market
according to ComScore
increased to 56.5% in
August (from 55.2% in
July) and who is striving
to acquire DoubleClick
for $3.1BN, reach $600,
just three years after it
began trading - at $85 -
in 2004?
We've all experienced the
thrill of acquiring a new
product only to have it
diminished when it's not
as easy to use as
expected. You rip open
the box ready to start
playing with your new
gizmo and 20 minutes
later you're stuck on the
phone with tech support
because the instruction
book
Software AG, a global
leader in business
infrastructure software,
announced that it was the
recent recipient of
eleven 2007 SOA World
Magazine Readers' Choice
Awards. Winners were
recognized in twenty
categories by SYS-CON
Media, the world's
leading i-technology
media and events compan
I will be attending the
Ajax World Conference
next week in Santa Clara.
I will also be at the
opening reception on
Monday and the conference
party on Tuesday. Over
the weekend Jesse Liberty
blogged about this as
well 'If you are going to
be at AJAXWorld, look for
me on Twitter, and let
While these experts
differ on issues like the
importance of SOA ROI,
how to calculate SOA ROI
(if at all), and why we
don't have more/better of
it, they all seem to
agree on one thing:
'Enterprise-wide support
for SOA hinges on the
ability to demonstrate
value to the business at
large
SYS-CON.TV's 'Rich
Internet Applications
Shootout' presented by
AJAXWorld Magazine,
streamed live from
SYS-CON.TV's Times Square
Studios. During the
program, several emerging
Rich Web technologies
were discussed by a panel
of RIA experts and
SYS-CON's industry
bloggers.
One of the business
benefits organizations
strive to achieve by
implementing a
Service-Oriented
Architecture, or
utilizing Web Services,
says Parasoft's Rami
Jaamour, is the
opportunity to reuse
business components.
'Asset reuse is one of
the core drivers of the
SOA or Web Service ROI
Paul Lipton, a Senior
Architect in the CA
Intellectual Property and
Standards Group, likes to
remind audiences wherever
he speaks that popular
assumptions can often be
dangerous: the many
unique and
highly-regarded
architectural
characteristics of SOA,
for example (such as
loose-coupli
SOA is all about reuse
and leveraging existing
investments, according to
Ian Thain, senior
technical evangelist /
software engineer in the
Worldwide Marketing
Organization of Sybase,
Inc. In Thain's view,
'model-driven SOA' allows
for an intersection
between requirements
established a
I will be teaching a one
day Bootcamp course on
Ajax at the AJAXWorld
Conference in Santa
Clara, California on
September 23, 2007.
Details are at http://aja
xbootcamp.sys-con.com I
will be expanding the
Ajax construction tools
section from the Ajax
Bootcamp I taught in New
York at the S
The inaugural iTVCon -
Internet Video Conference
& Expo (November 12-13,
2007) is building out its
program and the
Conference Advisory Board
is busy sorting through
the hundreds of proposals
for technical and
strategic sessions that
have been coming in.
Final deadline for
proposals is
AJAXWorld 2007 West will
take place on September
23-26, 2007, at the Santa
Clara Convention Center,
in Santa Clara,
California, and will
offer a new dedicated
'iPhone Track.' Another
dedicated track will
offer a comparative
education opportunity for
conference delegates on
emerging RIA
SOAWorld and Enterprise Open Source Conference together deliver the #1 i-technology educational and networking opportunity of the year.
Please call
(201)802-3020
Who Should Attend?
CEOs and CTOs, senior architects, project managers, Web programmers, Web designers, technology evangelists, user interface architects, consultants, and anyone looking to stay in front of the latest Web technology!
Brought To You By:
SOAWorld Magazine is the leader in delivering technical and strategic insights on the worlwide adoption of web services as the key distributed computing paradigm, and as those services are deployed through specific service-oriented architectures (SOAs).
Enterprise Open Source Magazine is the world's i-technology pioneer in showcasing all aspects of developing and delivering profitable Open Source technology and solutions throughout enterprise IT infrastructures and B2X websites.
SYS-CON EVENTS
Track Chairs at SOAWorld 2007 East
2007 Conference Chair - Roger Strukhoff is the Publisher and Editorial Director of SYS-CON Media. He has a 20-year career in the i-technology publishing and events industry with SYS-CON Media, Miller Freeman, and IDG. He has served as the host of SYS-CON.TV since its launch. He has also co-founded and managed a custom publishing agency with a client base of more than 50 leading technology companies in Silicon Valley and around the world. He has served as a speaker, moderator, and tech chair at more than 200 technology events.
SOA World Track Chair - Sean Rhody is the editor-in-chief of SOA World Magazine. He is a respected industry expert and a consultant with a leading consulting services company.
Enterprise Open Source Track Chair - Mark R. Hinkle, editor-in-chief of Enterprise Open Source Magazine, is the vice president, Community and Business Development at Zenoss Inc. He serves as a founder of the Open Management consortium and is the author "Windows to Linux Business Desktop Migration" (Charles River Media).
Virtualization Track Chair - Alessandro Perilli operates as an evangelist in Virtualization industry since 2003, with its popular blog virtualization.info. As Industry Analyst his work is mostly focused in observing and reporting on new and ongoing market trends, maintaining a tight relationship with consolidated vendors and emerging startups.
iTKO has announced the
availability of the new
version of its flagship
product suite, LISA 4 SOA
Testing. LISA expands
upon iTKO's delivery of
the Three C's of testing
- complete, collaborative
and continuous - by
adding key
functionalities that
mitigate the business
risk of ever-incre
So you've decided to
invest in Service
Oriented Architecture
(SOA). You've read up on
it and heard the experts
proclaim its potential to
transform the way your
business interoperates.
You're excited about
SOA's prospects and what
it will do to improve the
fitness and agility of
your co
Can the stock of Google,
whose share of the
Internet search market
according to ComScore
increased to 56.5% in
August (from 55.2% in
July) and who is striving
to acquire DoubleClick
for $3.1BN, reach $600,
just three years after it
began trading - at $85 -
in 2004?
We've all experienced the
thrill of acquiring a new
product only to have it
diminished when it's not
as easy to use as
expected. You rip open
the box ready to start
playing with your new
gizmo and 20 minutes
later you're stuck on the
phone with tech support
because the instruction
book 
I will be attending the
Ajax World Conference
next week in Santa Clara.
I will also be at the
opening reception on
Monday and the conference
party on Tuesday. Over
the weekend Jesse Liberty
blogged about this as
well 'If you are going to
be at AJAXWorld, look for
me on Twitter, and let
While these experts
differ on issues like the
importance of SOA ROI,
how to calculate SOA ROI
(if at all), and why we
don't have more/better of
it, they all seem to
agree on one thing:
'Enterprise-wide support
for SOA hinges on the
ability to demonstrate
value to the business at
large 
One of the business
benefits organizations
strive to achieve by
implementing a
Service-Oriented
Architecture, or
utilizing Web Services,
says Parasoft's Rami
Jaamour, is the
opportunity to reuse
business components.
'Asset reuse is one of
the core drivers of the
SOA or Web Service ROI 
Paul Lipton, a Senior
Architect in the CA
Intellectual Property and
Standards Group, likes to
remind audiences wherever
he speaks that popular
assumptions can often be
dangerous: the many
unique and
highly-regarded
architectural
characteristics of SOA,
for example (such as
loose-coupli 
SOA is all about reuse
and leveraging existing
investments, according to
Ian Thain, senior
technical evangelist /
software engineer in the
Worldwide Marketing
Organization of Sybase,
Inc. In Thain's view,
'model-driven SOA' allows
for an intersection
between requirements
established a
The inaugural iTVCon -
Internet Video Conference
& Expo (November 12-13,
2007) is building out its
program and the
Conference Advisory Board
is busy sorting through
the hundreds of proposals
for technical and
strategic sessions that
have been coming in.
Final deadline for
proposals is 
2007 Conference Chair - Roger Strukhoff is the Publisher and Editorial Director of SYS-CON Media. He has a 20-year career in the i-technology publishing and events industry with SYS-CON Media, Miller Freeman, and IDG. He has served as the host of SYS-CON.TV since its launch. He has also co-founded and managed a custom publishing agency with a client base of more than 50 leading technology companies in Silicon Valley and around the world. He has served as a speaker, moderator, and tech chair at more than 200 technology events.
SOA World Track Chair - Sean Rhody is the editor-in-chief of SOA World Magazine. He is a respected industry expert and a consultant with a leading consulting services company.
Enterprise Open Source Track Chair - Mark R. Hinkle, editor-in-chief of Enterprise Open Source Magazine, is the vice president, Community and Business Development at Zenoss Inc. He serves as a founder of the Open Management consortium and is the author "Windows to Linux Business Desktop Migration" (Charles River Media).
Virtualization Track Chair - Alessandro Perilli operates as an evangelist in Virtualization industry since 2003, with its popular blog virtualization.info. As Industry Analyst his work is mostly focused in observing and reporting on new and ongoing market trends, maintaining a tight relationship with consolidated vendors and emerging startups.
