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Welcome to iTVCon!

Did you already purchase your .tv domain name? You can't afford not to add Internet TV to your Website in 2007!

The past year has been the year of streaming video and the birth of Internet TV, the long-awaited convergence of television and the Internet. Now that broadband is available to more than 100 million households worldwide, every corporate Website and every media company must now provide video content to remain competitive, not to mention live and interactive video Webinars and on-demand Webcasts.

Internet television--or iTV--is wide open, it is global, and in true "Web 2.0" spirit it is a direct-to-consumer opportunity. It is creating new business models, leveling the playing field for companies of all sizes, and developing a new, 21st-century television culture.

SYS-CON Events, the world's leading producer of i-technology conferences, is thus proud and passionate in delivering to you the First Internet TV Conference and Expo--iTVCon.com 2007. We have developed a multi-track event that will be delivered over an intense one-and-a-half days that promises to broaden your iTV view and knowledge, allow you to network with your fellow pioneering colleagues and peers, and transform the future of your business.

Look back 20 years, and witness the advent of desktop publishing tools that opened the doors for the creation of some of today's well-known traditional print media companies as well as revolutionized corporate print communications. Today, with maturing digital video production, the advent of fully-featured PVRs, and significant advances in streaming video technologies, Internet TV is here to stay and grow and will be a critical part of every Website and every business in the years to come.

It will also very rapidly become a huge challenge to network and cable television stations: Internet TV is about to change forever the $300BN television industry, too. The Internet killed most of print media (even though many publishers donÂ’t realize it yet), Google killed traditional advertising models, and Internet TV will revolutionize television the way we watch it today. You need to be part of this change!

Whether you are a programmer, architect, writer, producer, or management executive chartered with building your company's iTV strategy, November 12-13, 2007 is the time and San Francisco is the place to be. On that note we welcome you to the first Internet TV Conference & Expo 2007.


Roger Strukhoff
Founder and Host, SYS-CON.TV
Conference Chair, iTVCon.com
www.itvcon.com
 

Who Should Attend?
  •  Internet content owners who've not yet added moving-image inventory to their site
  •  IPTV operators
  •  Producers and programmers of video content
  •  Advertising agencies, advertisers and video content producers
  •  Print and online media companies, magazine and newspaper publishers
  •  Corporate marketing, advertising, product and brand managers
  •  Network and cable television business managers
  •  Website owners and operators, software programmers, developers, Webmasters and designers who want to specialize in emerging Internet video development, production and broadcast technologies
  •  Streaming video technology enablers, Web hosting and search engine technology company representatives, consultants
  •  Graphic designers, Flash and Flash Video programmers, traditional and digital video production professionals
  •  Steve Jobs

List of Topics
  • Advertising Models for Video-on-demand (VOD)
  • Internet TV Commercials
  • Mastering Adobe Flash Video
  • How to Harness Open Media Formats (DVB, etc)
  • Multicasting
  • Extending Internet TV to Windows CE-based Devices
  • Live Polling During Webcasts
  • Video Press Releases
  • Pay-Per-View
  • Screencasting
  • Video Search & Search Optimization
  • Syndication of Video Assets
  • V-Blogs & Videoblogging
  • Choosing Your PVR
  • Product Placement in Video Content
  • UK Perspective: BBC's "Dirac Project"
  • Case Study: SuperSun, Hong Kong
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Track Descriptions
Track 1
Corporate marketing, advertising, product and brand managers
Track 2 Software programmers, developers, website owners and operators
Track 3 Advertising agencies, advertisers and video content producers
Track 4 Print and online content providers, representatives from traditional media companies, print and online magazine and newspaper publishers, network and cable television business managers

Sample Sessions
Track 1

Why 'must' you add Internet TV to your website today? Did you already purchase your website's .tv domain name?
Track 1
How to maximize your Webinar and Webcast rate of return. Webinars are  the new direct marketing miracle. Broadcast your corporate Webcast by using flexible, efficient, and cost effective alternatives and generate the highest customer conversion ratios in your sales efforts. White papers are dead; long live Webinars!
Track 1
Set up your corporate Internet TV studio and start broadcasting for under $10,000. The basics of live and on-demand corporate television broadcasting over the Internet.
Track 1/2/3/4 How to produce and add interactive video commercials and sponsors for your corporate Internet TV programs. How to generate revenue with your Internet TV programming.
Track 1/2/3/4 Podcast, Webcast, Videocast and Video Blogs 101. How to build RSS feeds to your Internet TV broadcast to syndicate your content and to reach thousands of targeted viewers around the world.
Track 1/2/3/4 Which technologies do you need to choose from for your company's specific Internet TV broadcast needs? Dozens are available out there and more are coming out every day.
Track 4 Internet TV. Will your website television station be the end of broadcast TV? How to develop and stream more effective video content than CNN's "Larry King Live."
Track 1/2/3 How to syndicate your Internet TV content and build and audience while generating revenue and profits?
Track 1/2/3/4 Search Engine Optimization techniques of your video content. How to maximize your targeted audience count.
Track 3
Case Study: Amazon.com Short Films. How to produce online interactive short movies with product placement to generate online sales.
 
Track 1/2/4 How to build a pay-per-view empire with Internet TV. How to produce and broadcast "live" interactive pay-per-view events for education, customer training seminars, conference and trade shows.
Track 1/2/3/4 Are you looking for the ultimate image? Produce and broadcast your Webcasts, Webinars and live pay-per-view Internet TV programs in multi-million dollar television studios around the world!
Track 3 A New Era for Advertising Agencies! Do you know that you now have a new client who wants you to produce interactive Internet TV commercials? Time to develop interactive video commercials for your brand new advertisers.
 
Track 4 Turn your editors and writers into television celebrities. How to include Internet television content to magazine, newspaper, and online media Websites. Traditional media Websites without video content will be obsolete overnight.

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