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Customer Acquisition: Affiliate Programs-Evolution of the Performance Marketing Landscape

The recent downturn in the Internet advertising market has driven growth in pay-for-performance ad inventory. As a result, successful affiliate marketing programs have moved from simple pay-for-performance outlets into managed, dedicated sales channels.

Key Questions:

• What influence have macroeconomic conditions in the online ad market had on the role of the affiliate network for marketers?
• How have long-standing affiliate programs evolved, and how are they being optimized to remain successful?
• What amount of resources should marketers devote to performance marketing?

E-Mail Newsletter Publishing Fundamentals: A ClickZ Guide to E-Mail Marketing

Search Engine Submission Essentials: A SearchEngineWatch.com Briefing

Work on this 2002 briefing really began five years ago in 1997. Danny Sullivan first started covering search engines in 1995 as an Internet consultant.

As a journalist, Sullivan undertook a study of how search engines indexed Web pages. That study, along with tips and information, was published online in A Webmaster's Guide To Search Engines. In turn, the guide was incorporated into SearchEngineWatch.com, now an internet.com online publication.

Sullivan's mission remains today: make clear and simple observations, reveal exceptions to the norm, and continue to teach and learn about the fundamental functions of search engines. This completed briefing is a compilation of Sullivan's essential writings about the search engine submission process. The writings are also available in various sections of the SearchEngineWatch.com web site for free. However, this publication consolidates them into one easy-to-read book. This is especially useful for colleges and other institutions that need to present information in book form.

In the first chapter, we introduce you to the major search engines that direct the most traffic on the Web. In the second chapter, we get into the nitty-gritty of exactly how search engines work. The third chapter introduces you to the search engine submission process. We also provide an outline of the costs you may incur preparing for a successful Web debut in chapter four. In chapters five and six you will learn about the differences between submitting your site to Web directories and crawlers. In chapters seven and eight we introduce you to paying for search engine listings. Finally, we tie all the elements of the search engine submission process together in chapter nine, offering you tips and tricks of the trade.

Market Forecast Report: Portrait of the Online Population Through 2007

This Jupiter Market Forecast report comprises Jupiter's most recent US online population projections, showcasing the growth in the number of online users and online households, and including detailed demographic data about both groups through 2007.

Customer Acquisition: Maximizing Viral Marketing Tactics to Improve Opt-in Rates at Lower Costs

An increasing number of consumers visit Web sites based on other users' recommendations, but most marketers have overlooked viral marketing when devising their relationship-marketing mix.
Key Questions:

• How prevalent is viral behavior among online consumers?
• What types of marketing campaigns are most likely to generate word-of-mouth referrals?

E-mail Marketing: Advancing Campaign Relevance with Behavioral Segmentation

This concept report from Jupiter Research keys in on the following questions:

• How can e-mail marketers improve campaign effectiveness and reduce list fatigue?
• What technologies are missing from most companies' e-mail marketing toolbox?

Online Public Relations: Using Indirect Influence to Build Brand Equity

While consumer perception of a brand is influenced by a number of factors, word of mouth remains preeminent, with 66 percent of consumers citing it as the most significant factor determining their decision to visit a site. As consumers increasingly share information with one another, online PR will grow to a $2.0 billion industry by 2006. PR communications that appeal directly to consumers, instead of leveraging the media go-between, will capture an increasingly large portion of marketing spending.