✕They generate React you can't maintain six months later.
✓Hugo Chat ships Markdown in your git repo — the same prompt, sustainable output you fully control.
✕Generic AI is 18 months stale on niche frameworks — invents block names, writes raw HTML, breaks your build.
✓Trained on the latest HugoBlox docs and block schemas. Valid Markdown your CI builds first try.
✕Their AI generates output trapped inside their platform forever.
✓Ours generates portable Markdown in a git repo you fully own. Take the .zip and walk away.
AI generates it. You own it as Markdown.
Not a sandbox you have to subscribe to. Real files in a real repo, valid the second the model finishes.
Real `.md` files with proper YAML frontmatter — drop into any HugoBlox project and build.
Hero, publications, team, projects, pricing, FAQ — typed, schema-aware, schema-correct.
Connect a repo, deploy to GitHub Pages with one click, or grab the .zip and host anywhere.
Hand it to Cursor, edit in Ownable CMS, or open it in VS Code. Your call — never blocked.
Cancel any time. Your site is standard Hugo. It builds with `hugo` whether we exist or not.
Try Hugo Chat with no signup. Like the output, upgrade. Don't, walk away with the Markdown.
Type your bio and DOIs — get a typed publications list, project showcase, CV-ready bio.
“ML researcher, NeurIPS pubs, projects, contact”
Compare HugoBlox vs Astro vs Webflow in five minutes — without writing a line of YAML.
“AI startup landing, team, blog, careers”
AI that actually knows HugoBlox. Block-aware, schema-aware, ships valid Markdown that builds first try.
“Developer portfolio with projects and skills”
Generate client sites, edit them, deliver them. No proprietary platform between you and the work.
“Marketing agency landing for a client pitch”
Type what you want — or tweak one of our example prompts. No credit card. No signup for the first generation.
Hugo Chat returns a real HugoBlox site as Markdown — see the preview, scan the source, change a section.
Push to GitHub, grab the .zip, or keep editing in Ownable CMS. The Markdown is yours either way.
Try Hugo Chat free, with no card. Upgrade only when you need more chat, more Build credits, or pooled team access.
Try Hugo Chat. Walk away with the Markdown.
No credit card
For everyday building.
Billed monthly
Frontier models + serious volume.
Billed monthly
Pooled credits for small teams.
Billed monthly
Every plan exports portable Markdown. Cancel any time — your sites stay yours.
Prices shown in USD, exclusive of any applicable sales tax (e.g. VAT, GST), which is added at checkout based on your billing location. Prices and plans are subject to change at Ownable’s discretion — see our Terms.
Type a prompt. Get a HugoBlox site you can edit, deploy, or zip up and walk away with — always free to try.
No credit card. No lock-in. Walk away with the Markdown.